Articles in English

Organizations

Take 5: Work Is Changing. What Does the Future Hold?

Remote work, technology, and climate change are all set to transform the labor market. Here’s how.

Researchers: Dimitris Papanikolaou, Bryan Seegmiller, Hyejin Youn, Sergio Rebelo, Jacopo Ponticelli, Hatim Rahman and and coauthors

Data Analytics

4 Leadership Lessons from the NFL’s Chief Data Officer

Here’s how the league is going deep on AI, from addressing player safety to fine-tuning fan marketing.

Researchers: Joel K. Shapiro and Paul Ballew

Strategy

Is Your Team Playing It Too Safe?

Fear of failure can stifle innovation. A new study shows how to incentivize people to tackle those high-risk, high-reward projects.

Researchers: Hector Chade and Jeroen Swinkels

Healthcare

Podcast: American Healthcare—Is This the Best We Can Do?

In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward.

Researchers: Craig Garthwaite, David Dranove and Amanda Starc

Healthcare

Podcast: The Bargain That Fuels Big Pharma

What will we pay for the next groundbreaking drug? In episode 4 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explore the trade-off at the heart of pharmaceutical innovation.

Researchers: Craig Garthwaite, Amanda Starc and Kevin Outterson

Healthcare

Podcast: The Misadventures of Insuring America

In episode 3 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explain how insurance companies became everybody’s favorite villain.

Researchers: Craig Garthwaite, David Dranove and Paul Campbell

Innovation

Innovation Requires an Environment of Creative Risk

If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.

Researchers: David Schonthal

Marketing

Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.

First, stop demanding that they choose healthy foods!

Researchers: Michal Maimaran

Healthcare

Podcast: The Power of the Physician's Pen

We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we learn at what cost.

Researchers: Craig Garthwaite, David Dranove and Paul Campbell

Marketing

Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive

“The effects are probably only likely to get stronger as time persists.”

Researchers: Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf

Operations

There’s a Smarter Way to A/B Test

A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.

Researchers: Vikas Deep, Achal Bassamboo and Sandeep Kumar Juneja

Entrepreneurship

After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.

Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.

Researchers: Kylie Hwang and Damon Phillips

Organizations

How to Spot Political Deepfakes

AI literacy—and a healthy dose of human intuition—can take us pretty far.

Researchers: Matthew Groh

Healthcare

Podcast: The Problem with Megaproviders

In episode 1 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we investigate how hospital systems got so big—and what that means for our health and our pocketbooks.

Researchers: Craig Garthwaite, David Dranove and Lawton R. Burns

Healthcare

Podcast: Introducing Insight Unpacked, Season 2

American Healthcare and Its Web of Misaligned Incentives

Researchers: Craig Garthwaite, David Dranove, Amanda Starc and Paul Campbell

Marketing

3 Ways AI Can Support Your Marketing Team

From providing insight into your customers to amplifying human creativity, generative AI is here to help.

Researchers: Jacob D. Teeny

Podcast: Why Italy’s Economy Offers a Cautionary Tale for the U.S.

Since the 1990s, taxes, debt, and regulations have hamstrung the Italian economy. On this episode of The Insightful Leader: Could America be next?

Researchers: Nicola Persico

Economics

Will America’s Economy Soon Look Like … Italy’s?

Why one Kellogg economist is worried that the U.S. is headed toward a low-growth future.

Researchers: Nicola Persico

Innovation

Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.

“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”

Researchers: Hao Peng, Huilian Sophie Qiu, Henrik Barslund Fosse and Brian Uzzi

Policy

Why Did Early Governments Emerge?

Was it about cooperation—or exploitation? A new study turns to archeology for answers.

Researchers: Robert C. Allen, Mattia C. Bertazzini and Leander Heldring