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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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Donald Trump speaks to a crowd.
Economics

Would Trump Escalate the U.S.–China Trade War?

If former U.S. President Donald Trump returns to the White House, he would likely impose sweeping tariffs against China. His policy agenda would harm lower-income households the most.

Economics

5 Trends in a Volatile Global Economy

“We live in an interesting world, one with much upside as well as significant downside.”

Donating food is paternalistic aid
Marketing

A Troubling Trend in Nonprofit Branding

When nonprofit organizations rebrand themselves, inspiration may not be the answer.

composite image of employee productivity monitoring
Organizations

How Algorithms Keep Workers Under Their Control

More than ever, even highly skilled workers find themselves being evaluated, rewarded, and punished by opaque algorithms. A new book, Inside the Invisible Cage, investigates.

oblivious boss wearing blinders walks through office
Organizations

Employees See Bias in the Workplace. Their Bosses Don’t.

People in positions of power are often unable to see inequities in their own organizations—even if they see it elsewhere.

person in bed taking a selfie while eating pizza
Marketing

Beware the “Bad-Influencer Effect”

Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.

cars at a fast food restaurant's drive thru
Operations

America Is Rediscovering the Drive-Through

Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.

robot greeting new employees at an office
Organizations

Take 5: Work Is Changing. What Does the Future Hold?

Remote work, technology, and climate change are all set to transform the labor market. Here’s how.

football flying through the air with binary code in its wake
Data Analytics

4 Leadership Lessons from the NFL’s Chief Data Officer

Here’s how the league is going deep on AI, from addressing player safety to fine-tuning fan marketing.

man on girder of under-construction skyscraper reaching for dangling carrot
Strategy

Is Your Team Playing It Too Safe?

Fear of failure can stifle innovation. A new study shows how to incentivize people to tackle those high-risk, high-reward projects.

Spider webs with red cross, prescription pill bottle, stethoscope, insurance card, and hospital gown.
Healthcare

Podcast: American Healthcare—Is This the Best We Can Do?

In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward.

spider web with stethoscope, insurance card, prescription pill bottle, and red cross
Healthcare

Podcast: The Bargain That Fuels Big Pharma

What will we pay for the next groundbreaking drug? In episode 4 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explore the trade-off at the heart of pharmaceutical innovation.

spider web with red cross, stethoscope, and insurance card caught in it.
Healthcare

Podcast: The Misadventures of Insuring America

In episode 3 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explain how insurance companies became everybody’s favorite villain.

inventors bring lightbulbs to a factory
Innovation

Innovation Requires an Environment of Creative Risk

If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.

kid holding up apple while ice cream melts on table in front of them.
Marketing

Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.

First, stop demanding that they choose healthy foods!

red cross and stethoscope caught in spider web
Healthcare

Podcast: The Power of the Physician's Pen

We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we learn at what cost.

three people order ice cream that personalized advertisements recommend
Marketing

Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive

“The effects are probably only likely to get stronger as time persists.”

man blowing up a balloon with an A on it and deflating a balloon with a B on it
Operations

There’s a Smarter Way to A/B Test

A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.

formerly incarcerated person working in front of his newly opened flower shop
Entrepreneurship

After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.

Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.

person reaching through a computer screen to peel the face off of a politician in a deepfake advertisement
Organizations

How to Spot Political Deepfakes

AI literacy—and a healthy dose of human intuition—can take us pretty far.

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