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A wine expert guides a consumer in a shopping cart through a river of wine, to a particular group of bottles.
Marketing

Should You Ignore What Your Customers Want? The Great Winemakers Do.

Rather than follow consumer taste, they push it in a new direction.

Strategy

Who Gets Blamed When a Group Project Goes Wrong?

Here’s why consequences stick to some team members more than others, according to a new study of retracted academic papers.

A woman draws herself in a mirror.
Careers

How to Feel Authentic While Building Your Personal Brand

Get beyond clichés like “adaptable” or “self-starter,” and learn to tell meaningful stories about yourself.

Gardener waters several plants at once.
Innovation

Looking to Innovate? Ditch the Startup Mentality and Adopt a Venture Capitalist Mindset

Rather than cultivating one great idea, bet on as many as you can.

Cutting-edge thought leadership for executives

Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.

Organizations

Want to Revolutionize Your Field? You May Need to Rethink the Size of Your Research Team.

Large and small teams produce different types of breakthroughs, according to an analysis of 50 million patents, software products, and academic papers.

Operations

What’s the Best Way to Learn a New Skill—By Doing or By Viewing?

An analysis of eBay coders shows that studying a colleague’s work can pay off. Just be careful whose shoulder you’re looking over.

Leadership

Take 5: How to Build Trust in the Workplace

Trust is a powerful motivator. Here’s how to foster it among employees in your organization.

Marketing

Why We Can’t All Get Away with Wearing Designer Clothes

In certain professions, luxury goods can send the wrong signal.​

Operations

Podcast: How Do Those Valentine’s Day Roses End Up in Your Bouquet? It’s Complicated.

Millions of blooms. Two continents. One day. And a very busy airport.

Politics & Elections

Politicians Vote Differently When Journalists Aren’t Watching

During natural disasters, the media spotlight shifts—and special interests benefit.

A person votes on Medicaid expansion.
Policy

Which Voters Want to Expand Medicaid? Maybe Not the Ones You Think

Education level, and even college major, are better predictors than party affiliation.

hands push a building-sized jenga.
Organizations

How to Navigate a Vertical Merger after the AT&T and Time Warner Ruling

Here’s what companies can do to minimize antitrust concerns in an uncertain regulatory environment.

The role of gender in telling the truth in negotiation.
Organizations

Are You Willing to Stretch the Truth While Negotiating?

It may depend on your gender and whom you are representing.

Organizations

How to Make Inclusivity More Than Just an Office Buzzword

Tips for turning good intentions into actions.

Politics & Elections

Politicians Vote Differently When Journalists Aren’t Watching

During natural disasters, the media spotlight shifts—and special interests benefit.

Operations

There’s a Better Way to Manage Your Inventory

Using data from a drug-store chain, a new model finds opportunities to prevent shortages and boost profits.

Marketing

Why We Can’t All Get Away with Wearing Designer Clothes

In certain professions, luxury goods can send the wrong signal.​

Organizations

Are Women More Ethical at the Negotiating Table? It’s Complicated.

Plus, how women are judged differently when they break the rules.

Innovation

Sure, Industry Outsiders Can Bring Fresh Ideas. But Are They Better Entrepreneurs?

New insights from a definitive study on what successful startup founders have in common.

Economics

What Google Is Teaching Economists About Unemployment Insurance

Search data can tell policymakers whether extending unemployment benefits delays job-seeking.

Marketing

Take 5: How to Build Customer Relationships That Last

Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.

a customer service representative ends a call.
Organizations

Customers Can Be Jerks. Here’s Why Some Employees Retaliate.

But take heart, companies can curb that instinct for revenge.

A master baker and her unhappy apprentice.
Strategy

Why Do Trainees Get Stuck with So Much Grunt Work?

There must be faster ways to get them up to speed. Yet grueling apprenticeships persist in medicine, law, and the trades.

a family business owner offers a child a pair of shoes
Innovation

Why Family Businesses Sometimes Make Decisions That Seem Bad for the Family

Even non-family firms can benefit when they think beyond their immediate self-interest.

Entrepreneurs show ideas to an investor.
Entrepreneurship

4 Qualities Venture Capitalists Look for in an Entrepreneur

A serial investor explains why you need more than just a cool idea.

An outdated man works at his computer.
Careers

Don’t Let Complacency Derail Your Career

How to hone your learning agility and take good risks.

Quantifying the value of sustainable practices.
Social Impact

Does It Pay Off to Invest in Companies That Engage in Sustainable Practices?

New research helps to quantify the value of “ESG” initiatives.

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We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Latest Podcast Episodes

A man standing on a stage looks relaxed as he delivers a presentation. bigplay

Podcast: Knock Your Next Business Presentation Out of the Park

From eliminating surprises to setting up the room, the best presenters do a lot more than practice.

A suspect has a face that looks like a Rorschach test. bigplay
Policy

Podcast: How the Boston Marathon Bombing Created a Rorschach Test for Perceptions of Race

And how a Kellogg professor found himself unexpectedly involved in the trial of Dzhokhar Tsarnaev.

Editor’s Picks

successful entrepreneurs are most often middle aged
Entrepreneurship

How Old Are Successful Tech Entrepreneurs?

A definitive new study dispels the myth of the Silicon Valley wunderkind.

How will automation affect jobs and cities?
Careers

How Will Automation Affect Different U.S. Cities?

Jobs in small cities will likely be hit hardest. Check how your community and profession will fare.

Corporate climber chooses second act.
Careers

You’ve Climbed the Corporate Ladder. What’s Next?

How to create a meaningful “second act” for your career.

Entrepreneurship

Three Questions All Aspiring Entrepreneurs Should Ask Themselves

Running your own business isn’t for everyone. Here is how to tell if it is right for you.

Recommended

Operations

There’s a Better Way to Manage Your Inventory

Using data from a drug-store chain, a new model finds opportunities to prevent shortages and boost profits.

Marketing

Why We Can’t All Get Away with Wearing Designer Clothes

In certain professions, luxury goods can send the wrong signal.​

Careers

Take 5: How to Take Charge of Your Professional Development

Kellogg faculty offer advice for every stage of your career.

Marketing

Take 5: How to Build Customer Relationships That Last

Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.

Innovation

Sure, Industry Outsiders Can Bring Fresh Ideas. But Are They Better Entrepreneurs?

New insights from a definitive study on what successful startup founders have in common.

Organizations

Are Women More Ethical at the Negotiating Table? It’s Complicated.

Plus, how women are judged differently when they break the rules.

Economics

What Google Is Teaching Economists About Unemployment Insurance

Search data can tell policymakers whether extending unemployment benefits delays job-seeking.

Organizations

Customers Can Be Jerks. Here’s Why Some Employees Retaliate.

But take heart, companies can curb that instinct for revenge.

Strategy

Why Do Trainees Get Stuck with So Much Grunt Work?

There must be faster ways to get them up to speed. Yet grueling apprenticeships persist in medicine, law, and the trades.

Innovation

Why Family Businesses Sometimes Make Decisions That Seem Bad for the Family

Even non-family firms can benefit when they think beyond their immediate self-interest.

Organizations

Organizational Change Is Often a Tough Sell, but Encouraging Peer Interactions Can Help

A study of teachers offers lessons on how to get employees on board with reforms.

Entrepreneurship

4 Qualities Venture Capitalists Look for in an Entrepreneur

A serial investor explains why you need more than just a cool idea.

Leadership

Video: How to Restore Trust When It’s Been Broken

Plus, a way to encourage ethical behavior to avoid breaches in the first place.

Entrepreneurship

Podcast: Why It’s Crucial for Startups to Define Their Identity Early

Plus, dispelling a pervasive myth about successful entrepreneurs.

Leadership

Take 5: Fine-Tuning Your Powers of Persuasion

From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.

Careers

Don’t Let Complacency Derail Your Career

How to hone your learning agility and take good risks.

Social Impact

Does It Pay Off to Invest in Companies That Engage in Sustainable Practices?

New research helps to quantify the value of “ESG” initiatives.

Organizations

Are You Willing to Stretch the Truth While Negotiating?

It may depend on your gender and whom you are representing.