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Marketing

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

man walking toward sunrise
Leadership

Leading Is Tough Right Now. But You’ve Got This.

It’s not about changing your style—you’ll just need to kick things up a notch.

Collage of sculptor's work culminating in Artist of the Year recognition
Careers

What Triggers a Career Hot Streak?

New research reveals a recipe for success.

computer surrounded by chains and padlocks
Policy

How Companies Can Do Data Privacy Better

Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.

office connections radiate
Careers

Why Are Some People More Reluctant to Network Than Others?

The key seems to be how people perceive their own success and professional value.

person opening laptop with conspiracy theories appearing in speech bubble
Social Impact

How Did COVID-19 Conspiracy Theories Get So Out of Control?

Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.

Cutting-edge thought leadership for executives

Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.

Marketing

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Economics

In Some Markets, Competition Can Do More Harm Than Good

A study of the Rwandan coffee industry shows how informal contracts can break down as new competitors enter, resulting in higher costs and lower quality products.

Marketing

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

Marketing

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

Marketing

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

Policy

Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.

Places with high levels of trust are worse at social distancing.

Data Analytics

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

Careers

Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want

Tips from an expert negotiator on how to ask without fear.

Economics

COVID Has Accelerated These 4 Labor Market Trends

From greater flexibility to higher wages, the workplace is never going to look the same.

Latest Podcast Episodes

Podcast: How One CEO Is Making Tough Decisions about In-Person Work

Some employees moved out of state. Others don’t want to be in the office. And not everyone is vaccinated. On this episode of The Insightful Leader: What happens now?

Innovation

Podcast: Got a Great Idea? Here’s How to Get People on Board.

On this episode: You’re going to have to do more than sell it.

Strategy

Podcast: How Should Companies Engage with Social Movements?

The stakes have never been higher. Learn more on this episode of The Insightful Leader.

dollar signs stand on a road
Economics

Should Americans Be Worried about Inflation Right Now?

Three economists with opposing views weigh in.

customer at cannabis dispensary looks at product selection
Marketing

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

man watches business report on television with bills on table
Economics

To Better Measure Economic Uncertainty, Look Beyond the Stock Market

Incorporating news sources, surveys, and even Twitter conversations can help give policymakers more nuanced data.

person reads newspaper noting company's ESG initiative
Finance & Accounting

Does Positive ESG News Help a Company’s Stock Price?

A comprehensive new study finds that investors reward some—but not all—efforts.

sparsely populated office
Organizations

How One Startup Is Approaching Its Return to the Office

Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.

woman stands outside networking event
Careers

Dread Networking? Here’s How to Make It Feel Less Icky.

If you’re avoiding networking opportunities, you’re likely hurting your career. A simple shift in mindset could get you back in the game.

Woman shoots arrow
Marketing

3 Mistakes Brands Make When Targeting Customers

How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.

stacks of cash on U.S. map
Economics

The U.S. Economy Is Still Finding Its Footing. But States Are Doing Pretty Well.

Why California is thriving—and even Illinois is on the upswing.

Woman in comfortable chair looking at laptop with cat on her shoulder
Careers

Discovering Purpose in the Pandemic

A Kellogg professor and pastor explains how to avoid being handcuffed to the habits of yesteryear.

Man hanging "Help Wanted" sign in shop door
Finance & Accounting

Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.

Companies will need to address employees’ needs differently going forward.

man in store aisle compares eco-friendly product with conventional product.
Marketing

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

Editor’s Picks

board of directors seated around table
Organizations

Do Diverse Hiring Committees Choose More Diverse Leaders?

The answer comes down to organizational culture.

five people work in an office
Organizations

6 Evidence-Based Strategies for Improving Diversity in Your Organization

“Trainings are only the beginning.” Here’s what to consider next.

globe as coronavirus
Economics

Measuring COVID’s Devastating Impact on Low- and Middle-Income Countries

Global surveys of more than 30,000 people revealed widespread drops in income, rising food insecurity, and an increase in domestic violence.

two people shake hands in a building lobby
Entrepreneurship

Private-Equity Firms Are Back at the Deal Table. Here’s What to Expect.

Funds are flush with cash and ready to buy. But they’ll have competition.

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to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

To Sell Your Innovative Ideas, You Must Overcome These 4 “Frictions”

Simply making your idea sound attractive typically won’t cut it, according to the authors of the forthcoming book, “The Human Element.”

Healthcare

How Did “Big Med” Get So Big—and So Expensive?

Two economists explain how the American healthcare system evolved into the behemoth it is today—and what can be done to lower costs and improve patient care.

Operations

Looking to Further Digitize Your Operations? This Tool Can Help.

There’s no single solution or easy answer. But you can use this framework to audit your efforts and figure out your next move.

Healthcare Megaproviders Have Become a “Megaproblem”

An excerpt from the new book “Big Med” explains how hospital systems have ballooned—and how that may be hurting patients.

Finance & Accounting

How Green Are Green Bonds?

Large companies issuing green bonds may have more to do with interest rates than altruism.

Healthcare

Nursing Shortages Cause Real Harm to Patients. Policymakers Should Pay Attention.

During COVID, governments eased hiring restrictions. A Kellogg economist explains why the labor market should stay flexible.

Politics & Elections

Civil Servants Often Work for Administrations They Disagree with Politically. How Does This Affect Their Job Performance?

While the benefits of insulating career bureaucrats are clear, new research explores whether there are downsides, too.

Social Impact

Why Do Some People See Inequality Where Others Don’t?

A new study helps explain societies’ deeply polarized views on bias and discrimination.

Strategy

How to Design Contests That Motivate Employees

From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals.

Economics

U.S. Firms Are Investing Heavily in Innovation, Yet Economic Productivity Has Slowed. Why?

The answer may lie in how pharmaceutical companies are targeting their R&D spending.

Healthcare

Taking the Pulse of the Changing U.S. Healthcare Ecosystem

As healthcare gets more complex—and more expensive—business models are adapting to address misaligned interests and incentives.

three desks on podium with employees working.
Organizations

Why Highly Esteemed Leaders Are Surprisingly Likely to Fumble Their Next Project

Organizations should be leery of putting high-status leaders beyond scrutiny.

Social Impact

How Do Immigrant Students Affect Their Classmates’ Academic Performance?

While previous studies suggested a negative impact, new, more precise research shows these students often boost their U.S.-born peers’ test scores

Organizations

Companies Are Adding More Women to Their Boards. What’s Driving the Change?

“When your largest shareholders create a ruckus, you listen.”

Recommended

Careers

Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want

Tips from an expert negotiator on how to ask without fear.

Policy

Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.

Places with high levels of trust are worse at social distancing.

Economics

COVID Has Accelerated These 4 Labor Market Trends

From greater flexibility to higher wages, the workplace is never going to look the same.

Economics

Should Americans Be Worried about Inflation Right Now?

Three economists with opposing views weigh in.

customer at cannabis dispensary looks at product selection
Marketing

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

Economics

To Better Measure Economic Uncertainty, Look Beyond the Stock Market

Incorporating news sources, surveys, and even Twitter conversations can help give policymakers more nuanced data.

Finance & Accounting

Does Positive ESG News Help a Company’s Stock Price?

A comprehensive new study finds that investors reward some—but not all—efforts.

sparsely populated office
Organizations

How One Startup Is Approaching Its Return to the Office

Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.

Careers

Dread Networking? Here’s How to Make It Feel Less Icky.

If you’re avoiding networking opportunities, you’re likely hurting your career. A simple shift in mindset could get you back in the game.

Strategy

Podcast: How Should Companies Engage with Social Movements?

The stakes have never been higher. Learn more on this episode of The Insightful Leader.

Marketing

3 Mistakes Brands Make When Targeting Customers

How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.

Economics

The U.S. Economy Is Still Finding Its Footing. But States Are Doing Pretty Well.

Why California is thriving—and even Illinois is on the upswing.

Careers

Discovering Purpose in the Pandemic

A Kellogg professor and pastor explains how to avoid being handcuffed to the habits of yesteryear.

exterior view of apartment building with scientists working in windows
Innovation

How Has Covid-19 Shaped Scientists—and the Future of Science?

The global pandemic has changed how researchers work. The impacts will be felt for years.

Finance & Accounting

Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.

Companies will need to address employees’ needs differently going forward.

Marketing

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

Organizations

Do Diverse Hiring Committees Choose More Diverse Leaders?

The answer comes down to organizational culture.

Organizations

6 Evidence-Based Strategies for Improving Diversity in Your Organization

“Trainings are only the beginning.” Here’s what to consider next.

Economics

Measuring COVID’s Devastating Impact on Low- and Middle-Income Countries

Global surveys of more than 30,000 people revealed widespread drops in income, rising food insecurity, and an increase in domestic violence.