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man in store aisle compares eco-friendly product with conventional product.
July 1, 2021

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

researchers watch woman shopping
May 3, 2021

When It Comes to Investing in Product Innovation, Large CPG Companies Could Learn a Lot from Their Smaller Competitors

New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements.

family ignores TV ads
March 1, 2021

TV Advertising Is Usually Not Worth It

Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.

Repairmen remove film projector install digital projector
February 24, 2021

How Has Digital Film Changed the Moviegoing Experience?

In a world where movie theaters went digital … consumers got more options.

Person skydives from prop plane
February 4, 2021

When Do People Take Huge Risks?

As a species, we’re cautious … except when the stakes are life-altering.

Waiter brings package to homebound customer
January 20, 2021

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

consumer behavior researchers observe shopper
January 11, 2021

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

person in new sneakers plants tree
January 4, 2021

A Surprising Benefit of Feeling Ownership over Your Possessions

Owning things can boost our self-esteem. And that, in turn, can make us want to help others.

woman applies hand sanitizer in store
January 4, 2021

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

angel and devil draw graph
December 3, 2020

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Woman surfs web in room full of plants
December 2, 2020

Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.

Simply having a compelling message isn’t enough.

November 4, 2020

Feeling Down? Simply Daydreaming about Something Fun Won’t Help.

But taking action could lift your spirits.

Man fills grocery cart with Campbell's soup cans
November 2, 2020

How the Specter of Contagious Disease Changes What We Want to Eat

Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.

Why the trip you've been anticipating or dreading always feels faster than the trip back.
September 1, 2020

How Anticipation Warps Our Sense of Time

Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.

Leader using AI for personalized marketing.
July 2, 2020

Is Now the Time to Transition to Personalized Marketing?

Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.

Chief Marketing Officer is central to the organization.
June 11, 2020

How Have Top Marketers Responded to the Pandemic? With Rapid Innovation.

Leaders in industries from healthcare to casual dining are fast-tracking changes to the customer experience. Here are four of their stories.

A child chooses between healthy and unhealthy foods.
June 1, 2020

A New System for Getting Your Kids to Eat Healthier Foods

They tend to prefer variety. Here’s how to use that instinct to get more fruits and veggies on their plates.

April 8, 2020

Four Steps Marketers Can Take to Navigate the Pandemic

Step one: Press pause. Step two: Rethink everything.

woman banks through her smartphone
April 3, 2020

When Building Your Brand, First Find Your Purpose

A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.

A person watches a movie while exploring their inner villain.
March 2, 2020

When Do We Identify with the Bad Guy?

What started as research into consumer psychology led to deeper questions about human nature.

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