Articles in English

Careers

Why Are Some People More Reluctant to Network Than Others?

The key seems to be how people perceive their own success and professional value.

Researchers: Jiyin Cao and Edward (Ned) Smith

Podcast: How One CEO Is Making Tough Decisions about In-Person Work

Some employees moved out of state. Others don’t want to be in the office. And not everyone is vaccinated. On this episode of The Insightful Leader: What happens now?

Researchers: Andee Harris

Marketing

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

Researchers: Derek D. Rucker and Kevin McTigue

Marketing

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

Researchers: Cindy Xiong, Joel K. Shapiro, Jessica Hullman and Steven Franconeri

Careers

Podcast: Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want

Tips from an expert negotiator on how to ask without fear.

Researchers: Victoria Medvec

Social Impact

How Did COVID-19 Conspiracy Theories Get So Out of Control?

Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.

Researchers: Benjamin Dow, Amber Johnson, Cynthia S. Wang, Jennifer A. Whitson and Tanya Menon

Marketing

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Researchers: Neal J. Roese

Marketing

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

Researchers: Jim Lecinski

Marketing

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

Researchers: Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren

Economics

In Some Markets, Competition Can Do More Harm Than Good

A study of the Rwandan coffee industry shows how informal contracts can break down as new competitors enter, resulting in higher costs and lower quality products.

Researchers: Rocco Macchiavello and Ameet Morjaria

Innovation

Podcast: Got a Great Idea? Here's How to Get People on Board.

On this episode: You’re going to have to do more than sell it.

Researchers: Loran Nordgren and David Schonthal

Data Analytics

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

Researchers: Brian Uzzi

Careers

Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want

Tips from an expert negotiator on how to ask without fear.

Researchers: Victoria Medvec

Policy

Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.

Places with high levels of trust are worse at social distancing.

Researchers: Georgy Egorov, Ruben Enikolopov and Maria Petrova

Economics

COVID Has Accelerated These 4 Labor Market Trends

From greater flexibility to higher wages, the workplace is never going to look the same.

Researchers: Benjamin Friedrich

Economics

Should Americans Be Worried about Inflation Right Now?

Three economists with opposing views weigh in.

Researchers: Zhengyang Jiang, Nicolas Crouzet and Efraim Benmelech

Marketing

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

Researchers: Aimee Dinnin Huff, Ashlee Humphreys and Sarah J.S. Wilner

Economics

To Better Measure Economic Uncertainty, Look Beyond the Stock Market

Incorporating news sources, surveys, and even Twitter conversations can help give policymakers more nuanced data.

Researchers: David Altig, Scott R. Baker, Jose Maria Barrero, Nick Bloom, Phil Bunn, Scarlet Chen and et al.

Finance & Accounting

Does Positive ESG News Help a Company’s Stock Price?

A comprehensive new study finds that investors reward some—but not all—efforts.

Researchers: George Serafeim and Aaron Yoon

Data Analytics

Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.

These systems can create an “invisible cage” for freelancers.

Researchers: Hatim Rahman