
Leadership
You’ve Worked Hard to Earn Your Team’s Trust. What Happens If Layoffs Are Necessary?
Layoffs are brutal. But the news is easier to accept from leaders who consistently display honesty, competency, and concern for their employees.
Researchers: Kent Grayson and Sanjay Khosla
July 6, 2020

Marketing
Is Now the Time to Transition to Personalized Marketing?
Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.
Researchers: Jim Lecinski
July 2, 2020

Entrepreneurship
Podcast: “This Is a Time for Management Teams to Earn Their Stripes.”
On this special episode of The Insightful Leader, veteran venture capitalist Woody Marshall discusses the investment landscape and the importance of leadership through the pandemic.
Researchers: Linda Darragh and Woody Marshall
July 2, 2020

Organizations
How to Do Design Thinking Better
Experts from Kellogg and IDEO explain the psychology behind this creative approach to problem solving.
Researchers: Leigh Thompson and David Schonthal
July 1, 2020

Entrepreneurship
Amid the Pandemic, Entrepreneurs Can Still Find Opportunity
The crisis provides fertile ground for startups in spaces like telehealth and touchless payment. Other startups will need to get creative.
Researchers: Linda Darragh, Troy Henikoff and Sara Moreira
June 29, 2020

Strategy
Podcast: Wayfair Has Seen a Spike in New Customers. Here’s How It Plans to Keep Them.
On this special episode of The Insightful Leader, a conversation with the company’s chief merchandising officer about adapting for an unprecedented future.
Researchers: Linda Darragh
June 24, 2020

Finance & Accounting
How to Secure Credit During a Financial Crisis
The key? Don’t tap your best collateral in good times.
Researchers: Efraim Benmelech
June 24, 2020

Economics
Why the Next Round of COVID-19 Aid Should Target Industries That Can’t Work from Home
A new study pinpoints which sectors—and which workers in those sectors—suffered the most. Congress should take note.
Researchers: Dimitris Papanikolaou and Lawrence Schmidt
June 24, 2020

As the Crisis Drags On, Here’s How Leaders Can Maintain Momentum
The adrenaline has faded. All-nighters are not sustainable. A retired Navy admiral explains what needs to happen now.
Researchers: Michael Rogers
June 16, 2020

Policy
How Is the Pandemic Affecting Antitrust Enforcement?
Deals will be ramping up again soon. Companies shouldn’t expect a free pass from regulators.
Researchers: R. Mark McCareins
June 16, 2020

Social Impact
“This Is What It Means to Be Black in America and Black in Corporate America”
As the nation reckons with structural racism, a Kellogg professor and a Google diversity recruiter discuss what credible leadership looks like for business leaders.
Researchers: Nicholas Pearce and Ginny Clarke
June 16, 2020

Social Impact
Podcast: “I’m Looking for Systemic, Permanent Change Right Now”
Anti-Black racism is deeply embedded in corporate culture. On this special episode of The Insightful Leader, Professor Nicholas Pearce and Google’s Ginny Clarke discuss the moral responsibility of leaders to finally address that.
Researchers: Nicholas Pearce and Ginny Clarke
June 16, 2020

Marketing
How Have Top Marketers Responded to the Pandemic? With Rapid Innovation.
Leaders in industries from healthcare to casual dining are fast-tracking changes to the customer experience. Here are four of their stories.
Researchers: Eric Leininger, Nicholas Caffentzis, Gregory Carpenter, Patricia Corsi, Joel Yashinsky, Sandra Moore and Dana Krueger
June 11, 2020

Social Impact
Some Companies Actually Do See Financial Returns on Their Social Investments. Here’s What They Have in Common.
A new study finds that ESG investments—when paired with high employee satisfaction—boost stock performance.
Researchers: Kyle Welch and Aaron Yoon
June 9, 2020

Careers
Exhausted by Working from Home? Anxious about Going Back?
Tips from a clinical health psychologist on managing the work-related stressors that may be affecting your mental health.
Researchers: Stephanie Ross
June 8, 2020

Careers
How to Coach Your Sales Team through the Pandemic (and Beyond)
The founder of the Kellogg Sales Institute offers tips for adapting to this high-stakes moment.
Researchers: Craig Wortmann
June 2, 2020

Innovation
Want Your Employees to Innovate? Trust Them.
R&D teams take more risks—and do better work—when their CEOs have faith in them.
Researchers: Kieu-Trang Nguyen
June 1, 2020

Strategy
Tired of People Invading Your Six-Foot Bubble? Game Theory Has a Solution.
Well, not exactly. But it does offer a new way of thinking about the problem.
Researchers: Alvaro Sandroni
June 1, 2020

Careers
Your Professional Development Doesn’t Need to Be Put on Hold
You can still seek out ways to stretch yourself or test out a new career path—even during a pandemic.
Researchers: Carter Cast
June 1, 2020

Careers
Younger Workers Lose Out When Their Coworkers Delay Retirement
But at fast-growing companies, the outlook is more promising.
Researchers: Nicola Bianchi, Giulia Bovini, Jin Li, Michael Powell and Matteo Paradisi
June 1, 2020