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Data Analytics

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

Marketing

Podcast: How Amazon’s Alexa Learns

Plus, an algorithm that can identify new social-media hashtags as they emerge.

Marketing

Take 5: Holiday Shopping

Our faculty explain the reasoning behind some common shopping scenarios.

Marketing

Why Banning E-cigarette Ads on TV Could Backfire

A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.

Marketing

Wearing a Sequined Tuxedo to Work? Maybe You’re Feeling Jealous.

Jealousy can steer us toward attention-grabbing products, even when they are inappropriate for the setting.

Marketing

The Science Behind Word-of-Mouth Recommendations

In the age of Yelp, two new studies explore why we offer advice and how it spreads.

Marketing

When Are Consumers Most Likely to Feel Overwhelmed by Their Options?

Research points to four predictors of “choice overload.”

Marketing

Witnessing Immoral Behavior Makes Us Want to Buy Popular Brands

How scandals impact seemingly unrelated purchasing decisions.

Marketing

Are You Offering Your Children Too Many Choices?

Deciding between an abundance of options leads to less engagement with the final choice.

Podcast: Why Do So Many People Distrust the News?

Plus, how to avoid being duped by fake news yourself.

Marketing

What Is a Brand Really Worth?

A global standard can help executives understand how powerful an asset they have.

Neurocinematics suggests that by studying moviegoers' collective consciousness, one can predict a movie's box office sales.
Marketing

Monitoring Moviegoers’ Brains Can Predict Box Office Success

For a month, researchers put EEG caps on patrons at a suburban theater. Here is what they found.

Marketing

Podcast: Why Are Rankings and Listicles So Popular?

From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.

Marketing

A New Way for Companies to Measure Consumer Engagement

Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.

Marketing

To Improve Fundraising, Give Donors a Local Connection

Research offers concrete strategies for appealing to donors who want to make an impact.

Marketing

How to Make Ads That Even Savvy Customers Trust

People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.

Marketing

The Secret to Ulta Beauty’s Success: Joy

A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.

Marketing

Podcast: How to Steer Your Company Through a Twitter Firestorm

Plus, engage your customers by establishing your company’s audio brand.

Policy

Why Are We So Quick to Excuse Drunken Behavior?

From criminal sentencing to corporate indiscretions, we hold people less accountable when alcohol is involved.

Marketing

How to Ensure Your Great New Product Reaches the Right Customers

Don’t neglect distribution-channel strategy: “disaster lurks around the corner if you don’t pay attention.”