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A magazine of research and ideas from the
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two medical students try on lab coats. one is too big and the other too small.
Strategy

Schools, Jobs, Relationships … It’s Hard to Find a Good “Fit”

A study of medical-school applicants shows how transparency can improve decision-making.

people building a bridge, with blue bricks from the left side and red bricks from the right side
Politics & Elections

Take 5: How to Talk Politics (Constructively)

Research-backed advice for your next conversation.

a sales manager hands paychecks to two sales associates in red shirts.
Policy

When the Minimum Wage Rises, Do Men and Women Benefit Equally?

The policy is gender-neutral. The impact, less so.

A candidate for office speaks into a microphone.
Policy

Perspective: America Needs Political Age Limits

If there is a mandatory retirement age for the top officers in the U.S. military, why isn’t there one for the commander in chief?

college basketball and football players stand in line at a bank holding paychecks
Policy

The Plan to Pay College Athletes

A proposed settlement granting NCAA athletes a cut of broadcast revenues stands to shake up major college sports.

climate activists protest in front of a factory's gates.
Organizations

The Unlikely Partners Growing the Market for Green Energy

The relationship between environmental activists and “dirty” energy companies can be contentious, but it can also benefit both sides.

woman eating burger and pizza with other AI artifacts and implausibilities.
Organizations

5 Telltale Signs That a Photo Is AI-generated

For one, scour for details that defy the laws of physics.

runner tripping over hurdle while crowd cheers them on
Organizations

Why We Shouldn’t Romanticize Failure

We expect people will learn from their setbacks. New research suggests the truth is more complicated.

person pushing shopping cart with rockets and feathers inside
Economics

Why Do Prices Rise Like Rockets … but Fall Like Feathers?

Behavioral psychology sheds light on a longstanding economic puzzle.

schoolchildren choose healthy drinks from a kiosk vendor.
Marketing

How the Right Price Promotion Can Nudge Kids to Choose Healthier Foods

“It shows that kids are sensitive to prices.”

woman in sari shops at South Asian grocery
Marketing

How a Growing South Asian Diaspora Is Changing Retail

From Whole Foods to Patel Brothers, U.S. retailers are adapting to the group’s unique spending power.

person giving powerpoint presentation showing green roadway with cyclists and bus
Policy

People Want to Know Sustainable Policies Can Work. So Show Them.

Success stories about policies from other countries make people more likely to support similar policies in the U.S., new research finds.

birds with dollar bills for wings flying out of a cage
Finance & Accounting

For Corporations, Secured Debt Is Out

The last century has seen a dramatic shift toward unsecured debt thanks to improved accounting practices and a desire for financial flexibility.

Donald Trump speaks to a crowd.
Economics

Would Trump Escalate the U.S.–China Trade War?

If former U.S. President Donald Trump returns to the White House, he would likely impose sweeping tariffs against China. His policy agenda would harm lower-income households the most.

Economics

5 Trends in a Volatile Global Economy

“We live in an interesting world, one with much upside as well as significant downside.”

Donating food is paternalistic aid
Marketing

A Troubling Trend in Nonprofit Branding

When nonprofit organizations rebrand themselves, inspiration may not be the answer.

composite image of employee productivity monitoring
Organizations

How Algorithms Keep Workers Under Their Control

More than ever, even highly skilled workers find themselves being evaluated, rewarded, and punished by opaque algorithms. A new book, Inside the Invisible Cage, investigates.

oblivious boss wearing blinders walks through office
Organizations

Employees See Bias in the Workplace. Their Bosses Don’t.

People in positions of power are often unable to see inequities in their own organizations—even if they see it elsewhere.

person in bed taking a selfie while eating pizza
Marketing

Beware the “Bad-Influencer Effect”

Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.

cars at a fast food restaurant's drive thru
Operations

America Is Rediscovering the Drive-Through

Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.

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