October 8, 2019
New research reveals why sometimes sticking to the facts is your best bet.
Rebecca J. Krause and Derek D. Rucker
October 3, 2019
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
Mohanbir S. Sawhney
September 10, 2019
Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.
Janina Steinmetz, Rima Touré-Tillery and Ayelet Fishbach
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September 5, 2019
Brands are demanding evidence that campaigns are working. Here’s what they should be asking.
September 3, 2019
It’s a surprisingly simple way to thwart our irrational impulses.
Evanthia Dimara, Gilles Bailly, Anastasia Bezerianos and Steven Franconeri
August 6, 2019
Research reveals how ads can affect shopping behavior, elections, and even our health.
Brett Gordon, Kent Grayson, Jörg L. Spenkuch and Amanda Starc
August 1, 2019
Yes, you read that right: Sometimes being mad helps you focus on what you want.
Uzma Kahn, Alex DePaoli and Michal Maimaran
July 1, 2019
What individuals, regulators, and companies need to consider as we live more of our lives online.
Jennifer Cutler and Samuel Goldberg
June 4, 2019
Opting for a salad instead of a steak can be hard. Research from Kellogg can help.
Alexander Chernev, Rima Touré-Tillery, Michal Maimaran, Yuval Salant, David A. Matsa and Nancy Qian
June 3, 2019
Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.
Paul Earle Jr.
May 7, 2019
This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.
Alice M. Tybout
May 3, 2019
Here’s a counterintuitive way to make carrots more “yummy.”
Michal Maimaran and Yuval Salant
May 2, 2019
How certain kinds of visuals can inspire people to be more adventurous.
May 1, 2019
For starters, get out of the office and find your end users.
Julie Hennessy and Jim Lecinski
April 5, 2019
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
Mohanbir S. Sawhney
April 4, 2019
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
Broderick Turner, Eugene Caruso, Mike Dilich and Neal J. Roese
March 12, 2019
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
Bobby J. Calder
March 6, 2019
A conversation with CMO Alicia Tillman.
Eric Leininger and Alicia Tillman
March 4, 2019
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Florian Zettelmeyer and Inhi Cho Suh
March 1, 2019
Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.
Rhia Catapano, Zakary Tormala and Derek D. Rucker
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