Plus, how to avoid being duped by fake news yourself.
For a month, researchers put EEG caps on patrons at a suburban theater. Here is what they found.
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
Research offers concrete strategies for appealing to donors who want to make an impact.
Plus, engage your customers by establishing your company’s audio brand.
Don’t neglect distribution-channel strategy: “disaster lurks around the corner if you don’t pay attention.”
There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.
Soliciting user-generated content can be a powerful way to engage customers.
Why giving customers credit for altruistic purchases can backfire.
When we think we have too little, we will spend more on self-improvement.
From tweets to scientific discoveries, human behavior is surprisingly predictable.
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
How powerful you feel affects the messages you convey—and the ones you want to hear.