Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
A study of product reviews shows how our word choices change when we’re trying to sway others.
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
The best firms “purposely mess stuff up” to get the data they need to grow.
Jealousy can steer us toward attention-grabbing products, even when they are inappropriate for the setting.
Research points to four predictors of “choice overload.”
How scandals impact seemingly unrelated purchasing decisions.
Plus, how to avoid being duped by fake news yourself.
For a month, researchers put EEG caps on patrons at a suburban theater. Here is what they found.
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
Research offers concrete strategies for appealing to donors who want to make an impact.