An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
A conversation with CMO Alicia Tillman.
A new study reveals the optimal incentive system, and it’s surprisingly simple.
Is it time to give impatient people their own line?
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Simply being well-connected is not enough.
Large and small teams produce different types of breakthroughs, according to an analysis of 50 million patents, software products, and academic papers.
Millions of blooms. Two continents. One day. And a very busy airport.
Where contract law is lax, investment banks step in to vet companies.
An analysis of eBay coders shows that studying a colleague’s work can pay off. Just be careful whose shoulder you’re looking over.
Rather than cultivating one great idea, bet on as many as you can.
Rather than follow consumer taste, they push it in a new direction.
Here’s what companies can do to minimize antitrust concerns in an uncertain regulatory environment.
The Fed wanted to help struggling homeowners. But new lending rules undermined its efforts.
A former Target executive shares how to move fast within organizations that are slow to evolve.
Tips for turning good intentions into actions.