Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
A study of product reviews shows how our word choices change when we’re trying to sway others.
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
The best firms “purposely mess stuff up” to get the data they need to grow.
Research points to four predictors of “choice overload.”
Plus, how to avoid being duped by fake news yourself.
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
Research offers concrete strategies for appealing to donors who want to make an impact.