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Leadership

Take 5: Fine-Tun­ing Your Pow­ers of Persuasion

From under­stand­ing pow­er dynam­ics to telling a mem­o­rable sto­ry, here’s how to sell your ideas.

A storyteller describes a shoe by a fire.
Marketing

How to Empow­er Cus­tomers to Tell Your Company’s Story

Their expe­ri­ence with your prod­uct car­ries more weight than any mar­ket­ing mes­sage you can come up with.”

Marketing

Gov­ern­ment Got You Wor­ried? It May Be Affect­ing Your Shop­ping Habits.

When we yearn for respon­si­ble law­mak­ers we tend to for­go plea­sur­able pur­chas­es in favor of more use­ful products.

Marketing

How Mar­ket­ing Lead­ers Can Thrive Amidst Tec­ton­ic” Shifts in Expectations

Four experts dis­cuss CMOs’ unique oppor­tu­ni­ty to dri­ve growth and col­lab­o­ra­tion across their companies.

Marketing

A New Way to Per­suade Kids to Drink More Water and Less Soda

Get­ting chil­dren to make healthy choic­es is tricky — and the wrong mes­sage can backfire.

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Marketing

Building Strong Brands: The Inside Scoop on Branding in the Real World

Tim Calkins’s blog draws lessons from brand mis­steps and triumphs.

Man shopping for shirt.
Marketing

How Well Do You Understand Digital Advertising?

Test your knowl­edge and see how it com­pares to the experts’.

Being uncomfortably hot makes us less likely to help.
Economics

Take 5: What Science Says about Your Summer Vacation

Kel­logg fac­ul­ty explore the psy­chol­o­gy and eco­nom­ics of com­mon trav­el conundrums.

Marketing

Wondering How Customers Feel about Your Brand?

A new algo­rithm tracks people’s per­cep­tion in real time via Twitter.

Data Analytics

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kel­logg fac­ul­ty offer advice for busi­ness lead­ers to improve their ana­lyt­ics strategies.

Marketing

How a Room's Lighting Shapes Our Decisions

Restau­rants and retail­ers, take note: dim­ming the lights encour­ages con­sumers to indulge.

Social Impact

How the NRA Boycotts Force Companies to Walk a Precarious Tightrope

Two Kel­logg pro­fes­sors dis­cuss the chang­ing land­scape for com­pa­nies try­ing to stay neu­tral in our polar­ized polit­i­cal climate.

Marketing

How to Design a Stellar Customer Experience

The Zap­pos of the world are redefin­ing expec­ta­tions. What­ev­er your indus­try, you need to keep up.

Marketing

Trying to Be Persuasive? Here’s What You Are Likely Doing.

A study of prod­uct reviews shows how our word choic­es change when we’re try­ing to sway others.

Marketing

Podcast: How Music Can Change Our Mood

A Broad­way song­writer and a mar­ket­ing pro­fes­sor dis­cuss the con­nec­tion between our favorite tunes and how they make us feel.

Marketing

How Businesses Can Best Use Content Marketing to Generate Leads

New research on B2B com­pa­nies high­lights an effec­tive way to bridge the gap between sales and marketing.

Marketing

Pod­cast: How Music Can Change Our Mood

A Broad­way song­writer and a mar­ket­ing pro­fes­sor dis­cuss the con­nec­tion between our favorite tunes and how they make us feel.

Marketing

How Busi­ness­es Can Best Use Con­tent Mar­ket­ing to Gen­er­ate Leads

New research on B2B com­pa­nies high­lights an effec­tive way to bridge the gap between sales and marketing.

Data Analytics

How a Good Ana­lyt­ics Strat­e­gy Can Become the Vic­tim of Its Own Success

The best firms pur­pose­ly mess stuff up” to get the data they need to grow.

Marketing

Pod­cast: How Amazon’s Alexa Learns

Plus, an algo­rithm that can iden­ti­fy new social-media hash­tags as they emerge.

Marketing

Take 5: Hol­i­day Shopping

Our fac­ul­ty explain the rea­son­ing behind some com­mon shop­ping scenarios.

Marketing

Why Ban­ning E-cig­a­rette Ads on TV Could Backfire

A new study finds that an increase in e-cig­a­rette ads leads to a decrease in tra­di­tion­al cig­a­rette sales.

Marketing

Wear­ing a Sequined Tuxe­do to Work? Maybe You’re Feel­ing Jealous.

Jeal­ousy can steer us toward atten­tion-grab­bing prod­ucts, even when they are inap­pro­pri­ate for the setting.

Marketing

The Sci­ence Behind Word-of-Mouth Recommendations

In the age of Yelp, two new stud­ies explore why we offer advice and how it spreads.

Marketing

When Are Con­sumers Most Like­ly to Feel Over­whelmed by Their Options?

Research points to four pre­dic­tors of choice overload.”

Marketing

Wit­ness­ing Immoral Behav­ior Makes Us Want to Buy Pop­u­lar Brands

How scan­dals impact seem­ing­ly unre­lat­ed pur­chas­ing decisions.

Marketing

Are You Offer­ing Your Chil­dren Too Many Choices?

Decid­ing between an abun­dance of options leads to less engage­ment with the final choice.

Pod­cast: Why Do So Many Peo­ple Dis­trust the News?

Plus, how to avoid being duped by fake news yourself.

Marketing

What Is a Brand Real­ly Worth?

A glob­al stan­dard can help exec­u­tives under­stand how pow­er­ful an asset they have.

Neurocinematics suggests that by studying moviegoers' collective consciousness, one can predict a movie's box office sales.
Marketing

Mon­i­tor­ing Movie­go­ers’ Brains Can Pre­dict Box Office Success

For a month, researchers put EEG caps on patrons at a sub­ur­ban the­ater. Here is what they found.

Marketing

Pod­cast: Why Are Rank­ings and Lis­ti­cles So Popular?

From Top 10 Beach­es” to Five Ways to Nego­ti­ate a Raise,” the psy­chol­o­gy behind effec­tive lists.

Marketing

A New Way for Com­pa­nies to Mea­sure Con­sumer Engagement

Brands see val­ue in con­nect­ing with cus­tomers through mean­ing­ful expe­ri­ences. Research backs this strategy.

Marketing

To Improve Fundrais­ing, Give Donors a Local Connection

Research offers con­crete strate­gies for appeal­ing to donors who want to make an impact.

Marketing

How to Make Ads That Even Savvy Cus­tomers Trust

Peo­ple are more skep­ti­cal than ever about mar­ket­ing — but that doesn’t mean they dis­trust all of it.

Marketing

The Secret to Ulta Beauty’s Suc­cess: Joy

A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.

Marketing

Pod­cast: How to Steer Your Com­pa­ny Through a Twit­ter Firestorm

Plus, engage your cus­tomers by estab­lish­ing your company’s audio brand.