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people walking through a lively urban shopping district
January 2, 2024

Community Revitalization Is Hard to Get Right. Here’s How It Can Succeed.

“The basic amenities people want are pretty universal, but every community has its own priorities and ideals.”

computer screen with scale measuring advertisement effectiveness
January 1, 2024

Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working

Running even a small number of experiments can reveal a lot, a new study finds.

apartment building with national flags displayed
January 1, 2024

How Should Global Cities Manage an Influx of Wealthy Foreign Residents?

In an age of remote work, the trend will only continue. So how can governments take advantage of the benefits while mitigating the harms?

credit card putting pressure on a small business
January 1, 2024

Who Pays for All Those Generous Credit-Card Rewards?

A new study investigates where this “free” money is coming from—and why credit-card companies are so keen to dole it out.

Businessman leaps up steps.
December 21, 2023

Take 5: What Does It Take to Make a Small Business Work?

The challenges are big. So are the opportunities.

Leader using AI for personalized marketing.
December 16, 2023

Not Sure Where to Start with Your AI Strategy? Here Are 3 Steps

Companies across the economy are harnessing AI for a variety of functions in their businesses, with some further along in their strategies than others.

figure under streetlight
December 11, 2023

Investing Over-the-Counter—and Under the Radar

In most markets, buyers and sellers benefit from soliciting many offers. New research shows why the opposite is true for OTC traders.

entrepreneur pitches to venture capitalists
December 1, 2023

Preparing for an Investor Meeting? Here’s How to Position Your Startup

An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.

smaller company offering yoga classes next to a larger company where people work at computers
December 1, 2023

Yoga Classes? On-Site Childcare? Firms Just Outside the Fortune 500 Work Hard to Attract Talent.

To compete with their prestigious peers, these organizations invest more in employees, research shows.

Office furniture shaped into a frowning face
December 1, 2023

How Much Do Job Vacancies Hurt a Company’s Bottom Line?

Quite a bit, a new study shows—and large organizations aren’t immune to the toll on both sales and profits.

woman pushing a shopping cart
December 1, 2023

5 Mindsets That Drive Consumer Behavior

“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.

person shopping, looking at price tags
December 1, 2023

A Better Way to Measure Customers’ Willingness to Pay

Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”

person with money deciding which box to put it in.
November 22, 2023

Take 5: The Psychology of Charitable Giving

What makes us give? Research reveals the surprising factors that shape our generosity.

man in room surrounded by dog posters and ephemera, petting a cat, being scolded by another person for their hypocrisy.
November 14, 2023

The Surprising Role of … Surprise … in Hypocrisy

What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.

business leader juggling pins
November 7, 2023

3 Priorities for Today’s Marketing Leaders

A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.

cryptocurrency tokens on a table
November 3, 2023

Crypto Had a Brutal Year. What Comes Next?

“There’s definitely more caution now, which might not be a bad thing.”

two factories in the heat, with the smaller one melting
November 1, 2023

In a Warming U.S., Smaller Manufacturers Are Feeling the Heat

Smaller firms struggle in the face of temperature shocks, while larger ones are less affected—a trend that is driving industry consolidation.

November 1, 2023

When Your Savings Account Is Also a Lottery Ticket

Prize-linked savings accounts can be more enticing to customers than interest rates—and banks like them, too.

words in hourglass
October 27, 2023

How Have Social Stereotypes Changed over the Last Century?

The words people associate with different social groups have shifted, but the underlying beliefs may be more stubborn.

group of younger employees waits outside older employees' offices
October 18, 2023

Why Younger Workers Just Can’t Get Ahead

In wealthy countries, the wage gap between older and younger workers is growing. A crowded promotion pathway could be to blame.

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