An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
A conversation with CMO Alicia Tillman.
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Rather than follow consumer taste, they push it in a new direction.
In certain professions, luxury goods can send the wrong signal.
Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.
Their “experience with your product carries more weight than any marketing message you can come up with.”
Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.
New research examines how self-perception affects moral behavior.
Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.
Getting children to make healthy choices is tricky—and the wrong message can backfire.
Don’t let a lack of prep work sabotage your great ideas.
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
Kellogg faculty explore the psychology and economics of common travel conundrums.
Kellogg faculty offer advice for business leaders to improve their analytics strategies.