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Marketing

Good Brand Design Appeals to Consumers on an Unconscious Level

An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.

Organizations

Podcast: Revenge of the Customer Service Rep

Why employees sabotage customers, and what companies can do about it.

Organizations

Worried Your Employees Are Slacking? Rethink How You Pay Them.

A new study reveals the optimal incentive system, and it’s surprisingly simple.

Innovation

How Much Does Innovation Drive Economic Growth?

A study of millions of patents lifts the veil on how new ideas influence productivity.

An artificial hand reaches out to a human hand.
Data Analytics

How to Build Artificial Intelligence That Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

Marketing

How (Not) to Change Someone’s Mind

Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.

Organizations

Want to Revolutionize Your Field? You May Need to Rethink the Size of Your Research Team.

Large and small teams produce different types of breakthroughs, according to an analysis of 50 million patents, software products, and academic papers.

Operations

Podcast: How Do Those Valentine’s Day Roses End Up in Your Bouquet? It’s Complicated.

Millions of blooms. Two continents. One day. And a very busy airport.

Finance & Accounting

How Chinese Businesses Establish Credibility with Foreign Investors

Where contract law is lax, investment banks step in to vet companies.

Operations

What’s the Best Way to Learn a New Skill—by Doing or by Viewing?

An analysis of eBay coders shows that studying a colleague’s work can pay off. Just be careful whose shoulder you’re looking over.

Innovation

Looking to Innovate? Ditch the Startup Mentality and Adopt a Venture Capitalist Mindset

Rather than cultivating one great idea, bet on as many as you can.

Marketing

Should You Ignore What Your Customers Want? The Great Winemakers Do.

Rather than follow consumer taste, they push it in a new direction.

Strategy

Who Gets Blamed When a Group Project Goes Wrong?

Here’s why consequences stick to some team members more than others, according to a new study of retracted academic papers.

Organizations

How to Navigate a Vertical Merger after the AT&T and Time Warner Ruling

Here’s what companies can do to minimize antitrust concerns in an uncertain regulatory environment.

Not Everyone Benefited from Lower Interest Rates During the Great Recession

The Fed wanted to help struggling homeowners. But new lending rules undermined its efforts.

Innovation

Three Steps to Help Innovation Teams Succeed at an Established Company

A former Target executive shares how to move fast within organizations that are slow to evolve.