April 4, 2019
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
Broderick Turner, Eugene Caruso, Mike Dilich and Neal J. Roese
March 12, 2019
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
Bobby J. Calder
March 6, 2019
A conversation with CMO Alicia Tillman.
Eric Leininger and Alicia Tillman
Ebooks The Marketing Leader’s Guide to Analytics and Artificial Intelligence
Analytics and AI are dramatically changing business. Learn how to evolve your strategy with expert perspectives and insight in this complimentary new eBook. Download now.
March 4, 2019
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Florian Zettelmeyer and Inhi Cho Suh
March 1, 2019
Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.
Rhia Catapano, Zakary Tormala and Derek D. Rucker
February 1, 2019
Rather than follow consumer taste, they push it in a new direction.
Ashlee Humphreys and Gregory Carpenter
January 2, 2019
In certain professions, luxury goods can send the wrong signal.
Christopher Cannon and Derek D. Rucker
December 6, 2018
Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.
Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger
November 7, 2018
From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.
Loran Nordgren, Derek D. Rucker, Mitchell A. Petersen and Kent Grayson
October 30, 2018
Their “experience with your product carries more weight than any marketing message you can come up with.”
October 4, 2018
Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.
New research examines how self-perception affects moral behavior.
Rima Touré-Tillery and Alysson E. Light
October 1, 2018
Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.
Gregory Carpenter, Eric Leininger, Diane Brink and Jim Stengel
September 10, 2018
Getting children to make healthy choices is tricky—and the wrong message can backfire.
Szu-chi Huang, Daniella Kupor, Michal Maimaran and Andrea Weihrauch
September 6, 2018
Don’t let a lack of prep work sabotage your great ideas.
August 15, 2018
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
July 11, 2018
Test your knowledge and see how it compares to the experts’.
Brett Gordon and Garrett Johnson
July 3, 2018
Kellogg faculty explore the psychology and economics of common travel conundrums.
Achal Bassamboo, Kent Grayson, Thomas N. Hubbard, Maryam Kouchaki, Martin Lariviere and Derek D. Rucker
May 2, 2018
A new algorithm tracks people’s perception in real time via Twitter.
Aron Culotta and Jennifer Cutler
April 3, 2018
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri
March 20, 2018
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
Brayden King and Timothy Calkins
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