April 5, 2023

To Better Understand Your Customers, Think Like a “Consumer Anthropologist”

Engaging consumers in their natural habitat helps you glean insights that would never be visible in a spreadsheet.

April 1, 2023

We Prefer Authentic Products. But What Conveys “Authenticity”?

Invoking a company’s history can help—and research points to a new way of doing this.

April 1, 2023

Why Are Products Marketed to Women Sometimes More Expensive?

A new study upends popular assumptions about the “pink tax.”

April 1, 2023

Take 5: Research-Backed Tips for Scheduling Your Day

Kellogg faculty offer ideas for working smarter and not harder.

March 16, 2023

What Went Wrong at Silicon Valley Bank?

And how can it be avoided next time? A new analysis sheds light on vulnerabilities within the U.S. banking industry.

March 8, 2023

Marketers, Don’t Be Too Hasty to Act on Data

Don’t like the trends you’re seeing? It’s tempting to take immediate action. Instead, consider a hypothesis-driven approach to solving your problems.

March 7, 2023

Companies Now Have Many Tools to Monitor Employee Productivity. When Should They Use Them?

March 3, 2023

For Students with Disabilities, Discrimination Starts Before They Even Enter School

Public-school principals are less welcoming to prospective families with disabled children—particularly when they’re Black.

March 1, 2023

Leaders, Don’t Be Afraid to Admit Your Flaws

We prefer to work for people who can make themselves vulnerable, a new study finds. But there are limits.

March 1, 2023

At Their Best, Self-Learning Algorithms Can Be a “Win-Win-Win”

Lyft is using ”reinforcement learning” to match customers to drivers—leading to higher profits for the company, more work for drivers, and happier customers.

February 23, 2023

Take 5: How Fear Influences Our Decisions

Our anxieties about the future can have surprising implications for our health, our family lives, and our careers.

February 23, 2023

A DEI Reading List

Kellogg faculty share insights on how to build and sustain DEI initiatives.

February 6, 2023

If Your Favorite App Disappeared, How Would You Spend That Time?

Knowing whether users migrate to other apps or simply cut back on screen time is critical for understanding competition in the “attention economy.”

February 1, 2023

Understanding the Pandemic’s Lasting Impact on Real Estate

Work-from-home has stuck around. What does this mean for residential and commercial real-estate markets?

February 1, 2023

Got a Niche Product to Sell? Augmented Reality Might Help.

Letting customers “try out” products virtually can give customers the confidence to take the plunge.

January 17, 2023

What Is the Purpose of a Corporation Today?

Has anything changed in the three years since the Business Roundtable declared firms should prioritize more than shareholders?

January 2, 2023

College Campuses Are Becoming More Diverse. But How Much Do Students from Different Backgrounds Actually Interact?

Increasing diversity has been a key goal, “but far less attention is paid to what happens after we get people in the door.”

January 1, 2023

How Much Do Boycotts Affect a Company’s Bottom Line?

There’s often an opposing camp pushing for a “buycott” to support the company. New research shows which group has more sway.

January 1, 2023

Who Does a Better Job with ESG ratings, Global or Local Research Firms?

Sometimes, global raters miss important nuances about a firm’s environmental, social, and governmental activities.

December 22, 2022

What Do American Businesses Need to Understand about China Right Now?

As China’s zero-Covid policy ends, it’s time to take stock of where the world’s second largest economy may be headed.