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Insight Unpacked

These days, it’s easy to build a brand. So easy, in fact, that the world is full of them. So if you want your brand to stand out, you will need to build an amazing brand. And that’s a lot harder to do.

Welcome to Insight Unpacked, where we delve into a complex business topic and emerge with insights from the esteemed faculty of the Kellogg School. For our first season, we learn all about how to build a new brand (or revive an old one), from naming and logo design to brand storytelling and measuring brand health. We’ll also take you behind the scenes as we build a brand of our own.

S1E1 | Why Does Your Brand Need to Exist? 22:48
Introducing Insight Unpacked Season 1 1:34

The Insightful Leader

Be a more informed and strategic leader. Listen to our flagship podcast for the latest research and ideas from the faculty of the Kellogg School of Management at Northwestern University. Learn everything from how to hire and motivate teams to how to tackle long-term challenges like cybersecurity and climate change.

Ask Insight | How Can Entrepreneurs Develop a Stellar Sales Pitch? 9:55
Ask Insight | Managing Up, Managing Across, and Retaining Your Best Employees 15:01
What One School District’s Fiasco Says About the Strengths and Limits of AI 22:53

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