July 1, 2021
New research pushes back on the idea that consumers reflexively distrust the performance of these products.
May 3, 2021
When It Comes to Investing in Product Innovation, Large CPG Companies Could Learn a Lot from Their Smaller Competitors
New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements.
March 1, 2021
Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.
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February 24, 2021
In a world where movie theaters went digital … consumers got more options.
February 4, 2021
As a species, we’re cautious … except when the stakes are life-altering.
January 20, 2021
Here’s how companies can continue to adapt.
January 11, 2021
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
January 4, 2021
Owning things can boost our self-esteem. And that, in turn, can make us want to help others.
January 4, 2021
The answer depends on whether people are thinking about protecting themselves or their community.
December 3, 2020
Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.
December 2, 2020
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
November 4, 2020
But taking action could lift your spirits.
November 2, 2020
Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.
September 1, 2020
Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.
July 2, 2020
Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.
June 11, 2020
Leaders in industries from healthcare to casual dining are fast-tracking changes to the customer experience. Here are four of their stories.
June 1, 2020
They tend to prefer variety. Here’s how to use that instinct to get more fruits and veggies on their plates.
April 8, 2020
Step one: Press pause. Step two: Rethink everything.
April 3, 2020
A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.
March 2, 2020
What started as research into consumer psychology led to deeper questions about human nature.
The Insightful Leader