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An interaction is seen through a police dashboard camera and a police body camera.
April 4, 2019

Do Police Body Cameras Provide an Impartial Version of Events?

New research reveals that people assign blame differently after viewing body cam versus dash cam footage.

Post-it notes on a design thinking whiteboard
March 12, 2019

Good Brand Design Appeals to Consumers on an Unconscious Level

An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.

A team of employees paints a mural.
March 6, 2019

How Tech Giant SAP Built Its Brand with Help from Employee Stories

A conversation with CMO Alicia Tillman.

An artificial hand reaches out to a human hand.
March 4, 2019

How to Build Artificial Intelligence that Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

A woman on a street talks through a large megaphone.
March 1, 2019

How (Not) to Change Someone’s Mind

Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.

A wine expert guides a consumer in a shopping cart through a river of wine, to a particular group of bottles.
February 1, 2019

Should You Ignore What Your Customers Want? The Great Winemakers Do.

Rather than follow consumer taste, they push it in a new direction.

Man wearing luxury-brand clothes walks with a cold wind behind him, chilling three people he passes.
January 2, 2019

Why We Can’t All Get Away with Wearing Designer Clothes

In certain professions, luxury goods can send the wrong signal.​

People take a photo to post as user-generated-content.
December 6, 2018

Take 5: How to Build Customer Relationships That Last

Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.

A business leader communicates complex ideas to a circle of employees.
November 7, 2018

Take 5: Fine-Tuning Your Powers of Persuasion

From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.

A storyteller describes a shoe by a fire.
October 30, 2018

How to Empower Customers to Tell Your Company’s Story

Their “experience with your product carries more weight than any marketing message you can come up with.”

A woman faces three mirrors containing different reflections, in which she appears upset, neutral, and loving.
October 4, 2018

Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.

New research examines how self-perception affects moral behavior.

Chief Marketing Officer is central to the organization.
October 1, 2018

How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations

Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.

Kids decide whether to buy water or soda.
September 10, 2018

A New Way to Persuade Kids to Drink More Water and Less Soda

Getting children to make healthy choices is tricky—and the wrong message can backfire.

How to be prepared
September 6, 2018

4 Key Steps to Preparing for a Business Presentation

Don’t let a lack of prep work sabotage your great ideas.

A clerk scans brand trademarks.
August 15, 2018

Building Strong Brands: The Inside Scoop on Branding in the Real World

Tim Calkins’s blog draws lessons from brand missteps and triumphs.

Man shopping for shirt.
July 11, 2018

How Well Do You Understand Digital Advertising?

Test your knowledge and see how it compares to the experts’.

Being uncomfortably hot makes us less likely to help.
July 3, 2018

Take 5: What Science Says about Your Summer Vacation

Kellogg faculty explore the psychology and economics of common travel conundrums.

Social media and decision-making
May 2, 2018

Wondering How Customers Feel about Your Brand?

A new algorithm tracks people’s perception in real time via Twitter.

Data analytics are used to design an office.
April 3, 2018

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

Shareholder activism creates corporate change.
March 20, 2018

How the NRA Boycotts Force Companies to Walk a Precarious Tightrope

Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.

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The Insightful Leader

August 11, 2022  ·  22:48 minutes
August 4, 2022  ·  1:34 minutes