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December 1, 2023

A Better Way to Measure Customers’ Willingness to Pay

Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”

person with money deciding which box to put it in.
November 22, 2023

Take 5: The Psychology of Charitable Giving

What makes us give? Research reveals the surprising factors that shape our generosity.

man in room surrounded by dog posters and ephemera, petting a cat, being scolded by another person for their hypocrisy.
November 14, 2023

The Surprising Role of … Surprise … in Hypocrisy

What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.

business leader juggling pins
November 7, 2023

3 Priorities for Today’s Marketing Leaders

A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.

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November 3, 2023

Crypto Had a Brutal Year. What Comes Next?

“There’s definitely more caution now, which might not be a bad thing.”

two factories in the heat, with the smaller one melting
November 1, 2023

In a Warming U.S., Smaller Manufacturers Are Feeling the Heat

Smaller firms struggle in the face of temperature shocks, while larger ones are less affected—a trend that is driving industry consolidation.

November 1, 2023

When Your Savings Account Is Also a Lottery Ticket

Prize-linked savings accounts can be more enticing to customers than interest rates—and banks like them, too.

words in hourglass
October 27, 2023

How Have Social Stereotypes Changed over the Last Century?

The words people associate with different social groups have shifted, but the underlying beliefs may be more stubborn.

group of younger employees waits outside older employees' offices
October 18, 2023

Why Younger Workers Just Can’t Get Ahead

In wealthy countries, the wage gap between older and younger workers is growing. A crowded promotion pathway could be to blame.

stock trader skydiving with parachute while making stock trade
October 1, 2023

How Your Personality Shapes Your Portfolio

Extroversion. Openness. Neuroticism. It turns out individual traits have a meaningful impact on our investment decisions.

Banker pulling out 1909 bond ratings book
October 1, 2023

The Enduring Power of Bond Ratings

In 1909, John Moody handed out his first As, Bs and Cs. The market would never be the same.

two political candidates back to back at podiums. one saying Justice the other saying honor.
September 28, 2023

It’s Election Season. Here Comes the Morally Charged Language.

In the U.S., presidential candidates across the political spectrum lean on value-laden rhetoric—but emphasize different values.

Investors bet on a new technology.
September 22, 2023

Could Generative AI Out-Entrepreneur Humans? Maybe, but Here's What Matters More.

3 tips to help you understand what that means for you as a business-builder.

entrepreneurs pitch to venture capitalists for funding
September 6, 2023

Take 5: How to Sell Your Startup from the Start

Advice from our experts on pitching your idea—and yourself.

CEO sweating over a disclosure button
September 5, 2023

The More Investors Know, the More Executives Disclose

CEOs are likelier to volunteer bad news when the public better understands their personal motives for maximizing short-term stock prices.

person climbin ladder with missing rungs toward rich boss surrounded by money bags on platform
September 1, 2023

Knowing Your Boss’s Salary Can Make You Work Harder—or Slack Off

Your level of motivation depends on whether you have a fair shot at getting promoted yourself.

neighborhood of homes including two cryptocurrency homes
September 1, 2023

When Crypto Went Mainstream—and Drove Up Housing Prices

Many Americans have cryptocurrency in their portfolios and treat it much like any other investment.

group of young people in a cafeteria, with two of the people as TikTok screens.
August 16, 2023

Social-Media Algorithms Have Hijacked “Social Learning”

We make sense of the world by observing and mimicking others, but digital platforms throw that process into turmoil. Can anything be done?

autocrat leaning over battle map surrounded by yes-men.
August 10, 2023

How Autocracies Unravel

Over time, leaders grow more repressive and cling to yes-men—a cycle that’s playing out today in Putin’s Russia.

group of employees in bustling office with guard standing next to light bulb in case
August 3, 2023

Want to Find the Next Big Company? IP Offers a Clue.

A company’s early efforts to protect its intellectual property are a good signal that it intends to grow—one of many lessons from a wide-ranging investigation of U.S. IP practices.

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The Insightful Leader

December 12, 2024  ·  11:15 minutes
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