Marketing
How to Design a Stellar Customer Experience
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
Researchers: Michal Maimaran and John Schroeder
March 5, 2018
Healthcare
Privatizing Medicaid Drug Benefits Reduces Spending
The savings come without any decrease in quality of care, new research shows.
Researchers: David Dranove, Christopher Ody and Amanda Starc
March 2, 2018
Social Impact
When Do People Label Attackers as Terrorists versus Mentally Ill?
New research shows that people’s assumptions go beyond stereotypes.
Researchers: Masi Noor, Nour Kteily, Birte Siem and Agostino Mazziotta
March 1, 2018
Organizations
Juries Treat Prestigious Companies Differently in Employment Discrimination Suits
But beware, a good reputation is a double-edged sword.
Researchers: Mary Hunter-McDonnell and Brayden King
March 1, 2018
Social Impact
Take 5: How Companies Benefit from Corporate Social Responsibility
CSR is in vogue. And it can help a firm’s bottom line.
Researchers: Thomas Lys, James Naughton, Sunil Chopra, Dylan Minor, Alexander Chernev, Shannon Schuyler and Megan Kashner
March 1, 2018
Marketing
Trying to Be Persuasive? Here’s What You Are Likely Doing.
A study of product reviews shows how our word choices change when we’re trying to sway others.
Researchers: Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren
March 1, 2018
Careers
Five Ways Women Can Negotiate More Effectively
How to advocate for yourself at critical points in your career.
Researchers: Victoria Medvec
March 1, 2018
Marketing
Podcast: How Music Can Change Our Mood
A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.
Researchers: Derek D. Rucker, Loran Nordgren and Kris Kukul
February 10, 2018
Leadership
What It Takes to Transform Your Firm
IBM’s story provides a roadmap for using ambitious goals and constant communication to reinvent a company.
Researchers: Diane Brink
February 7, 2018
Finance & Accounting
Take 5: How Do Households Manage Fluctuating Finances?
Plus, how policymakers can help them manage better.
Researchers: Janice C. Eberly, Lorenz Kueng, Scott R. Baker, Anthony DeFusco and John Mondragon
February 5, 2018
Social Impact
Rewarding CEOs for Corporate Social Responsibility Pays Off for Society—and for Firms
CSR contracting encourages executives to sacrifice short-term payoffs for long-term gains.
Researchers: Dylan Minor, Bryan Hong and Caroline Flammer
February 5, 2018
Economics
Localized Natural Disasters Can Hurt an Entire Country’s Economy
A new study helps explain the economic ripple effects on supply chains.
Researchers: Vasco Carvalho, Makoto Nirei, Yukiko Saito and Alireza Tahbaz-Salehi
February 2, 2018
Marketing
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
Researchers: Wei-Lin Wang, Edward Malthouse, Bobby J. Calder and Ebru Uzunoglu
February 2, 2018
Strategy
New Cryptocurrencies, Same Old Problems
Why we won’t see a Bitcoin takeover any time soon.
Researchers: Sarit Markovich
February 2, 2018
Healthcare
When Healthcare Providers Consolidate, Medical Bills Rise
Can anything be done to rein in this expensive trend?
Researchers: Cory Capps, David Dranove and Christopher Ody
February 1, 2018
Audit Regulations Meant to Curb Accounting Scandals Are Working, Mostly
A post-Enron oversight board is a useful example for the regulation of other industries.
Researchers: Daniel Aobdia
February 1, 2018
Strategy
What’s Behind the Current Wave of Vertical Integration?
From Amazon–Whole Foods to CVS–Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.
Researchers: Craig Garthwaite, Meghan Busse, Amanda Starc and R. Mark McCareins
January 5, 2018
Data Analytics
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Researchers: Eric T. Anderson and Florian Zettelmeyer
January 5, 2018
Organizations
The Downside of Transparent Decision Making
Why you’ll get a better recommendation from a committee that deliberates behind closed doors.
Researchers: Ronen Gradwohl and Timothy Feddersen
January 4, 2018
Traders Are Surprisingly Slow to Respond to Off-hours Earnings Announcements
It can take days for investors to react, creating a potentially lucrative strategy for some.
Researchers: Matthew R. Lyle, Christopher Rigsby, Andrew Stephen and Teri L. Yohn
January 4, 2018
