Business Insights
Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy
March 8, 2024
When Persuading a Group, Beware the Allure of Consensus
We tend to favor strategies that win broad-but-weak support over narrow-but-strong support—and this preference can lead us astray.
Derek D. Rucker, Jesse D'Agostino, Mark Dyer and Zakary L. Tormala
March 7, 2024
How to Grow in a Multichannel World
As e-commerce continues to expand, companies need to adapt their channel strategies to stay relevant. A marketing expert offers guidance for reaching customers.
Jim Lecinski
March 5, 2024
Podcast: Need Product Inspiration? Meet Your Customer in the Wild.
On this episode of The Insightful Leader: a consumer anthropologist takes us behind the scenes as she interviews a “pet parent.”
Gina Fong
January 1, 2024
Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working
Running even a small number of experiments can reveal a lot, a new study finds.
Brett Gordon, Robert Moakler and Florian Zettelmeyer
December 1, 2023
5 Mindsets That Drive Consumer Behavior
“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.
Angela Y. Lee
December 1, 2023
A Better Way to Measure Customers’ Willingness to Pay
Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”
Sharlene He, Eric T. Anderson and Derek D. Rucker
November 22, 2023
Take 5: The Psychology of Charitable Giving
What makes us give? Research reveals the surprising factors that shape our generosity.
Ike Silver, Maryam Kouchaki, Rima Touré-Tillery and and coauthors
November 14, 2023
The Surprising Role of … Surprise … in Hypocrisy
What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.
Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty
November 7, 2023
3 Priorities for Today’s Marketing Leaders
A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.
Jim Stengel, Jeff Jacobs, Pree Rao and Martha Williams
September 25, 2023
Podcast: Why Canada Goose Soared and Shinola Sputtered
Luxury is dominated by older brands. So what happens when newer entrants try to break through? In the second of two bonus episodes of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we show what can go right—and wrong.
Gregory Carpenter
September 18, 2023
Podcast: So You Want to Be a Luxury Brand
So opulent! So exclusive! In the first of two bonus episodes of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we explore everything that helps brands like Ferrari and Manolo Blahnik scream luxury.
Gregory Carpenter
August 1, 2023
As Data Privacy Improves, Small Advertisers Could Get Squeezed
Lauded as a win for consumers, new protections could have unintended consequences. “There’s no privacy ‘free lunch’ here.”
Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler
August 1, 2023
How Data Tracking Is Changing—and What That Means for You
Tech companies are phasing out cookies. Will consumers finally see meaningful privacy protections?
Guy Aridor
June 1, 2023
Yes, You Should Hit “Share” when You Make a Charitable Donation
Nobody wants to come across as bragging, but when donors stay mum, charities miss out. New research offers a strategy to embolden givers.
Ike Silver and Deborah A. Small
May 1, 2023
Podcast: How to Tell Compelling Stories with Data Visualizations
We’re back with an episode from the archives. On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.
Steven Franconeri
April 5, 2023
To Better Understand Your Customers, Think Like a “Consumer Anthropologist”
Engaging consumers in their natural habitat helps you glean insights that would never be visible in a spreadsheet.
Gina Fong
April 1, 2023
Why Are Products Marketed to Women Sometimes More Expensive?
A new study upends popular assumptions about the “pink tax.”
Sarah Moshary, Anna Tuchman and Natasha Bhatia
April 1, 2023
We Prefer Authentic Products. But What Conveys “Authenticity”?
Invoking a company’s history can help—and research points to a new way of doing this.
Chelsea Galoni, Brendan Strejcek and Kent Grayson
March 8, 2023
Marketers, Don’t Be Too Hasty to Act on Data
Don’t like the trends you’re seeing? It’s tempting to take immediate action. Instead, consider a hypothesis-driven approach to solving your problems.
Derek D. Rucker and Aparna Labroo
February 23, 2023
Take 5: How Fear Influences Our Decisions
Our anxieties about the future can have surprising implications for our health, our family lives, and our careers.
Chethana Achar, David A. Matsa, Derek D. Rucker, Dimitris Papanikolaou, Cynthia S. Wang, Gregory Carpenter and and coauthors
Insight in your inbox
Receive our newsletters to keep up with the latest research and ideas from faculty at the Kellogg School of Management.
This website uses cookies and similar technologies to analyze and optimize site usage. By continuing to use our websites, you consent to this. For more information, please read our Privacy Statement.
The Insightful Leader
May 8, 2026 · 27:16 minutes
April 26, 2026 · 32:45 minutes
