Kellogg Insight
Skip to content
Translations

Articles in English

Deutsch   |   Español   |   中文   |   Português
Healthcare professionals try to diagnose why healthcare spending has slowed.
Healthcare

Why Healthcare Spending Has Slowed

Is the Affordable Care Act getting too much credit?

democracy and economic growth: Kenya's roads
Policy

Does Democracy Curb Corruption?

A clever study investigates the link between where roads are built and who is in power.

Leadership

Podcast: Executives, Put On Your Dancing Shoes

How lessons from the arts can help you become a more effective leader.

people in a city wait for ride share cars
Marketing

"Nobody Asked for Uber"

Tim Calkins on profitable growth, strong brands, and delighting your customers.

Leadership

How Today’s Clergy Are Putting Their Faith in Management Training

Like CEOs, faith leaders face challenges running large organizations in a rapidly changing landscape.

Find the Best Marketing Technique to Tout your Ranking
Marketing

Why No One Boasts About Being in the Top 9

Find the right way to tout your ranking.

The case for entrepreneurship through acquisition
Entrepreneurship

Should You Skip the Startup?

The case for entrepreneurship through acquisition.

There are several ways to motivate employees.
Leadership

5 Ways to Motivate Employees

Beyond raises and reviews: Everyday ways to energize your team.

Policy

Can the Private Sector Solve the U.S. Infrastructure Crisis?

Why it may take public-private partnerships to keep our bridges from crumbling.

sustainable operations and growth go hand in hand
Operations

Going Green Can Be Good for the Bottom Line

Sustainable operations and greater growth can go hand in hand.

Political ads on TV attempt to influence a viewer.
Politics & Elections

To Rally Your Base, Buy Air Time

How political advertising is a zero-sum game.

Spokesthing smiles at man
Marketing

How Much Do You Trust a Talking Raisin?

For some audiences, a “spokesthing” is more persuasive than a spokesperson.

Two arms erase each other in a cycle of dehumanization.
Social Impact

How Hateful Rhetoric Can Create a Vicious Cycle of Dehumanization

The way we feel perceived can have dangerous consequences.

relaunching career onboarding best practices
Leadership

Podcast: Get the Most from Your Newest Team Members

Onboarding advice for organizations big and small.

Dehumanization is demonstrated by a person being erased.
Social Impact

The Danger of Dehumanizing Others

People who think other groups are less evolved are more likely to support retaliation against them.

Data Analytics

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Shareholder Activism

Who Else Is Affected by Activist Investors?

Debtholders are bystanders with a lot on the line.

Two people collaborate online.
Operations

A Gentle Nudge Can Increase Participation in MOOCs

Reminders to collaborate benefit students in massive open online courses.

Our mobile consumer behavior determines how we shop on phones.
Marketing

How We Shop Differently on Our Phones

What’s in your cart? Depends on the device you are using.

People enjoying social responsible wine.
Marketing

You Can Taste the Benevolence

If your customers know you donate to charity, will they like your products more?

© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.