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Rob Mitchum

What Happens When AI Transforms a Specialized Field Overnight?

Before AI came for your job, it came for the biologists’. But the AlphaFold story offers a promising glimpse of the future of human–AI collaboration.

Researchers: Ryan Hill and Carolyn Stein

May 1, 2026

Strategy

Take 5: Social Media … IRL?

Kellogg faculty shed light on how social-media features such as influencer marketing, reposting, and “follow-backs” reflect and shape our offline lives.

Researchers: Guy Aridor, William Brady, Rima Touré-Tillery, Maryam Kouchaki and Sarit Markovich

April 27, 2026

Organizations

When the Negotiation Table Is the Dinner Table

The skills you learn for striking bargains and asking for raises can work at home … if you avoid these mistakes.

Researchers: Leigh Thompson

April 1, 2026

Organizations

Why We Should Worry About Stagflation

Oil price shock? Rising inflation? Slowing economy? It’s a mix that economists dread, and it’s bad news for businesses and households.

Researchers: Phillip Braun

March 27, 2026

Economics

How International Investing Still Pays

Globalization causes world markets to move in sync. But a data-driven strategy shows that there’s still an edge in looking beyond U.S. stocks.

Researchers: Soohun Kim, Robert Korajczyk and Andreas Neuhierl

What Lures Netflix Viewers?

A new model disentangles the appeal of the platform’s shows and movies from the influence of its recommendation system.

Researchers: Guy Aridor and and coauthors

March 1, 2026

Marketing

Take 5: Rewriting the Ad Playbook

The marketing world is always evolving. Here are research-backed insights on AI, success metrics, and other advertising trends.

Researchers: Aparna Labroo, Jacob D. Teeny, Lakshman Krishnamurthi, Eric T. Anderson, Brett Gordon and Anna Tuchman

January 27, 2026

Marketing

Do You Really Need All That Data?

Not always. An algorithm helps decision-makers figure out precisely which data they need to find an optimal solution.

Researchers: Omar Bennouna, Amine Bennouna, Saurabh Amin and Asuman Ozdaglar

January 9, 2026

Operations

Political News? Not in My Feed.

A new study of smartphone habits reveals that, in the runup to the 2024 U.S. presidential election, political content was mostly an afterthought.

Researchers: Guy Aridor, Tevel Dekel, Rafael Jiménez-Durán, Ro’ee Levy and Lena Song

November 1, 2025

Marketing

Take 5: Personal Finance Isn’t Just Personal

Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.

Researchers: Lulu Wang, Sean Higgins, Sergio Rebelo, Benjamin Harris and Eli J. Finkel

September 17, 2025

Finance & Accounting

When a Rebrand Meets Backlash

Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

Researchers: Timothy Calkins

September 2, 2025

Marketing

Are Your Ads Truly Paying Off?

Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.

Researchers: Eric T. Anderson and Brett Gordon

August 18, 2025

Marketing

Is It a Coin Flip or Is It Justice? It Could Be Both.

Game theory shows that it often makes sense for judges to rule at random.

Researchers: Alvaro Sandroni and Leo Katz

August 1, 2025

Economics

Investment Transparency Encourages Copycats—and Creates Risks

While regulations nudge insurance companies toward prudent portfolios, they may also increase systemic fragility.

Researchers: Tom Hagenberg

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