Organizations
Take 5: What Does It Take to Make a Small Business Work?
The challenges are big. So are the opportunities.
Researchers: Gregory Carpenter, Dean Karlan, Jacopo Ponticelli, Anna Tuchman and Nils Wernerfelt
December 21, 2023
Podcast: Get Inside Your Customer’s Mind
On this episode of The Insightful Leader: how understanding consumer mindsets can help you make the sale.
Researchers: Angela Y. Lee
December 21, 2023
Innovation
Not Sure Where to Start with Your AI Strategy? Here Are 3 Steps
Companies across the economy are harnessing AI for a variety of functions in their businesses, with some further along in their strategies than others.
Researchers: Brian Uzzi
December 16, 2023
Strategy
Investing Over-the-Counter—and Under the Radar
In most markets, buyers and sellers benefit from soliciting many offers. New research shows why the opposite is true for OTC traders.
Researchers: Markus Baldauf and Joshua Mollner
December 11, 2023
Entrepreneurship
Preparing for an Investor Meeting? Here’s How to Position Your Startup
An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.
Researchers: Carter Cast
December 1, 2023
Organizations
Yoga Classes? On-Site Childcare? Firms Just Outside the Fortune 500 Work Hard to Attract Talent.
To compete with their prestigious peers, these organizations invest more in employees, research shows.
Researchers: Tanya Y. Tian, Brayden King and Edward (Ned) Smith
December 1, 2023
Finance & Accounting
How Much Do Job Vacancies Hurt a Company’s Bottom Line?
Quite a bit, a new study shows—and large organizations aren’t immune to the toll on both sales and profits.
Researchers: Thomas Le Barbanchon, Maddalena Ronchi and Julien Sauvagnat
December 1, 2023
Marketing
5 Mindsets That Drive Consumer Behavior
“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.
Researchers: Angela Y. Lee
December 1, 2023
Marketing
A Better Way to Measure Customers’ Willingness to Pay
Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”
Researchers: Sharlene He, Eric T. Anderson and Derek D. Rucker
December 1, 2023
Economics
The Long Tail of China’s Zero-Covid Policy
As the costs of China’s pandemic experience are tallied, younger generations are confronting a disconcerting new reality.
Researchers: Nancy Qian
November 28, 2023
Social Impact
Take 5: The Psychology of Charitable Giving
What makes us give? Research reveals the surprising factors that shape our generosity.
Researchers: Ike Silver, Maryam Kouchaki, Rima Touré-Tillery and and coauthors
November 22, 2023
Podcast: Using AI Comes with a Trade-off. Now Multiply That by 8 Billion.
On this episode of The Insightful Leader podcast: what happens when everyone uses the same generative AI tools?
Researchers: Sébastien Martin
November 18, 2023
Marketing
The Surprising Role of … Surprise … in Hypocrisy
What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.
Researchers: Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty
November 14, 2023
Marketing
3 Priorities for Today’s Marketing Leaders
A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.
Researchers: Jim Stengel, Jeff Jacobs, Pree Rao and Martha Williams
November 7, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
November 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
November 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
November 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
November 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
November 6, 2023
Leadership
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
November 6, 2023
