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June 1, 2020
A New System for Getting Your Kids to Eat Healthier Foods
They tend to prefer variety. Here’s how to use that instinct to get more fruits and veggies on their plates.
Margaret Echelbarger, Michal Maimaran and Susan A. Gelman
May 15, 2020
Having a Far-Flung Supply Chain May Lead to More Product Defects
When firms have to collaborate over long distances, the final product suffers.
Robert L. Bray, Juan Camilo Serpa and Ahmet Colak
May 15, 2020
3 Strategies to Transform Your Business for the Pandemic Economy
You know you need to adapt. But how?
Linda Darragh
May 13, 2020
Too Much Cross Talk. Too Little Creativity. How to Fix the Worst Parts of a Virtual Meeting.
Six tools from an unlikely place—improv comedy—to use on your next Zoom call.
Robyn L. Scott and Leigh Thompson
May 8, 2020
The U.S. Is Full of Innovative Thinkers. The Government Needs to Marshal All of Them to Fight Covid-19.
Here’s how we can accelerate efforts to reduce the spread, develop treatments, and find a vaccine.
Benjamin F. Jones
May 5, 2020
Taking on Debt Can Help a Company Grow—Until a Crisis Hits
A new study shows how highly leveraged companies have less flexibility to innovate in a downturn.
Benjamin Friedrich and Michał Zator
May 5, 2020
Here’s How Americans Are Spending Their Stimulus Checks
Real-time data pinpoints what we’re buying, and who’s spending the fastest.
Scott R. Baker, R Farrokhnia, Steffen Meyer, Michaela Pagel and Constantine Yannelis
May 4, 2020
This Isn’t Their First Crisis: Many Family Businesses Are Uniquely Prepared for the Looming Recession
Even so, one of their core strengths could become a liability.
Jennifer Pendergast
April 30, 2020
What Happens When Private-Equity Firms Start Making Deals Again?
There will be more buyout opportunities, but fewer on-site visits will make due diligence more difficult.
Alex Schneider
April 23, 2020
What the Current Crisis Means for Private Equity
Access to capital will likely buoy some PE firms and the companies they back. Others will be less lucky.
Filippo Mezzanotti
April 17, 2020
The COVID-19 Crisis Reveals How Short-Term, Shareholder-First Thinking Still Rules the Day
From questionable buybacks to overly restrictive M&A clauses, a recent pledge to consider other stakeholders is ringing hollow.
José Maria Liberti
April 8, 2020
Four Steps Marketers Can Take to Navigate the Pandemic
Step one: Press pause. Step two: Rethink everything.
Timothy Calkins
April 7, 2020
How Infectious-Disease Testing Can Improve Employee Performance
A new study on malaria prevention shows that employees who know their health status become more productive at work.
Oladele Akogun, Andrew Dillon, Jed Friedman, Ashesh Prasann and Pieter Serneels
April 3, 2020
When Building Your Brand, First Find Your Purpose
A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.
Eric Leininger and Andrea Brimmer
April 2, 2020
The Latest: Our Faculty on the Coronavirus, Business, and the Economy
Finding a job during a pandemic. Plus, the fate of the 1918 “flu babies.”
Kellogg INSIGHT
April 1, 2020
A New Product Release Often Sets Off a Customer Frenzy. But How Long Does It Last?
When consumers replace the old with the new, surprising trends emerge. A new mathematical model can better predict long-term sales.
Ching Jin, Chaoming Song, Johannes Bjelland, Geoffrey Canright and Dashun Wang
April 1, 2020
The Unprecedented Stock-Market Reaction to COVID-19
A new analysis explains why this pandemic really is different.
Scott R. Baker, Nicholas Bloom, Steven J. Davis, Kyle Kost, Marco Sammon and Tasaneeya Viratyosin
March 23, 2020
The Coronavirus Has Upended Supply Chains. Here’s How Companies Can Prepare for the Next Disruption.
There are strategies that both large and small companies can implement to make their manufacturing more agile.
Sunil Chopra
March 18, 2020
Many Funds Have Committed to Socially Responsible Investing—But Few Are Following Through
As money flows into ESG funds, new evidence shows that most asset managers aren’t actually changing their investment behaviors.
Soohun Kim and Aaron Yoon
March 2, 2020
When Do We Identify with the Bad Guy?
What started as research into consumer psychology led to deeper questions about human nature.
Rebecca J. Krause and Derek D. Rucker
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