When we think we have too little, we will spend more on self-improvement.
From tweets to scientific discoveries, human behavior is surprisingly predictable.
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
How powerful you feel affects the messages you convey—and the ones you want to hear.
Certain circumstances make customers wary of innovative brands.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
A cutting edge technique pinpoints how our brains react to fear appeals in marketing.
There’s a hidden value to ads during TV shows.
Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.
New research challenges the notion that lower quality product lines dilute your brand.
Green marketers should stick to a single message. But which one?
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
Both consumers and marketers can benefit from knowing when self-control is lowest.
If you are not running a randomized controlled experiment, you probably don’t know.
An episode of censorship in China sheds light on the power of customers talking about brands on social media.
Behind the scenes with three organizations that are successfully engaging customers.
Tim Calkins on profitable growth, strong brands, and delighting your customers.
Find the right way to tout your ranking.
For some audiences, a “spokesthing” is more persuasive than a spokesperson.
Putting too much stock in an arbitrary threshold may lead to bad decisions.