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How to attract customers - engage with them.
Entrepreneurship

The Business Before Your Business

Plan to aggregate customers from “day zero.”

Data analytics leader sits moving a graph.
Data Analytics

A Leader's Guide to Data Analytics

A working knowledge of data science can help you lead with confidence.

A woman with high pedigree prepares for an interview.
Careers

A Tilted Playing Field

New research finds bias in elite professional services hiring.

Marketing

The Superfluousness of Realtors

Homes sold through Realtors do not garner a price premium over ones sold by owners.

real estate tied up in a bow
Finance & Accounting

What Killed the Economy?

How deal complexity in commercial mortgage-backed securities contributed to the financial crisis.

Finance & Accounting

Let the Buyer Be Aware

A common error naïve homebuyers make helps explain housing boom and bust cycles.

real estate tied up in a bow
Finance & Accounting

Podcast: Steering Clear of Financial Crises

Research into the causes of boom and bust cycles in real estate can guide investors.

The Downside of Downplaying Pension Costs

Current accounting standards hamper accurate reporting of states’ pension obligations and exacerbate fiscal problems.

Like a colorful helium-filled balloon, a creative culture can take corporate firm to new highs and foster growth.

Creative Cultures Fuel Growth

Martin Agency CEO Matt Williams shares nine simple rules for keeping corporate cultures creative.

Identify the biggest threat that prevents you from startup success.
Innovation

What Does Not Kill Your Business Makes It Stronger

New ventures—and established companies—need a “killer experiment” to test their viability.

Finance & Accounting

Always Be Closing

Practical tips for success in real estate development.

Finance & Accounting

Maximize the Returns, Lower the Risk

Using the right tools to grow savings and improve investment outcomes.

Finding answers for your customers is a SWOT startup strategy.
Entrepreneurship

How to Exploit Your Startup’s Constraints

Good entrepreneurs use their lack of resources to their advantage.

Finance & Accounting

Using the Lure of a Lottery to Spur Savings

Now legal in the US, prize-linked savings accounts use the excitement of a jackpot drawing to encourage people to grow savings.

Keeping employees motivated when there's no ladder to climb can be tough.
Leadership

How to Keep Employees Motivated in the Absence of Promotions

Other incentives can keep employees happy in flat organizations.

Leadership

A Board’s Eye View of Reputation Management

When bad news surfaces, what is your plan?

Economics

To Bluff or Not to Bluff

Game theory says it’s pure mathematics. But human psychology matters, too.

Marketing

Offering Points and Prizes Can Draw Customers

We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.

Leadership

See How the Right Diversity of Skills Can Help Your Team

Mix and match NBA lineups with this infographic.

Like in basketball, using data and information around you to call the shots can lead to a big wins.
Strategy

Using Data to Call the Shots

Houston Rockets GM Daryl Morey talks leadership, decision making, and crunching numbers in the NBA.

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