Kellogg Insight
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A magazine of research and ideas from the
faculty of the Kellogg School of Management
Business Insights

Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy

Companies should adopt intentional leadership strategies since developing leaders internally is critical to success.
July 5, 2017

Four Strategies for Cultivating Strong Leaders Internally

A retired brigadier general explains how companies can prioritize talent development.

Like chess, national security strategy can also benefit from game theory.
June 19, 2017

Is an Unpredictable Leader Good for National Security?

Think the goal is to keep your enemies guessing? Game theory suggests otherwise.

A person and a machine communicate in an attempt to understand each other.
June 8, 2017

Take 5: How Humans Benefit as Machines Get Smarter

Kellogg faculty explain how human–machine partnerships can improve everything from your commute to your self-esteem.

Done correctly, experience marketing efforts can be used as a form of measurement for consumer engagement.
June 8, 2017

A New Way for Companies to Measure Consumer Engagement

Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.

A customer reacts to the low inventory on online flash deals.
June 6, 2017

What Makes an Online Flash Sale Successful?

When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.

Charity appeals that frame the message around local connection tend to be more successful as a result of the proximity effect
June 6, 2017

To Improve Fundraising, Give Donors a Local Connection

Research offers concrete strategies for appealing to donors who want to make an impact.

The syndicated loans market follows a seasonal cycle.
June 6, 2017

The Puzzling Case of Why Syndicated Loans Are Cheaper in June than January

Research shows that interest rates are lower for borrowers who can plan ahead.

Starting a company means finding the right cofounder.
May 8, 2017

Take 5: How to Succeed as an Entrepreneur

Advice from Kellogg faculty experts on starting and running your own business.

The spillover effect in offices impacts workers in close physical proximity.
May 8, 2017

Sitting Near a High-Performer Can Make You Better at Your Job

“Spillover” from certain coworkers can boost our productivity—or jeopardize our employment.

Wealthier Alaskans use annual dividend payments as fun money?
May 4, 2017

Alaskans Get an Annual Check from the State. How Do They Spend It?

The answer depends on a family’s income, but not in the way many economists expected.

Your cell phone data and frequent call list can shed light on network epidemiology A.K.A the spread of disease.
April 14, 2017

Using Cell Phone Data to Predict the Next Epidemic

Whom you call is linked to where you travel, which dictates how viruses spread.

Social diffusion, and thus technology adoption, occurs differently in a tight- and loose-knit communities.
April 13, 2017

How Tight-knit and Individualistic Communities Adopt New Technologies Differently

Innovations from fax machines to WhatsApp spread faster in some societies than others.

Consumer trust influences a savvy customer's purchasing decisions in the supermarket.
April 13, 2017

How to Make Ads That Even Savvy Customers Trust

People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.

Successful innovations can sometimes be a hard sell.
April 7, 2017

Take 5: How to Encourage Innovative Thinking

Kellogg faculty on what it takes to ensure your new product or great idea takes off.

Social media echo chambers form surprisingly fast.
April 6, 2017

The Surprising Speed with Which We Become Polarized Online

Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.

Researchers find that the permanent income hypothesis does not hold up, and a loss of income does affect household spending.
April 4, 2017

How the 2013 Government Shutdown Affected Workers’ Household Spending

Even temporary income dips lead to a surprising degree of belt-tightening.

Demand for nurses outpaces supply, which can be bad for patients.
April 4, 2017

What Happens to Patient Care When There Are Not Enough Nurses?

The impact can be significant, especially in nursing homes.

By matching historical sales data with appropriate product life cycle curves, one can reduce new product forecasting errors.
March 10, 2017

How to Predict Demand for Your New Product

Relying on manager expertise and market research may not be enough.

A craft brewer balances business sense and brewing knowledge.
March 9, 2017

How Bell’s Became So Many People’s Local Beer

A Q&A with CEO Laura Bell on preserving company culture while growing aggressively.

A CEO's risk aversion encourages underperformance.
March 8, 2017

How Risk Aversion Motivates Executives

Incentivizing leaders with too much stock promotes caution—and encourages underperformance.

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