Video spotlight | The Trust Project at Northwestern University
Trust is the basis for business exchanges and consumer behavior. But as important as it is for leaders, organizations, and brands, the fundamental concept is surprisingly hard to pin down. Kellogg Insight has partnered with the Trust Project at Northwestern University to share ideas, research, and practical applications in a series of videos.
![](/imager/clientcontent/7778/Trust_first_impression_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7778/Trust_first_impression_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7778/Trust_first_impression_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Strategy
Video: Are You Making the Wrong First Impression?
When building trust, it is not enough to demonstrate competence.
Adam Waytz and Col. John O'Grady
May 10, 2016
![High performing business people learn to listen.](/imager/clientcontent/35197/TrustListening2_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/35197/TrustListening2_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/35197/TrustListening2_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Careers
Video: High Performers “Seek to Understand Before Being Understood”
How fostering trust can further your career and make your job easier.
Carter Cast and Kelly Michelson
April 10, 2017
![Business people use trust to help each other succeed.](/imager/clientcontent/34280/TrustTransact_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/34280/TrustTransact_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/34280/TrustTransact_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Economics
Video: How to Establish Trust in Financial Transactions
Hard statistics and an understanding of culture keep the money flowing between lenders and borrowers.
Bruce Carruthers and Paola Sapienza
December 1, 2016
![Trust dictates which climbing guides lead Everest ascents.](/imager/clientcontent/7758/SherpaTrust_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7758/SherpaTrust_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7758/SherpaTrust_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
Video: How We Signal Trust in the Workplace
From innovating Oreos to scaling Everest, communicating trust can build your business.
Kent Grayson and Sanjay Khosla
July 1, 2016
![Businessman balances multiple tasks over shark tank.](/imager/clientcontent/7777/TrustVidUnicycle_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7777/TrustVidUnicycle_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7777/TrustVidUnicycle_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Video: It’s Okay to Be Vulnerable
From negotiations to PR crises, transparency may make you feel uncomfortable. But it can earn trust.
Jeanne M. Brett, Jennifer Thompson and Bruce Carruthers
September 6, 2016
![Building trust is a key way to grow your business.](/imager/clientcontent/7776/TrustSpot_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7776/TrustSpot_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7776/TrustSpot_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Strategy
Video: Let Virtue Build Your Bottom Line
Trustworthiness pays off, especially in the midst of uncertainty.
Niko Matouschek and Grover Wray
August 2, 2016
![Pin down the components of trust.](/imager/clientcontent/8190/trust_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8190/trust_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8190/trust_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Strategy
Video: To Build Trust with Customers, Show That You Are in It for the Long Haul
A researcher and a trusted CEO share tips to boost loyalty.
Niko Matouschek and Larry Rosen
April 7, 2016
![A world map made from quote bubbles.](/imager/clientcontent/14927/talk_world_map_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/14927/talk_world_map_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/14927/talk_world_map_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
Video: When Expectations Clash, Is the Problem Cultural?
You’ll do well to understand where others are coming from.
Jeanne M. Brett and Sanford Goldberg
October 4, 2016