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三月 2, 2015
以彩票为诱饵激发人们储蓄
目前在美国，已经合法的彩金储蓄账户利用开奖的刺激性鼓励人们多存钱。
Shawn Cole, Benjamin Iverson and Peter Tufano
十二月 1, 2014
捐赠人需要听到
从营销学的观点探讨慈善机构如何通过吸引不同类型的捐赠者拓展业务
Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker
五月 5, 2014
你不想要的顾客
如果失败预兆者喜欢你的产品，你就有麻烦了
Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker
十一月 4, 2013
“良性结合”能促进创新
正确的结合使传统性、新颖性与协作性达到平衡状态
Brian Uzzi, Satyam Mukherjee, Michael Stringer and Benjamin F. Jones
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