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A magazine of research and ideas from the
faculty of the Kellogg School of Management
Business Insights

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illustration of hands holding phone with handyman inside holding pliers and adjusting wires.
April 1, 2025

The Hidden Cost of Successful Experiments

As companies innovate, the resulting complexity makes further growth more challenging.

person looking at social media app on phone, with hand hovering over "follow back" button.
April 1, 2025

Why That “Follow-Back” on Social Media Is Not Guaranteed

Regardless of their political ideology, people are less likely to follow back users from certain racial groups.

Illustration of paper delivery boy on bicycle tossing newspaper onto porch
April 1, 2025

How America’s News Diet Went from Local to National

While many view the internet as the death knell of local print journalism, the unraveling started decades earlier—with the rise of television.

twins at car dealer attempting to get car loans.
April 1, 2025

The Ripple Effect of an Uneven Credit Market

From freelancers to independent contractors, people who rely on temporary work are less likely to get loans and achieve life milestones.

illustration of team in strategy meeting with boss holding hands over his mouth.
March 28, 2025

The Case for Muting the Boss

When discussing business strategy, leaders should leave room for new voices, who could spur the next big idea.

A person watches direct-to-consumer TV drug advertising.
March 28, 2025

Build a Successful B2B Business by First Engaging Consumers

Take the backroad to a B2B business model by stimulating demand from the bottom up.

coffee shop employee scanning a customer's card while manager reads email behind him
March 4, 2025

Why Small Firms Take a Pass on Profitable Opportunities

And how they can be encouraged to buy in.

illustration of person in office wearing oversized bowtie to satirize fellow employee, who looks on from around a wall.
March 1, 2025

Does Satire Soften the Blow of Criticism?

Quite the opposite, in fact, even if it comes in the form of humorous memes, videos, or headlines.

group of employees wearing mardi gras masks in office.
March 1, 2025

How to Encourage Authenticity at Work

The right conditions can help people, particularly those from marginalized groups, feel more comfortable with expressing their true selves.

illustration of employee entering office leaving medieval shield in entryway.
March 1, 2025

5 Ways Business Leaders Can Address Implicit Bias

“Inclusive leadership is actually an intrinsic goal that most people have, regardless of their politics.”

analyst sitting at desk watching stock volatility index
March 1, 2025

2 New Indices to Measure Stock Market Volatility

Unlike the VIX, these indices—SPOTVOL and LTV—distinguish between day-to-day volatility and investor fears of a “black swan” event.

Illustration of Lisbon, Portugal apartment building with people of different nationalities in each of its six windows.
February 1, 2025

What Population Trends in Lisbon Tell Us about the Future of Global Cities

What Population Trends in Lisbon Tell Us about the

group of hospital employees scheduling treatment for a patient
February 1, 2025

What Happens to Communication When Part of a Team Is Relocated?

As one cancer center expanded, relocation of some clinicians led to fewer in-person interactions for all.

Advertisement for shampoo showing a hair salon with people in chairs and hair stylists
February 1, 2025

Customers Will Pay More for Products That Feature Diversity in Ads

When an ad features people of different ages, races, genders, or nationalities, consumers believe the brand offers greater variety and is more creative.

Illustration of a large box store descending on a cluster of smaller shops.
February 1, 2025

When Businesses Square Off with “Superstar” Competitors

A corporate behemoth like Apple or Amazon entering a new market is generally bad news for other firms in the space. But not always.

a food drive volunteer gives a box of food to a recipient
February 1, 2025

When Distributing Aid, Consider Whether It Will Be Seen as a Handout or a Helping Hand

In-kind donations are often more welcome than cash, new research finds.

Angel investor flies in with funds for entrepreneur
February 1, 2025

5 Tips for Finding the Right Angels

Not all investors are created equal. Entrepreneurs should look for ones who share their vision.

person and AI figure carry object up stairs in a business office setting.
January 21, 2025

3 Questions to Ask Before Launching a New AI Tool

Like any other new technology, AI should be vetted through a strong product-development cycle.

two teen girls walk past a startup business.
January 16, 2025

For Girls, Early Exposure to Entrepreneurship Can Be a Game-Changer

Being surrounded by entrepreneurs at a critical age can shape girls’ educational and career trajectories.

employees carry a business from a pile of coal to a forest.
January 1, 2025

What Drives Corporate Activism?

When companies take a public stance on contentious social issues, the impetus often comes from within.

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