It’s a surprisingly simple way to thwart our irrational impulses.
Research reveals how ads can affect shopping behavior, elections, and even our health.
What individuals, regulators, and companies need to consider as we live more of our lives online.
Here’s a counterintuitive way to make carrots more “yummy.”
How certain kinds of visuals can inspire people to be more adventurous.
For starters, get out of the office and find your end users.
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
A conversation with CMO Alicia Tillman.
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Rather than follow consumer taste, they push it in a new direction.
In certain professions, luxury goods can send the wrong signal.
Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.