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Marketing

A 10:30 Cupcake? Don’t Mind If I Do

Both consumers and marketers can benefit from knowing when self-control is lowest.

Data AnalyticsStrategy

Is Your Digital Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

A customer tweets about a company's products.
Marketing

How Important Is User-Generated Content?

An episode of censorship in China sheds light on the power of customers talking about brands on social media.

Marketing

Marketing Goes Off-Script

Behind the scenes with three organizations that are successfully engaging customers.

Marketing

“Nobody Asked for Uber”

Tim Calkins on profitable growth, strong brands, and delighting your customers.

Marketing

Why No One Boasts About Being in the Top 9

Find the right way to tout your ranking.

Marketing

How Much Do You Trust a Talking Raisin?

For some audiences, a “spokesthing” is more persuasive than a spokesperson.

Data AnalyticsStrategy

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Our mobile consumer behavior determines how we shop on phones.
Marketing

How We Shop Differently on Our Phones

What’s in your cart? Depends on the device you are using.

People enjoying social responsible wine.
Marketing

You Can Taste the Benevolence

If your customers know you donate to charity, will they like your products more?

Strategy

To Grow Your Company, Create Products from Services

For service-based businesses, scaling requires a strategy shift.

Marketing

When Retail Prices Cross the Line

Manufacturers should be strategic in enforcing minimum advertised price policies.

Marketing

What Do Customers Pay When Wholesale Prices Change?

Increases and decreases are not passed through the same way.

What Chinese Consumers Want

Western Companies doing business in China need to ask the right questions.

Companies, Choose Your Name Wisely

The right name can signal that you are a safe bet.

Marketing

Philip Kotler on Marketing’s Higher Purpose

How social marketing can be a force for good.

Data AnalyticsStrategy

Making Data Work Harder for You

A strategic approach to data analytics starts with asking the right questions.

Data AnalyticsStrategy

Making Data Work Harder for You— Podcast Transcript

A strategic approach to data analytics starts with asking the right questions.

Nascar marketing's new digital platform has renewed and expanded its fan base.
Marketing

NASCAR Overhauls the Fan Experience

How the car-racing giant overcame flagging engagement.

We Trust Reputation. Should We?

The power of reputation might expose us to greater risk.