Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy
August 1, 2019
How Anger Can Help Us Make Better Decisions
Yes, you read that right: Sometimes being mad helps you focus on what you want.
Uzma Kahn, Alex DePaoli and Michal Maimaran
July 1, 2019
We’re at a Data Privacy Crossroads. Where Do We Go From Here?
What individuals, regulators, and companies need to consider as we live more of our lives online.
Jennifer Cutler and Samuel Goldberg
June 4, 2019
Take 5: The Psychology of Healthy Eating
Opting for a salad instead of a steak can be hard. Research from Kellogg can help.
Alexander Chernev, Rima Touré-Tillery, Michal Maimaran, Yuval Salant, David A. Matsa and Nancy Qian
Ebooks The Marketing Leader’s Guide to Analytics and Artificial Intelligence
Analytics and AI are dramatically changing business. Learn how to evolve your strategy with expert perspectives and insight in this complimentary new eBook. Download now.
June 3, 2019
How to Create a Brand Name That Works
Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.
Paul Earle Jr.
May 7, 2019
The Dos and Don’ts of Repositioning Your Brand
This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.
Alice M. Tybout
May 3, 2019
Want Your Kids to Eat More Healthy Food? Offer Them Less.
Here’s a counterintuitive way to make carrots more “yummy.”
Michal Maimaran and Yuval Salant
May 2, 2019
A Surprisingly Simple Way to Encourage Customers to Take a Risk
How certain kinds of visuals can inspire people to be more adventurous.
May 1, 2019
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users.
Julie Hennessy and Jim Lecinski
April 5, 2019
What You Need to Know about the Newest Frontier of Brand Storytelling
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
Mohanbir S. Sawhney
April 4, 2019
Do Police Body Cameras Provide an Impartial Version of Events?
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
Broderick Turner, Eugene Caruso, Mike Dilich and Neal J. Roese
March 12, 2019
Good Brand Design Appeals to Consumers on an Unconscious Level
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
Bobby J. Calder
March 6, 2019
How Tech Giant SAP Built Its Brand with Help from Employee Stories
A conversation with CMO Alicia Tillman.
Eric Leininger and Alicia Tillman
March 4, 2019
How to Build Artificial Intelligence that Everyone Can Trust
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Florian Zettelmeyer and Inhi Cho Suh
March 1, 2019
How (Not) to Change Someone’s Mind
Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.
Rhia Catapano, Zakary Tormala and Derek D. Rucker
February 1, 2019
Should You Ignore What Your Customers Want? The Great Winemakers Do.
Rather than follow consumer taste, they push it in a new direction.
Ashlee Humphreys and Gregory Carpenter
January 2, 2019
Why We Can’t All Get Away with Wearing Designer Clothes
In certain professions, luxury goods can send the wrong signal.
Christopher Cannon and Derek D. Rucker
December 6, 2018
Take 5: How to Build Customer Relationships That Last
Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.
Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger
November 7, 2018
Take 5: Fine-Tuning Your Powers of Persuasion
From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.
Loran Nordgren, Derek D. Rucker, Mitchell A. Petersen and Kent Grayson
October 30, 2018
How to Empower Customers to Tell Your Company’s Story
Their “experience with your product carries more weight than any marketing message you can come up with.”
October 4, 2018
Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.
New research examines how self-perception affects moral behavior.
Rima Touré-Tillery and Alysson E. Light
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