Marketing
October 1, 2025
In the Legalized Drug Industry, Stereotypes May Drive Sales
Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.
Chethana Achar, Nidhi Agrawal and Keyaira Lock
September 2, 2025
When a Rebrand Meets Backlash
Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.
Timothy Calkins
September 1, 2025
Customers Are Taking a Shine to Eco-friendly Products
Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.
Alexander Chernev, Sean Blair, Ulf Bockenholt and Himanshu Mishra
August 22, 2025
Take 5: AI’s Past, Present, and Future
Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.
Sergio Rebelo, Dashun Wang, Matthew Groh, Hatim Rahman, Jacob D. Teeny and and coauthors
August 18, 2025
Are Your Ads Truly Paying Off?
Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.
Eric T. Anderson and Brett Gordon
July 1, 2025
Knock Knock. Who’s There? Generative AI.
Learning that a joke, a story, or art came from AI boosts our confidence in our creativity.
Taly Reich and Jacob D. Teeny
June 1, 2025
No Credit History? No Problem.
A new type of score looks at people’s shopping behaviors and utility payments to determine their eligibility for loans and credit cards.
Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson
May 1, 2025
Meet Mr. Treadmill, Your Workout Buddy
Need some extra motivation to reach your fitness goals? Anthropomorphizing objects can help, new research shows.
Lili Wang and Rima Touré-Tillery
March 1, 2025
Does Satire Soften the Blow of Criticism?
Quite the opposite, in fact, even if it comes in the form of humorous memes, videos, or headlines.
Hooria Jazaieri and Derek D. Rucker
February 1, 2025
Customers Will Pay More for Products That Feature Diversity in Ads
When an ad features people of different ages, races, genders, or nationalities, consumers believe the brand offers greater variety and is more creative.
Uzma Khan, Saetbyeol Kim, Suwon Choi and Aparna Labroo
January 1, 2025
How a Weak Sense of Self Encourages Bad Behavior
“When people don’t know who they are, they think their moral actions don’t really reflect who they are.”
Jane Jiaqian Wang and Rima Touré-Tillery
November 1, 2024
It Literally Pays to Love Your Work
When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more.
Anna Paley, Robert W. Smith, Jacob D. Teeny and Daniel M. Zane
October 14, 2024
Podcast: Third-Party Cookies Are Crumbling. What’s a Marketer to Do?
New rules are making it harder to track customers’ online behaviors. On this episode of The Insightful Leader, we look at what this means for companies large and small.
Guy Aridor and Kelly Cutler
September 1, 2024
How the Right Price Promotion Can Nudge Kids to Choose Healthier Foods
“It shows that kids are sensitive to prices.”
Szu-chi Huang, Michal Maimaran and Daniella Kupor
August 27, 2024
How a Growing South Asian Diaspora Is Changing Retail
From Whole Foods to Patel Brothers, U.S. retailers are adapting to the group’s unique spending power.
Srinivas K. Reddy and Birju Shah
August 8, 2024
A Troubling Trend in Nonprofit Branding
When nonprofit organizations rebrand themselves, inspiration may not be the answer.
Timothy Calkins
August 1, 2024
Beware the “Bad-Influencer Effect”
Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.
Jessica Gamlin and Rima Touré-Tillery
July 3, 2024
Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.
First, stop demanding that they choose healthy foods!
Michal Maimaran
July 1, 2024
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf
June 18, 2024
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Jacob D. Teeny
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September 21, 2026 · 32:21 minutes
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