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Anger helps a consumer make a decision
August 1, 2019

How Anger Can Help Us Make Better Decisions

Yes, you read that right: Sometimes being mad helps you focus on what you want.

Data makes up a woman's profile
July 1, 2019

We’re at a Data Privacy Crossroads. Where Do We Go From Here?

What individuals, regulators, and companies need to consider as we live more of our lives online.

A woman must use self-control in deciding what to eat.
June 4, 2019

Take 5: The Psychology of Healthy Eating

Opting for a salad instead of a steak can be hard. Research from Kellogg can help.

Ebooks The Marketing Leader’s Guide to Analytics and Artificial Intelligence

Analytics and AI are dramatically changing business. Learn how to evolve your strategy with expert perspectives and insight in this complimentary new eBook. Download now.

Product packages await their brand names.
June 3, 2019

How to Create a Brand Name That Works

Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.

May 7, 2019

The Dos and Don’ts of Repositioning Your Brand

This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.

A toddler wants carrots instead of crackers.
May 3, 2019

Want Your Kids to Eat More Healthy Food? Offer Them Less.

Here’s a counterintuitive way to make carrots more “yummy.”

One shopper stands in front of an image of a flat meadow, while another shopper looks at an image of a mountain.
May 2, 2019

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Customer Research in all seasons.
May 1, 2019

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Moviegoer looking at ipad in Times Square.
April 5, 2019

What You Need to Know about the Newest Frontier of Brand Storytelling

An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.

An interaction is seen through a police dashboard camera and a police body camera.
April 4, 2019

Do Police Body Cameras Provide an Impartial Version of Events?

New research reveals that people assign blame differently after viewing body cam versus dash cam footage.

Post-it notes on a design thinking whiteboard
March 12, 2019

Good Brand Design Appeals to Consumers on an Unconscious Level

An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.

A team of employees paints a mural.
March 6, 2019

How Tech Giant SAP Built Its Brand with Help from Employee Stories

A conversation with CMO Alicia Tillman.

An artificial hand reaches out to a human hand.
March 4, 2019

How to Build Artificial Intelligence that Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

A woman on a street talks through a large megaphone.
March 1, 2019

How (Not) to Change Someone’s Mind

Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.

A wine expert guides a consumer in a shopping cart through a river of wine, to a particular group of bottles.
February 1, 2019

Should You Ignore What Your Customers Want? The Great Winemakers Do.

Rather than follow consumer taste, they push it in a new direction.

Man wearing luxury-brand clothes walks with a cold wind behind him, chilling three people he passes.
January 2, 2019

Why We Can’t All Get Away with Wearing Designer Clothes

In certain professions, luxury goods can send the wrong signal.​

People take a photo to post as user-generated-content.
December 6, 2018

Take 5: How to Build Customer Relationships That Last

Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.

A business leader communicates complex ideas to a circle of employees.
November 7, 2018

Take 5: Fine-Tuning Your Powers of Persuasion

From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.

A storyteller describes a shoe by a fire.
October 30, 2018

How to Empower Customers to Tell Your Company’s Story

Their “experience with your product carries more weight than any marketing message you can come up with.”

A woman faces three mirrors containing different reflections, in which she appears upset, neutral, and loving.
October 4, 2018

Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.

New research examines how self-perception affects moral behavior.

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