Marketing
Can Your Business Benefit from Neuromarketing?
When a trip inside the brain is worth it.
Researchers: Moran Cerf
November 3, 2014
Leadership
Where the Employees Are the Leaders
Prioritizing employee leadership helps Barry-Wehmiller differentiate in manufacturing
Researchers: Dylan Minor and Martin Lariviere
November 3, 2014
Marketing
It’s Not About You. It’s About Me.
Scarcity can drive us to altruism—when it serves our own interests
Researchers: Caroline Roux, Kelly Goldsmith and Andrea Bonezzi
November 3, 2014
Policy
Keeping in Justice’s Good Graces
A discussion with Aviv Nevo on his tenure at the Department of Justice
Researchers: Aviv Nevo
November 3, 2014
Finance & Accounting
How Malls Die—and How Your Business Could Be Next
When retail-store locations go under, they drag nearby stores down too.
Researchers: Efraim Benmelech, Nittai K. Bergman, Anna Milanez and Vladimir Mukharlyamov
October 6, 2014
Leadership
For Better or for Work
Insights from intimate relationships could soon find their way into the office
Researchers: Eli J. Finkel, Erica B. Slotter, Laura B. Luchies, Gregory M. Walton and James J. Gross
October 6, 2014
October 6, 2014
Networking Is a Dirty Business
Seeking out professional connections leaves people feeling morally, and physically, dirty.
Researchers: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki
October 6, 2014
Marketing
Plastic Problems
When giving credit card users more information can backfire
Researchers: Hal Ersner-Hershfield and Neal J. Roese
October 6, 2014
Too Much Good Press?
A Saudi homeware company’s great reputation might just be hampering its growth.
Researchers: Edward (Ned) Smith
September 2, 2014
Economics
Is Economic Growth a Question of Culture?
A decade of research shows how culture seeps into economic decisions.
Researchers: Paola Sapienza
September 2, 2014
Leadership
When Marketers Step into the C-Suite
Four top executives on building credibility with company leadership
Researchers: Homi B. Patel, Rick Lenny, Matthew Paull and Mary Dillon
September 2, 2014
Strategy
Getting the Growth Strategy Right
In industries ripe for supercompetitors, adopting the right growth strategy is key.
Researchers: Thomas N. Hubbard, Paul D. Leinwand and Cesare Mainardi
September 2, 2014
Leadership
Book Excerpt from Invent, Reinvent, Thrive
Larry Levy reinvented his real estate business as a restaurant business, but his biggest success came when he reinvented again
Researchers: Lloyd Shefsky
August 4, 2014
Leadership
Is Constant Reinvention the Key to Success?
An interview with Lloyd Shefsky about Invent, Reinvent, Thrive.
Researchers: Lloyd Shefsky
August 4, 2014
Economics
Online Brands Show Their Stuff Offline
Building brick-and-mortar showrooms can have big payoffs for online retailers.
Researchers: David Bell, Santiago Gallino and Antonio Moreno-Garcia
August 4, 2014
Leadership
Pump Up the Jams and Feel Powerful
The right background music can affect how you construe information and your willingness to take initiative.
Researchers: Dennis Hsu, Li Huang, Loran Nordgren, Derek D. Rucker and Adam D. Galinsky
August 4, 2014
Policy
The Hidden Benefits of Unemployment Insurance
A pioneering study reveals that the benefits of unemployment insurance include reductions in mortgage defaults and improved access to credit.
Researchers: Joanne W. Hsu, David A. Matsa and Brian Melzer
August 4, 2014
Leadership
Are Bean Counters More Selfish?
Emphasizing a “calculative mindset” encourages people to act more selfishly and less ethically when making decisions.
Researchers: Long Wang, Chen-Bo Zhong and J. Keith Murnighan
July 7, 2014
Strategy
Finding the Right Justifiers
In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties.
Researchers: James C. Anderson, James A. Narus and Marc Wouters
July 7, 2014
