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July 6, 2024
Innovation Requires an Environment of Creative Risk
If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.
David Schonthal
July 3, 2024
Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.
First, stop demanding that they choose healthy foods!
Michal Maimaran
July 1, 2024
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf
July 1, 2024
There’s a Smarter Way to A/B Test
A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.
Vikas Deep, Achal Bassamboo and Sandeep Kumar Juneja
July 1, 2024
After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.
Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.
Kylie Hwang and Damon Phillips
July 1, 2024
How to Spot Political Deepfakes
AI literacy—and a healthy dose of human intuition—can take us pretty far.
Matthew Groh
June 18, 2024
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Jacob D. Teeny
June 11, 2024
Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.
“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”
Hao Peng, Huilian Sophie Qiu, Henrik Barslund Fosse and Brian Uzzi
June 1, 2024
How to Talk About What You Do (without Being Boring)
The key is not to say too much—or too little. Here are some exercises to get you started.
Craig Wortmann
June 1, 2024
Everyone Wants to Ditch the Middleman. Or Do They?
Not always, according to surprising new evidence from an app connecting housekeepers to clients.
Ekaterina Astashkina, Robert L. Bray, Ruslan Momot and Marat Salikhov
June 1, 2024
It’s Painful to Spend Money—Unless It’s a Refund
New research shows why it feels different to spend the money we get back after returning a product.
Ata Jami
June 1, 2024
Can Your Company Do Hybrid Better?
There is no single “best” policy, but it is critical to recognize the benefits of both in-person and remote work.
Benjamin Friedrich
May 14, 2024
Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their Money’s Worth?
Probably not—with a few notable exceptions.
Yufeng Huang and Ilya Morozov
May 1, 2024
Who Takes a Risk on New Technology?
In Hollywood, new directors were more likely than veterans to embrace digital cameras—a finding that showcases how individuals’ career concerns shape tech adoption.
Grant Goehring, Filippo Mezzanotti and S. Abraham Ravid
May 1, 2024
The Gender Pay Gap Remains Stubbornly in Place. Why?
A partial explanation comes from a seemingly separate phenomenon: the plight of younger workers.
Jaime Arellano-Bover, Nicola Bianchi, Salvatore Lattanzio and Matteo Paradisi
May 1, 2024
The Clues to Creditworthiness Hiding in Your Grocery Cart
Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.
Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson
May 1, 2024
Are Your Individual Contributors Feeling Isolated?
A lot of employees could benefit from a structured “lab” setting to inspire meaningful collaboration.
Florian Zettelmeyer
April 22, 2024
How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.
When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.
Galen Bodenhausen and Michalis Mamakos
April 19, 2024
Psychedelic-Assisted Therapy Is Going Mainstream. How Will the Industry Grow Around It?
While significant barriers remain—including regulatory uncertainty and the difficulty of scaling a labor-intensive treatment method—industry leaders see a path forward.
David Schonthal, Michael Cotton, David Esselman and Ryan Reid
April 16, 2024
The Future of Targeted Advertising in a Cookie-less World
Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.
Guy Aridor
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