Faculty Expertise: Reunion 2020
For Reunion 2020, Kellogg's distinguished faculty will be showcasing their research and expertise on topics that are of critical interest to business leaders. Here is a collection of that expertise.
Visit the reunion homepage for more information.
![Business leaders learn how to tell a great story.](/imager/clientcontent/8122/storytelling_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8122/storytelling_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8122/storytelling_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Leadership
Podcast: The Power of Persuasive Storytelling
Stories hook your business audience and get them to take action.
Michelle L. Buck, Esther Choy and Steven Franconeri
October 12, 2015
![How to be prepared](/imager/clientcontent/132016/ovations_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/132016/ovations_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/132016/ovations_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Careers
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas.
Timothy Calkins
September 6, 2018
![A wine expert guides a consumer in a shopping cart through a river of wine, to a particular group of bottles.](/imager/clientcontent/132850/CarpenterWine_91db454235f68e0ae36c0572156a1bae.jpg 300w, /imager/clientcontent/132850/CarpenterWine_af47438b12d0266161e4d018d4d5b96c.jpg 150w, /imager/clientcontent/132850/CarpenterWine_cb51481dda0fa235551dd27df38bee11.jpg 25w)
Marketing
Should You Ignore What Your Customers Want? The Great Winemakers Do.
Rather than follow consumer taste, they push it in a new direction.
Ashlee Humphreys and Gregory Carpenter
February 1, 2019
![An outdated man works at his computer.](/imager/clientcontent/132359/complacency_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/132359/complacency_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/132359/complacency_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Careers
Don’t Let Complacency Derail Your Career
How to hone your learning agility and take good risks.
Carter Cast
November 7, 2018
![A female entrepreneur at work](/imager/clientcontent/7570/Global_woman_entrepreneur_credit_sorbetto_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7570/Global_woman_entrepreneur_credit_sorbetto_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7570/Global_woman_entrepreneur_credit_sorbetto_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
How to Foster Entrepreneurship in Emerging Markets
A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.
Linda Darragh, Elmira Bayrasli, Nely Galán and Shelly Porges
March 30, 2016
![Wrecking ball destroys news.](/imager/clientcontent/35867/FakeNewsPod_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/35867/FakeNewsPod_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/35867/FakeNewsPod_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Podcast: Why Do So Many People Distrust the News?
Plus, how to avoid being duped by fake news yourself.
David Rapp, Rachel Davis Mersey and Kent Grayson
August 14, 2017
![A woman gives a man feedback](/imager/clientcontent/49143/feedback_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/49143/feedback_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/49143/feedback_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Careers
Podcast: Give Better Feedback
An expert on marriage and a former executive offer advice on giving and receiving constructive criticism.
Ellen Taaffe and Eli J. Finkel
November 9, 2017
![data visualization technique best practices](/imager/clientcontent/7503/DViz_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7503/DViz_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7503/DViz_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Data Analytics
Data Visualization: More Than Pretty Pictures
Data visualization techniques are integral to memorable and persuasive messaging.
Steve Haroz, Robert Kosara and Steven Franconeri
May 1, 2015
![Customer Research in all seasons.](/imager/clientcontent/133453/HennessySeasons_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/133453/HennessySeasons_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/133453/HennessySeasons_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users.
Julie Hennessy and Jim Lecinski
May 1, 2019
![successful entrepreneurs are most often middle aged](/imager/clientcontent/110463/age-of-entrepreneurship_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/110463/age-of-entrepreneurship_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/110463/age-of-entrepreneurship_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
How Old Are Successful Tech Entrepreneurs?
A definitive new study dispels the myth of the Silicon Valley wunderkind.
Pierre Azoulay, Benjamin F. Jones, J. Daniel Kim and Javier Miranda
May 15, 2018
![A leader stands at a fork in the road, pointing towards one of the two paths.](/imager/clientcontent/133201/MedvecDecision_e501e24c91d1dd1bb53c2057524667f0_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/133201/MedvecDecision_e501e24c91d1dd1bb53c2057524667f0_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/133201/MedvecDecision_e501e24c91d1dd1bb53c2057524667f0_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Leadership
Podcast: Great Leaders Ask, "What Really Matters?"
Former Fortune 500 CEO Harry Kraemer discusses how knowing and acting on your values can guide you through a crisis.
Harry M. Kraemer
March 21, 2019
![four groups engage in conflict](/imager/clientcontent/192038/tug_of_war_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/192038/tug_of_war_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/192038/tug_of_war_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
The Psychology Behind Conflict—and When It Can Be Harnessed for Good
A conversation about the role conflict plays in organizations and communities.
Brian Uzzi, Nour Kteily and Cynthia S. Wang
January 3, 2020
![A woman negotiations at her job.](/imager/clientcontent/91359/MedvecNegotiation_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/91359/MedvecNegotiation_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/91359/MedvecNegotiation_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Careers
Five Ways Women Can Negotiate More Effectively
How to advocate for yourself at critical points in your career.
Victoria Medvec
March 1, 2018
![Airline passengers have individualized flying experiences.](/imager/clientcontent/7781/UnitedAir_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7781/UnitedAir_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7781/UnitedAir_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Thomas O'Toole and Eric Leininger
September 13, 2016
![A salesperson tries storytelling to market a product.](/imager/clientcontent/173021/persuasive-storytelling_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/173021/persuasive-storytelling_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/173021/persuasive-storytelling_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
New research reveals why sometimes sticking to the facts is your best bet.
Rebecca J. Krause and Derek D. Rucker
October 8, 2019
![An entrepreneur sketches her new business.](/imager/clientcontent/126263/drafting_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/126263/drafting_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/126263/drafting_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Innovation
Podcast: Unleash Your Inner Designer
You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.
David Schonthal
April 22, 2019
![An executive tries to be an authentic leader.](/imager/clientcontent/7830/authent_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7830/authent_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7830/authent_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Leadership
5 Tips to Become an Authentic Leader
Sincerity can go a long way when stepping into a new role.
Brenda Ellington Booth and Brooke Vuckovic
March 7, 2016