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![computer screen with scale measuring advertisement effectiveness](/imager/clientcontent/369280/Full_0923_digital_ads_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/369280/Full_0923_digital_ads_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/369280/Full_0923_digital_ads_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
January 1, 2024
Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working
Running even a small number of experiments can reveal a lot, a new study finds.
Brett Gordon, Robert Moakler and Florian Zettelmeyer
![credit card putting pressure on a small business](/imager/clientcontent/379826/Full_1223_credit_cards_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/379826/Full_1223_credit_cards_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/379826/Full_1223_credit_cards_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
January 1, 2024
Who Pays for All Those Generous Credit-Card Rewards?
A new study investigates where this “free” money is coming from—and why credit-card companies are so keen to dole it out.
Lulu Wang
![Businessman leaps up steps.](/imager/clientcontent/8125/supercompetitors_mod_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/8125/supercompetitors_mod_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/8125/supercompetitors_mod_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 21, 2023
Take 5: What Does It Take to Make a Small Business Work?
The challenges are big. So are the opportunities.
Gregory Carpenter, Dean Karlan, Jacopo Ponticelli, Anna Tuchman and Nils Wernerfelt
![Leader using AI for personalized marketing.](/imager/clientcontent/232837/digital_marketing_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/232837/digital_marketing_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/232837/digital_marketing_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 16, 2023
Not Sure Where to Start with Your AI Strategy? Here Are 3 Steps
Companies across the economy are harnessing AI for a variety of functions in their businesses, with some further along in their strategies than others.
Brian Uzzi
![figure under streetlight](/imager/clientcontent/381617/Full-1223-Over-the-Counter_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/381617/Full-1223-Over-the-Counter_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/381617/Full-1223-Over-the-Counter_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 11, 2023
Investing Over-the-Counter—and Under the Radar
In most markets, buyers and sellers benefit from soliciting many offers. New research shows why the opposite is true for OTC traders.
Markus Baldauf and Joshua Mollner
![entrepreneur pitches to venture capitalists](/imager/clientcontent/378375/Full_1123_entrepreneurship_financing_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/378375/Full_1123_entrepreneurship_financing_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/378375/Full_1123_entrepreneurship_financing_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 1, 2023
Preparing for an Investor Meeting? Here’s How to Position Your Startup
An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.
Carter Cast
![person shopping, looking at price tags](/imager/clientcontent/378376/FULL_1223_Willingness_to_buy_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/378376/FULL_1223_Willingness_to_buy_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/378376/FULL_1223_Willingness_to_buy_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 1, 2023
A Better Way to Measure Customers’ Willingness to Pay
Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”
Sharlene He, Eric T. Anderson and Derek D. Rucker
![woman pushing a shopping cart](/imager/clientcontent/380117/Full_1223_Consumer_behavior_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/380117/Full_1223_Consumer_behavior_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/380117/Full_1223_Consumer_behavior_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 1, 2023
5 Mindsets That Drive Consumer Behavior
“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.
Angela Y. Lee
![Office furniture shaped into a frowning face](/imager/clientcontent/379825/Full_1223_hiring_practices_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/379825/Full_1223_hiring_practices_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/379825/Full_1223_hiring_practices_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 1, 2023
How Much Do Job Vacancies Hurt a Company’s Bottom Line?
Quite a bit, a new study shows—and large organizations aren’t immune to the toll on both sales and profits.
Thomas Le Barbanchon, Maddalena Ronchi and Julien Sauvagnat
![smaller company offering yoga classes next to a larger company where people work at computers](/imager/clientcontent/378374/Full_1223_status_perks_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/378374/Full_1223_status_perks_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/378374/Full_1223_status_perks_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 1, 2023
Yoga Classes? On-Site Childcare? Firms Just Outside the Fortune 500 Work Hard to Attract Talent.
To compete with their prestigious peers, these organizations invest more in employees, research shows.
Tanya Y. Tian, Brayden King and Edward (Ned) Smith
![person with money deciding which box to put it in.](/imager/clientcontent/289836/Full_1221_charity_decision_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/289836/Full_1221_charity_decision_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/289836/Full_1221_charity_decision_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 22, 2023
Take 5: The Psychology of Charitable Giving
What makes us give? Research reveals the surprising factors that shape our generosity.
Ike Silver, Maryam Kouchaki, Rima Touré-Tillery and and coauthors
![man in room surrounded by dog posters and ephemera, petting a cat, being scolded by another person for their hypocrisy.](/imager/clientcontent/378180/Full_1223_hypocrisy_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/378180/Full_1223_hypocrisy_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/378180/Full_1223_hypocrisy_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 14, 2023
The Surprising Role of … Surprise … in Hypocrisy
What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.
Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty
![business leader juggling pins](/imager/clientcontent/377142/Full_1123_Marketing_Leadership_juggling_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/377142/Full_1123_Marketing_Leadership_juggling_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/377142/Full_1123_Marketing_Leadership_juggling_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 7, 2023
3 Priorities for Today’s Marketing Leaders
A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.
Jim Stengel, Jeff Jacobs, Pree Rao and Martha Williams
![cryptocurrency tokens on a table](/imager/clientcontent/376198/Full_1123_cryptocurrency_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/376198/Full_1123_cryptocurrency_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/376198/Full_1123_cryptocurrency_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 3, 2023
Crypto Had a Brutal Year. What Comes Next?
“There’s definitely more caution now, which might not be a bad thing.”
Sarit Markovich
![](/imager/clientcontent/8089/prize_saving_rev_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/8089/prize_saving_rev_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/8089/prize_saving_rev_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 1, 2023
When Your Savings Account Is Also a Lottery Ticket
Prize-linked savings accounts can be more enticing to customers than interest rates—and banks like them, too.
Paul Gertler, Sean Higgins, Aisling Scott and Enrique Seira
![two factories in the heat, with the smaller one melting](/imager/clientcontent/372476/Full_1023_heat_manufacturing_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/372476/Full_1023_heat_manufacturing_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/372476/Full_1023_heat_manufacturing_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 1, 2023
In a Warming U.S., Smaller Manufacturers Are Feeling the Heat
Smaller firms struggle in the face of temperature shocks, while larger ones are less affected—a trend that is driving industry consolidation.
Jacopo Ponticelli, Qiping Xu and Stefan Zeume
![words in hourglass](/imager/clientcontent/375766/Full_1023_stereotypes_still_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/375766/Full_1023_stereotypes_still_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/375766/Full_1023_stereotypes_still_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
October 27, 2023
How Have Social Stereotypes Changed over the Last Century?
The words people associate with different social groups have shifted, but the underlying beliefs may be more stubborn.
Tessa Charlesworth, Nishanth Sanjeev, Mark L. Hatzenbuehler and Mahzarin R. Banaji
![group of younger employees waits outside older employees' offices](/imager/clientcontent/375097/Full_1023_age_wage_gap2_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/375097/Full_1023_age_wage_gap2_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/375097/Full_1023_age_wage_gap2_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
October 18, 2023
Why Younger Workers Just Can’t Get Ahead
In wealthy countries, the wage gap between older and younger workers is growing. A crowded promotion pathway could be to blame.
Nicola Bianchi and Matteo Paradisi
![Banker pulling out 1909 bond ratings book](/imager/clientcontent/359911/Full_0723_bond_ratings_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/359911/Full_0723_bond_ratings_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/359911/Full_0723_bond_ratings_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
October 1, 2023
The Enduring Power of Bond Ratings
In 1909, John Moody handed out his first As, Bs and Cs. The market would never be the same.
Asaf Bernstein, Carola Frydman and Eric Hilt
![stock trader skydiving with parachute while making stock trade](/imager/clientcontent/371816/Full_1023_personality_traders_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/371816/Full_1023_personality_traders_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/371816/Full_1023_personality_traders_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
October 1, 2023
How Your Personality Shapes Your Portfolio
Extroversion. Openness. Neuroticism. It turns out individual traits have a meaningful impact on our investment decisions.
Zhengyang Jiang, Cameron Peng and Hongjun Yan
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The Insightful Leader
July 22, 2024 · 49:33 minutes
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