Articles in English

Marketing

The Science Behind Word-of-Mouth Recommendations

In the age of Yelp, two new studies explore why we offer advice and how it spreads.

Researchers: Sara Soderstrom, Brian Uzzi, Derek D. Rucker, James H. Fowler, Daniel Diermeier, Alessandro M. Peluso, Andrea Bonezzi and Matteo De Angelis

Leadership

Video: Two Leaders Explain How They Overcame Trust Deficits in Their Organizations

“A high trust culture is absolutely essential to deliver high performance.”

Researchers: Douglas Conant and Tony Karman

Finance & Accounting

“One of the Investment Greats” Explains His Portfolio Strategy

A Q&A with renowned investor Lou Simpson.

Researchers: Robert Korajczyk and Louis Simpson

Policy

Analyzing the Trump Tax Plan

A former acting director of the Congressional Budget Office explains the impact on the deficit, corporate taxes, and pass-through income.

Researchers: Janice C. Eberly and Donald Marron

Careers

Podcast: How to Maintain Your Social and Professional Connections

Plus, sending a regular “letter to the boss” can help you when you need it most.

Researchers: Neal J. Roese and Craig Wortmann

Finance & Accounting

Investors’ Fear of Missing Out on Disruptive Technology Leads to Overvalued Stocks

“Think of it like health insurance” for your portfolio.

Researchers: Leonid Kogan, Noah Stoffman and Dimitris Papanikolaou

Marketing

When Are Consumers Most Likely to Feel Overwhelmed by Their Options?

Research points to four predictors of “choice overload.”

Researchers: Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev and Joseph Goodman

Leadership

Take 5: How to Tell a Great Story

Storytelling is a key business skill. Here’s how to make your narratives more persuasive.

Researchers: Craig Wortmann, Michelle L. Buck, Steven Franconeri, Mitchell A. Petersen and Liz Livingston Howard

Healthcare

Prescription Drug Coupons Actually Increase Healthcare Spending by Billions

Consumers may love them, but coupons steer people away from inexpensive generics.

Researchers: Leemore Dafny, Christopher Ody and Matt Schmitt

Organizations

Is It Too Hot to Help Out?

Why the thermostat may be the key to better customer service.

Researchers: Liuba Belkin and Maryam Kouchaki

Policy

Robots Are Taking Americans’ Jobs. What Can Be Done?

Four concrete policy proposals to get people back to work.

Researchers: David A. Besanko

Leadership

When Should Leaders Own a Decision and When Should They Delegate?

Here are four questions to consider to become a more efficient decision-maker.

Researchers: Victoria Medvec

Strategy

When Picking the Wrong Person for the Job Is the Right Move

Sometimes building credible relationships with your employees and suppliers is more important than finding the “perfect” fit.

Researchers: Daniel Barron and Michael Powell

Organizations

Take 5: How Power Dynamics Shape Our Behavior

Power—or the lack of it—impacts everything from snack choices to economic growth.

Researchers: Derek D. Rucker, Loran Nordgren, Adam Waytz, Benjamin F. Jones and Brayden King

The Science Behind the Growing Importance of Collaboration

Plus, ideas for designing spaces that encourage employees to team up in unique ways.

Researchers: Benjamin F. Jones

Operations

Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.

Social media data can help predict consumer demand.

Researchers: Ruomeng Cui, Santiago Gallino, Antonio Moreno-Garcia and Dennis J. Zhang

Politics & Elections

When Corporations Donate to Candidates, Are They Buying Influence?

The surprising result suggests the need to rethink the role of money in politics.

Researchers: Anthony Fowler, Haritz Garro and Jörg L. Spenkuch

Marketing

Are You Offering Your Children Too Many Choices?

Deciding between an abundance of options leads to less engagement with the final choice.

Researchers: Michal Maimaran

Investors Prefer It When Corporations Are Specific about the Risk They Face

The market values detailed risk disclosures. But executives should be cautious about oversharing.

Researchers: Ole-Kristian Hope, Danqi Hu and Hai Lu

Data Analytics

To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company

Don’t relegate big data to sales and marketing. Let it permeate the culture.

Researchers: Thomas O'Toole