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![kid holding up apple while ice cream melts on table in front of them.](/imager/clientcontent/418795/Full_0724_Kids_Food_preferences_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/418795/Full_0724_Kids_Food_preferences_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/418795/Full_0724_Kids_Food_preferences_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
July 3, 2024
Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.
First, stop demanding that they choose healthy foods!
Michal Maimaran
![three people order ice cream that personalized advertisements recommend](/imager/clientcontent/414701/Full_0724_AI_marketing_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/414701/Full_0724_AI_marketing_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/414701/Full_0724_AI_marketing_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
July 1, 2024
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf
![brainstorming meeting with people and AI computers](/imager/clientcontent/409100/Full_0624_AI_collaboration_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/409100/Full_0624_AI_collaboration_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/409100/Full_0624_AI_collaboration_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
June 18, 2024
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Jacob D. Teeny
![](/imager/clientcontent/410475/Full_0624_retail-return_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/410475/Full_0624_retail-return_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/410475/Full_0624_retail-return_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
June 1, 2024
It’s Painful to Spend Money—Unless It’s a Refund
New research shows why it feels different to spend the money we get back after returning a product.
Ata Jami
![Entrepreneur in a romper pitches new idea.](/imager/clientcontent/132368/RomperEntrepreneur_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/132368/RomperEntrepreneur_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/132368/RomperEntrepreneur_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
June 1, 2024
How to Talk About What You Do (without Being Boring)
The key is not to say too much—or too little. Here are some exercises to get you started.
Craig Wortmann
![gamer gaming at a computer](/imager/clientcontent/392445/Full_0324_Influencers_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/392445/Full_0324_Influencers_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/392445/Full_0324_Influencers_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
May 14, 2024
Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their Money’s Worth?
Probably not—with a few notable exceptions.
Yufeng Huang and Ilya Morozov
![Person in grocery store with credit overlays to various items.](/imager/clientcontent/405817/Full_0424_credit-worthiness_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/405817/Full_0424_credit-worthiness_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/405817/Full_0424_credit-worthiness_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
May 1, 2024
The Clues to Creditworthiness Hiding in Your Grocery Cart
Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.
Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson
![A woman maintains close connections and friendships throughout her career thus avoiding regret down the line.](/imager/clientcontent/35532/Roese_friendships_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/35532/Roese_friendships_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/35532/Roese_friendships_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
May 1, 2024
Are Your Individual Contributors Feeling Isolated?
A lot of employees could benefit from a structured “lab” setting to inspire meaningful collaboration.
Florian Zettelmeyer
![illustration of person at desk with voting ballot and stack of books about voting and policy.](/imager/clientcontent/405044/Full_0524_decision_information_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/405044/Full_0524_decision_information_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/405044/Full_0524_decision_information_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
April 22, 2024
How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.
When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.
Galen Bodenhausen and Michalis Mamakos
![person at computer looking at personalized skateboard advertisement](/imager/clientcontent/403157/FULL_0424_online_privacy_Still_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/403157/FULL_0424_online_privacy_Still_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/403157/FULL_0424_online_privacy_Still_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
April 16, 2024
The Future of Targeted Advertising in a Cookie-less World
Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.
Guy Aridor
![group of people reacting to person attempting to persuade them by showing their approval](/imager/clientcontent/395478/FULL_0324_persuasion_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/395478/FULL_0324_persuasion_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/395478/FULL_0324_persuasion_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
March 8, 2024
When Persuading a Group, Beware the Allure of Consensus
We tend to favor strategies that win broad-but-weak support over narrow-but-strong support—and this preference can lead us astray.
Derek D. Rucker, Jesse D'Agostino, Mark Dyer and Zakary L. Tormala
![A customer receives a can of soup via a distribution channel.](/imager/clientcontent/34440/ChannelStrategy_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/34440/ChannelStrategy_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/34440/ChannelStrategy_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
March 7, 2024
How to Grow in a Multichannel World
As e-commerce continues to expand, companies need to adapt their channel strategies to stay relevant. A marketing expert offers guidance for reaching customers.
Jim Lecinski
![computer screen with scale measuring advertisement effectiveness](/imager/clientcontent/369280/Full_0923_digital_ads_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/369280/Full_0923_digital_ads_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/369280/Full_0923_digital_ads_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
January 1, 2024
Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working
Running even a small number of experiments can reveal a lot, a new study finds.
Brett Gordon, Robert Moakler and Florian Zettelmeyer
![person shopping, looking at price tags](/imager/clientcontent/378376/FULL_1223_Willingness_to_buy_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/378376/FULL_1223_Willingness_to_buy_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/378376/FULL_1223_Willingness_to_buy_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 1, 2023
A Better Way to Measure Customers’ Willingness to Pay
Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”
Sharlene He, Eric T. Anderson and Derek D. Rucker
![woman pushing a shopping cart](/imager/clientcontent/380117/Full_1223_Consumer_behavior_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/380117/Full_1223_Consumer_behavior_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/380117/Full_1223_Consumer_behavior_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 1, 2023
5 Mindsets That Drive Consumer Behavior
“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.
Angela Y. Lee
![person with money deciding which box to put it in.](/imager/clientcontent/289836/Full_1221_charity_decision_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/289836/Full_1221_charity_decision_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/289836/Full_1221_charity_decision_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 22, 2023
Take 5: The Psychology of Charitable Giving
What makes us give? Research reveals the surprising factors that shape our generosity.
Ike Silver, Maryam Kouchaki, Rima Touré-Tillery and and coauthors
![man in room surrounded by dog posters and ephemera, petting a cat, being scolded by another person for their hypocrisy.](/imager/clientcontent/378180/Full_1223_hypocrisy_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/378180/Full_1223_hypocrisy_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/378180/Full_1223_hypocrisy_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 14, 2023
The Surprising Role of … Surprise … in Hypocrisy
What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.
Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty
![business leader juggling pins](/imager/clientcontent/377142/Full_1123_Marketing_Leadership_juggling_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/377142/Full_1123_Marketing_Leadership_juggling_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/377142/Full_1123_Marketing_Leadership_juggling_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 7, 2023
3 Priorities for Today’s Marketing Leaders
A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.
Jim Stengel, Jeff Jacobs, Pree Rao and Martha Williams
![small businesses squeezed](/imager/clientcontent/365007/Full_0823_data_privacy_squeeze_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/365007/Full_0823_data_privacy_squeeze_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/365007/Full_0823_data_privacy_squeeze_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
August 1, 2023
As Data Privacy Improves, Small Advertisers Could Get Squeezed
Lauded as a win for consumers, new protections could have unintended consequences. “There’s no privacy ‘free lunch’ here.”
Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler
![person in chair reading electronic tablet while octopus tentacles reach out](/imager/clientcontent/364080/Full_0823_Data_Security_still_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/364080/Full_0823_Data_Security_still_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/364080/Full_0823_Data_Security_still_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
August 1, 2023
How Data Tracking Is Changing—and What That Means for You
Tech companies are phasing out cookies. Will consumers finally see meaningful privacy protections?
Guy Aridor
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The Insightful Leader
July 22, 2024 · 49:33 minutes
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