Marketing
What You Need to Know about the Newest Frontier of Brand Storytelling
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
Policy
Do Police Body Cameras Provide an Impartial Version of Events?
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
Organizations
Bias in Organizations May Not Just Come from the Top
Leaders can face bias from their staff, too. A new study shows that male teachers are more likely to leave schools that are led by women.
Data Analytics
To Improve Customer Experience, Embrace the Outliers in Your Data
Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.
Entrepreneurship
You Just Bought a Small Business. Now It’s Time to Lead.
Four tips for tackling the unique challenges of entrepreneurship through acquisition.
Finance & Accounting
Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s
With employers shifting away from pensions, there’s an urgent need for improved financial literacy.
Strategy
For Companies Worried About a Trade War, the Time to Act Is Now
A lot of companies are “holding tight and hoping it all just goes away.” Don’t be one of them.
Leadership
Podcast: Great Leaders Ask, “What Really Matters?”
Former Fortune 500 CEO Harry Kraemer discusses how knowing and acting on your values can guide you through a crisis.
Organizations
Climate Change Is Transforming the Economy. How Will Your Company Adapt?
“Until organizations learn to internalize the threat, they’re in danger of falling behind.”
Organizations
Take 5: How to Build a Collaborative Workplace
Simple strategies for reaping the benefits of collaboration.
Marketing
Good Brand Design Appeals to Consumers on an Unconscious Level
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
Organizations
Podcast: Revenge of the Customer Service Rep
Why employees sabotage customers, and what companies can do about it.
Marketing
How Tech Giant SAP Built Its Brand with Help from Employee Stories
A conversation with CMO Alicia Tillman.
Organizations
Worried Your Employees Are Slacking? Rethink How You Pay Them.
A new study reveals the optimal incentive system, and it’s surprisingly simple.
Operations
Why First Come, First Served Isn’t Always the Best Approach to Customer Service
Is it time to give impatient people their own line?
Innovation
How Much Does Innovation Drive Economic Growth?
A study of millions of patents lifts the veil on how new ideas influence productivity.
Data Analytics
How to Build Artificial Intelligence That Everyone Can Trust
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Careers
To Land Top Jobs, Women Need Different Types of Networks than Men
Simply being well-connected is not enough.
Marketing
How (Not) to Change Someone’s Mind
Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.
Organizations
Want to Revolutionize Your Field? You May Need to Rethink the Size of Your Research Team.
Large and small teams produce different types of breakthroughs, according to an analysis of 50 million patents, software products, and academic papers.