Organizations
Why You Should Skip the Easy Wins and Tackle the Hard Task First
New research shows that you and your organization lose out when you procrastinate on the difficult stuff.
Researchers: KC Diwas, Bradley Staats R. Staats, Maryam Kouchaki and Francesca Gino
November 4, 2019
Careers
Take 5: How to Be Prepared for Important Career Moments
Expert advice on getting ready to network, negotiate, or make your case to the CEO.
Researchers: Timothy Calkins, Craig Wortmann, Victoria Medvec, Rob Apatoff and Ellen Taaffe
November 4, 2019
Leadership
How Business Leaders Can Prepare for a Cyberattack
The former head of U.S. Cyber Command explains why any company can be a target.
Researchers: Sandeep Baliga and Michael Rogers
November 1, 2019
Organizations
In an Era of Easy Outrage, When Should Brands Take a Stand?
A Kellogg professor explains how companies can navigate boycotts while staying connected with customers.
Researchers: Brayden King
November 1, 2019
Economics
How Dodd-Frank Made Commercial Mortgage Loans Safer
The financial reform bill increased the cost of certain loans, but lowered the risk of default.
Researchers: Craig Furfine
November 1, 2019
Economics
India’s Economy Is Slowing Down. What Happens Next?
The country’s chief economic advisor discusses how labor, trade, and energy factor into the country’s economic outlook.
Researchers: Benjamin F. Jones and Krishnamurthy Subramanian
November 1, 2019
Economics
How Raising the Sales Tax Could Help Fight a Recession
New research points to a counterintuitive new tool to spur spending.
Researchers: Lorenz Kueng, Scott R. Baker, Brian Melzer and Leslie McGranahan
November 1, 2019
Marketing
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
New research reveals why sometimes sticking to the facts is your best bet.
Researchers: Rebecca J. Krause and Derek D. Rucker
October 8, 2019
Healthcare
Would "Medicare for All" Really Reduce Healthcare Costs in the U.S.?
Single payer drives significant savings in countries like Canada. But new research suggests it might play out differently in the U.S.
Researchers: Jillian Chown, David Dranove, Craig Garthwaite and Jordan Keener
October 4, 2019
Economics
Companies Are Shifting Investment Away from Physical Capital, with Far-Reaching Consequences
Buildings and machinery are out. Software, IP, and research are in. Here’s why it matters.
Researchers: Nicolas Crouzet and Janice C. Eberly
October 4, 2019
Marketing
It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
Researchers: Mohanbir S. Sawhney
October 3, 2019
Organizations
How to Create a Human-Friendly Workplace in an Age of Automation
Three ways humans and machines can work together—to the benefit of organizations and their employees.
Researchers: Adam Waytz
October 3, 2019
Economics
No, Extended Warranties Are Usually Not Worth It
So why do so many people keep buying them?
Researchers: Jose Miguel Abito and Yuval Salant
October 3, 2019
Careers
Take 5: The Case for Being More Authentic at Work
When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.
Researchers: Maryam Kouchaki, Suzanne Muchin, Brenda Ellington Booth, Brooke Vuckovic, Mohanbir S. Sawhney and Nicholas Pearce
October 2, 2019
Careers
Early Career Failures Can Make You Stronger in the Long Run
A study of young scientists who were denied grants provides a striking example of why you should never give up.
Researchers: Yang Wang, Benjamin F. Jones and Dashun Wang
October 1, 2019
Finance & Accounting
Is Maximizing Shareholder Value a Thing of the Past?
Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.
Researchers: Carola Frydman, Ravi Jagannathan, Robert Korajczyk, José Maria Liberti and Aaron Yoon
September 19, 2019
Marketing
First Impressions Matter for Groups, Too
Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.
Researchers: Janina Steinmetz, Rima Touré-Tillery and Ayelet Fishbach
September 10, 2019
Careers
Take 5: What Business Leaders Can Learn from the Military
Army colonels share advice on recruiting millennials, managing up, and keeping the broader mission in mind.
Researchers: Efraim Benmelech, Carola Frydman, Col. Robert Carr, Col. Brian Halloran, Michael Musso, William "Chip" Horn and Dan Friend
September 5, 2019
Marketing
Is Your Digital-Advertising Strategy Paying Off?
Brands are demanding evidence that campaigns are working. Here’s what they should be asking.
Researchers: Brett Gordon
September 5, 2019
Economics
Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards Sons
Parents, your children are taking their cues about gender roles from you.
Researchers: Gaia Dossi, David Figlio, Paola Giuliano and Paola Sapienza
September 3, 2019