March 2, 2020
What started as research into consumer psychology led to deeper questions about human nature.
February 3, 2020
Most companies focus on their own sales targets. They should be focusing on their clients’.
December 6, 2019
Kellogg researchers explain the psychology of consumer decision-making.
Analytics and AI are dramatically changing business. Learn how to evolve your strategy with expert perspectives and insight in this complimentary new eBook. Download now.
December 2, 2019
The right techniques can uncover valuable insights in user-generated content.
November 4, 2019
Start defining your brand strategy on day one. Your future self will thank you.
October 8, 2019
New research reveals why sometimes sticking to the facts is your best bet.
October 3, 2019
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
September 10, 2019
Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.
September 5, 2019
Brands are demanding evidence that campaigns are working. Here’s what they should be asking.
September 3, 2019
It’s a surprisingly simple way to thwart our irrational impulses.
August 6, 2019
Research reveals how ads can affect shopping behavior, elections, and even our health.
August 1, 2019
Yes, you read that right: Sometimes being mad helps you focus on what you want.
July 1, 2019
What individuals, regulators, and companies need to consider as we live more of our lives online.
June 4, 2019
Opting for a salad instead of a steak can be hard. Research from Kellogg can help.
June 3, 2019
Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.
May 7, 2019
This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.
May 3, 2019
Here’s a counterintuitive way to make carrots more “yummy.”
May 2, 2019
How certain kinds of visuals can inspire people to be more adventurous.
May 1, 2019
For starters, get out of the office and find your end users.
April 5, 2019
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
The Insightful Leader