Marketing
Skip to content
woman applies hand sanitizer in store
January 4, 2021

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

angel and devil draw graph
December 3, 2020

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Woman surfs web in room full of plants
December 2, 2020

Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.

Simply having a compelling message isn’t enough.

November 4, 2020

Feeling Down? Simply Daydreaming about Something Fun Won’t Help.

But taking action could lift your spirits.

Man fills grocery cart with Campbell's soup cans
November 2, 2020

How the Specter of Contagious Disease Changes What We Want to Eat

Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.

Why the trip you've been anticipating or dreading always feels faster than the trip back.
September 1, 2020

How Anticipation Warps Our Sense of Time

Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.

Leader using AI for personalized marketing.
July 2, 2020

Is Now the Time to Transition to Personalized Marketing?

Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.

Chief Marketing Officer is central to the organization.
June 11, 2020

How Have Top Marketers Responded to the Pandemic? With Rapid Innovation.

Leaders in industries from healthcare to casual dining are fast-tracking changes to the customer experience. Here are four of their stories.

A child chooses between healthy and unhealthy foods.
June 1, 2020

A New System for Getting Your Kids to Eat Healthier Foods

They tend to prefer variety. Here’s how to use that instinct to get more fruits and veggies on their plates.

April 8, 2020

Four Steps Marketers Can Take to Navigate the Pandemic

Step one: Press pause. Step two: Rethink everything.

woman banks through her smartphone
April 3, 2020

When Building Your Brand, First Find Your Purpose

A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.

A person watches a movie while exploring their inner villain.
March 2, 2020

When Do We Identify with the Bad Guy?

What started as research into consumer psychology led to deeper questions about human nature.

employee showing B2B customer analytics
February 3, 2020

How B2B Companies Can Up Their Customer Experience Game

Most companies focus on their own sales targets. They should be focusing on their clients’.

A consumer struggles with choice overload.
December 6, 2019

Take 5: How to Be a Savvy Holiday Shopper

Kellogg researchers explain the psychology of consumer decision-making.

marketer mines data
December 2, 2019

How Companies Can Mine Online Reviews for Product-Development Gold

The right techniques can uncover valuable insights in user-generated content.

entrepreneurs develop brand personality and logo
November 4, 2019

Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

A salesperson tries storytelling to market a product.
October 8, 2019

Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.

New research reveals why sometimes sticking to the facts is your best bet.

robot delivers lemonade to thirsty customer
October 3, 2019

It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.

To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.

First impressions of groups matter
September 10, 2019

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Digital advertising scientists study an online shopper.
September 5, 2019

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

1 2 3 45 6 7 8
Add Insight to your inbox.
This website uses cookies and similar technologies to analyze and optimize site usage. By continuing to use our websites, you consent to this. For more information, please read our Privacy Statement.

The Insightful Leader

June 20, 2024  ·  1:09 minutes