Kellogg School of Management at Northwestern University

Kellogg Insight Podcast

In-depth podcasts and video interviews with Kellogg School faculty

Marketing

Podcast: Why Are Rankings and Listicles So Popular?

Kent Grayson - Kellogg School

David Rapp - Kellogg School

Rachel Davis Mersey - Kellogg School

From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.

Based on the research and insights of Kent Grayson, David Rapp and Rachel Davis Mersey

Careers

Podcast: How to Avoid Five Common Career Pitfalls

Carter Cast - Kellogg School

Dylan Minor - Kellogg School

Plus, a study shows an upside for companies that hire ex-offenders.

Based on the research and insights of Carter Cast and Dylan Minor

Marketing

Podcast: How to Steer Your Company Through a Twitter Firestorm

Steve Milton - Kellogg School

Timothy Calkins - Kellogg School

Plus, engage your customers by establishing your company’s audio brand.

Based on insights from Timothy Calkins and Steve Milton

Leadership

Podcast: Start the New Year Motivated for Success

Blakeley B. McShane - Kellogg School

Miguel Brendl - Kellogg School

Eli J. Finkel - Kellogg School

Sunil Chopra - Kellogg School

Tips for achieving your personal and business goals.

Based on the research of Blakeley B. McShane, Miguel Brendl, Eli J Finkel and Sunil Chopra

Collaboration

Podcast: Will Machines Ever Truly Understand Us?

Brian Uzzi - Kellogg School

Sandra Waxman - Kellogg School

The relationship between humans and computers is deepening. What does the future hold?

Based on the research and insights of Brian Uzzi, David Ferrucci and Sandra Waxman

Trust

Podcast: You Had Me at “Bleep Blorp”

Adam Waytz - Kellogg School

Rima Toure-Tillery - Kellogg School

Brenna Argall - Kellogg School

Todd Murphey - Kellogg School

How humans and robots are learning to trust each other.

Based on the research and insights of Adam Waytz, Rima Toure-Tillery, Brenna Argall and Todd Murphey

Data Analytics

Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind

Dashun Wang - Kellogg School

Duncan Watts - Kellogg School

From tweets to scientific discoveries, human behavior is surprisingly predictable.

Based on the research of Dashun Wang and Duncan Watts

Data Analytics

Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.

Brett Gordon - Kellogg School

Florian Zettelmeyer - Kellogg School

Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.

Based on the research and insights of Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

Leadership

Podcast: Tips for Managing Conflict at Work

Jeanne M. Brett - Kellogg School

Eli J. Finkel - Kellogg School

From cross-cultural conflict to annoying coworkers, there are ways to deftly diffuse tension on teams.

Based on the research of Jeanne M. Brett and Eli J Finkel

Entrepreneurship

Podcast: What Does It Take to Bring an Ambitious Product to Market?

Kara Palamountain - Kellogg School

David Schonthal - Kellogg School

Jesse Chang - Kellogg School

Tips for entrepreneurs on when to shift the finish line.

Based on insights from Kara Palamountain, David Schonthal and Jesse Chang