The right techniques can uncover valuable insights in user-generated content.
Start defining your brand strategy on day one. Your future self will thank you.
New research reveals why sometimes sticking to the facts is your best bet.
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
It’s a surprisingly simple way to thwart our irrational impulses.
Research reveals how ads can affect shopping behavior, elections, and even our health.
What individuals, regulators, and companies need to consider as we live more of our lives online.
Here’s a counterintuitive way to make carrots more “yummy.”
How certain kinds of visuals can inspire people to be more adventurous.
For starters, get out of the office and find your end users.
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
A conversation with CMO Alicia Tillman.