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two hands holding smartphone with social media post of person in First St. Food Bank shirt with text "I donated. You should too!"
June 1, 2023

Yes, You Should Hit “Share” when You Make a Charitable Donation

Nobody wants to come across as bragging, but when donors stay mum, charities miss out. New research offers a strategy to embolden givers.

Rockstars await a job interview.
May 26, 2023

Will AI Kill Human Creativity?

What Fake Drake tells us about what’s ahead.

gardener tends a dollar-sign shaped topiary shrub
May 18, 2023

Consider This New Measure of Profitability When Constructing Your Portfolio

Researchers construct an intangibles-adjusted profitability measure that can benefit investors.

An entrepreneur strides toward a business for sale.
May 12, 2023

Entrepreneurship Through Acquisition Is Still Entrepreneurship

ETA is one of the fastest-growing paths to entrepreneurship. Here’s how to think about it.

married couple standing at bank teller's window
May 9, 2023

One Key to a Happy Marriage? A Joint Bank Account.

Merging finances helps newlyweds align their financial goals and avoid scorekeeping.

man standing on hilltop overlooking city
May 5, 2023

3 Traits of Successful Market-Creating Entrepreneurs

Creating a market isn’t for the faint of heart. But a dose of humility can go a long way.

gig worker at computer with three scientists studying them through a window
May 1, 2023

Today’s Gig Workers Are Subject to Endless Experimentation

“It raises the question, do we want to be a society where experimentation is just the norm?”

a climate activist in their university office
May 1, 2023

How Activism-Inspired Roles like “Sustainability Manager” Emerge and Evolve

First, these new positions are held by activists themselves. Over time, this changes.

CEO cheering on team with pom-poms
April 26, 2023

How to Manage a Disengaged Employee—and Get Them Excited about Work Again

Don’t give up on checked-out team members. Try these strategies instead.

an older woman tweets and a flock of birds flies from her phone toward a person reading the tweet
April 10, 2023

Are People on Social Media Actually That Outraged?

One reason we think Twitter is such a polarized place: we’re bad at inferring how angry people are from their posts.

woman choosing avocados in store with signs Now 1-2 days 3-5 days
April 5, 2023

To Better Understand Your Customers, Think Like a “Consumer Anthropologist”

Engaging consumers in their natural habitat helps you glean insights that would never be visible in a spreadsheet.

Chocolate factory workers along an assembly line with photos of past workers on wall
April 1, 2023

We Prefer Authentic Products. But What Conveys “Authenticity”?

Invoking a company’s history can help—and research points to a new way of doing this.

woman shopping for shampoo
April 1, 2023

Why Are Products Marketed to Women Sometimes More Expensive?

A new study upends popular assumptions about the “pink tax.”

A to-do list with easy and hard tasks
April 1, 2023

Take 5: Research-Backed Tips for Scheduling Your Day

Kellogg faculty offer ideas for working smarter and not harder.

People visit a bank
March 16, 2023

What Went Wrong at Silicon Valley Bank?

And how can it be avoided next time? A new analysis sheds light on vulnerabilities within the U.S. banking industry.

CEO stands before large data wall
March 8, 2023

Marketers, Don’t Be Too Hasty to Act on Data

Don’t like the trends you’re seeing? It’s tempting to take immediate action. Instead, consider a hypothesis-driven approach to solving your problems.

child in wheelchair facing padlocked school doors
March 3, 2023

For Students with Disabilities, Discrimination Starts Before They Even Enter School

Public-school principals are less welcoming to prospective families with disabled children—particularly when they’re Black.

person removes mask to show less happy face
March 1, 2023

Leaders, Don’t Be Afraid to Admit Your Flaws

We prefer to work for people who can make themselves vulnerable, a new study finds. But there are limits.

person waiting for rideshare on roads paved with computing code
March 1, 2023

At Their Best, Self-Learning Algorithms Can Be a “Win-Win-Win”

Lyft is using ”reinforcement learning” to match customers to drivers—leading to higher profits for the company, more work for drivers, and happier customers.

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The Insightful Leader

November 3, 2023  ·  10:51 minutes
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