Plus, engage your customers by establishing your company’s audio brand.
Don’t neglect distribution-channel strategy: “disaster lurks around the corner if you don’t pay attention.”
There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.
Soliciting user-generated content can be a powerful way to engage customers.
Why giving customers credit for altruistic purchases can backfire.
When we think we have too little, we will spend more on self-improvement.
From tweets to scientific discoveries, human behavior is surprisingly predictable.
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
How powerful you feel affects the messages you convey—and the ones you want to hear.
Certain circumstances make customers wary of innovative brands.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.