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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them
a woman stands with her eyes closed in a forest clearing
September 7, 2021

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Man at desktop computer with virtual hand reaching out to greet him
September 3, 2021

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

four people wine tasting one takes notes
September 1, 2021

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

customer at cannabis dispensary looks at product selection
August 4, 2021

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

Woman shoots arrow
July 16, 2021

3 Mistakes Brands Make When Targeting Customers

How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.

man in store aisle compares eco-friendly product with conventional product.
July 1, 2021

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

researchers watch woman shopping
May 3, 2021

When It Comes to Investing in Product Innovation, Large CPG Companies Could Learn a Lot from Their Smaller Competitors

New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements.

family ignores TV ads
March 1, 2021

TV Advertising Is Usually Not Worth It

Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.

Repairmen remove film projector install digital projector
February 24, 2021

How Has Digital Film Changed the Moviegoing Experience?

In a world where movie theaters went digital … consumers got more options.

Person skydives from prop plane
February 4, 2021

When Do People Take Huge Risks?

As a species, we’re cautious … except when the stakes are life-altering.

Waiter brings package to homebound customer
January 20, 2021

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

consumer behavior researchers observe shopper
January 11, 2021

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

person in new sneakers plants tree
January 4, 2021

A Surprising Benefit of Feeling Ownership over Your Possessions

Owning things can boost our self-esteem. And that, in turn, can make us want to help others.

woman applies hand sanitizer in store
January 4, 2021

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

angel and devil draw graph
December 3, 2020

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Woman surfs web in room full of plants
December 2, 2020

Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.

Simply having a compelling message isn’t enough.

November 4, 2020

Feeling Down? Simply Daydreaming about Something Fun Won’t Help.

But taking action could lift your spirits.

Man fills grocery cart with Campbell's soup cans
November 2, 2020

How the Specter of Contagious Disease Changes What We Want to Eat

Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.

Why the trip you've been anticipating or dreading always feels faster than the trip back.
September 1, 2020

How Anticipation Warps Our Sense of Time

Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.

Leader using AI for personalized marketing.
July 2, 2020

Is Now the Time to Transition to Personalized Marketing?

Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.

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The Insightful Leader

December 5, 2022  ·  12:16 minutes
November 18, 2022  ·  19:39 minutes
September 12, 2022  ·  26:44 minutes