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A person watches a movie while exploring their inner villain.
March 2, 2020

When Do We Identify with the Bad Guy?

What started as research into consumer psychology led to deeper questions about human nature.

employee showing B2B customer analytics
February 3, 2020

How B2B Companies Can Up Their Customer Experience Game

Most companies focus on their own sales targets. They should be focusing on their clients’.

A consumer struggles with choice overload.
December 6, 2019

Take 5: How to Be a Savvy Holiday Shopper

Kellogg researchers explain the psychology of consumer decision-making.

marketer mines data
December 2, 2019

How Companies Can Mine Online Reviews for Product-Development Gold

The right techniques can uncover valuable insights in user-generated content.

entrepreneurs develop brand personality and logo
November 4, 2019

Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

A salesperson tries storytelling to market a product.
October 8, 2019

Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.

New research reveals why sometimes sticking to the facts is your best bet.

robot delivers lemonade to thirsty customer
October 3, 2019

It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.

To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.

First impressions of groups matter
September 10, 2019

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Digital advertising scientists study an online shopper.
September 5, 2019

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

Interactive data visualization tools can help people make more rational decisions when facing a large number of options.
September 3, 2019

Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.

It’s a surprisingly simple way to thwart our irrational impulses.

Consumer trust influences a savvy customer's purchasing decisions in the supermarket.
August 6, 2019

Take 5: What You May Not Know about Advertising

Research reveals how ads can affect shopping behavior, elections, and even our health.

Anger helps a consumer make a decision
August 1, 2019

How Anger Can Help Us Make Better Decisions

Yes, you read that right: Sometimes being mad helps you focus on what you want.

Data makes up a woman's profile
July 1, 2019

We’re at a Data Privacy Crossroads. Where Do We Go From Here?

What individuals, regulators, and companies need to consider as we live more of our lives online.

A woman must use self-control in deciding what to eat.
June 4, 2019

Take 5: The Psychology of Healthy Eating

Opting for a salad instead of a steak can be hard. Research from Kellogg can help.

Product packages await their brand names.
June 3, 2019

How to Create a Brand Name That Works

Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.

May 7, 2019

The Dos and Don’ts of Repositioning Your Brand

This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.

A toddler wants carrots instead of crackers.
May 3, 2019

Want Your Kids to Eat More Healthy Food? Offer Them Less.

Here’s a counterintuitive way to make carrots more “yummy.”

One shopper stands in front of an image of a flat meadow, while another shopper looks at an image of a mountain.
May 2, 2019

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Customer Research in all seasons.
May 1, 2019

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Moviegoer looking at ipad in Times Square.
April 5, 2019

What You Need to Know about the Newest Frontier of Brand Storytelling

An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.

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The Insightful Leader

August 11, 2022  ·  22:48 minutes
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