Marketing
Skip to content
A waiter serves a gallon of milk.
March 5, 2018

How to Design a Stellar Customer Experience

The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.

Reason vs. emotion in language
March 1, 2018

Trying to Be Persuasive? Here’s What You Are Likely Doing.

A study of product reviews shows how our word choices change when we’re trying to sway others.

The power of B2B digital content marketing.
February 2, 2018

How Businesses Can Best Use Content Marketing to Generate Leads

New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.

Two data analysts sort marbles.
January 5, 2018

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

People crowd escalators.
December 5, 2017

Take 5: Holiday Shopping

Our faculty explain the reasoning behind some common shopping scenarios.

People pass an e-cigarette billboard
December 4, 2017

Why Banning E-cigarette Ads on TV Could Backfire

A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.

word-of-mouth marketing can be a powerful tool
November 2, 2017

The Science Behind Word-of-Mouth Recommendations

In the age of Yelp, two new studies explore why we offer advice and how it spreads.

A consumer struggles with choice overload.
October 3, 2017

When Are Consumers Most Likely to Feel Overwhelmed by Their Options?

Research points to four predictors of “choice overload.”

A child makes a choice from a large choice set.
September 5, 2017

Are You Offering Your Children Too Many Choices?

Deciding between an abundance of options leads to less engagement with the final choice.

A clerk scans brand trademarks.
August 4, 2017

What Is a Brand Really Worth?

A global standard can help executives understand how powerful an asset they have.

Done correctly, experience marketing efforts can be used as a form of measurement for consumer engagement.
June 8, 2017

A New Way for Companies to Measure Consumer Engagement

Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.

Charity appeals that frame the message around local connection tend to be more successful as a result of the proximity effect
June 6, 2017

To Improve Fundraising, Give Donors a Local Connection

Research offers concrete strategies for appealing to donors who want to make an impact.

Consumer trust influences a savvy customer's purchasing decisions in the supermarket.
April 13, 2017

How to Make Ads That Even Savvy Customers Trust

People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.

A woman uses beauty products.
March 6, 2017

The Secret to Ulta Beauty’s Success: Joy

A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.

Committing a property crime while drunk.
January 6, 2017

Why Are We So Quick to Excuse Drunken Behavior?

From criminal sentencing to corporate indiscretions, we hold people less accountable when alcohol is involved.

A customer receives a can of soup via a distribution channel.
January 6, 2017

How to Ensure Your Great New Product Reaches the Right Customers

Don’t neglect distribution-channel strategy: “disaster lurks around the corner if you don’t pay attention.”

A couple maintains self-control while eating.
December 2, 2016

Take 5: Tips for Maintaining Your Self-Control During the Holidays

There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.

People take a photo to post as user-generated-content.
December 2, 2016

People Are Tweeting about Your Products. Will It Boost Sales?

Soliciting user-generated content can be a powerful way to engage customers.

A doctor checks the health of a pair of boots with a stethoscope.
November 2, 2016

Reviving a Brand That’s Lost Its Luster

Return to your roots, rally your team, and emerge a stronger brand.

A fisherman reels in a pair of stereo headphones.
November 2, 2016

How Millennials Are Discovering Music

To woo listeners, music platforms should get personal.

1 2 3 4 56 7 8 9
Add Insight to your inbox.

The Insightful Leader

August 11, 2022  ·  22:48 minutes
August 4, 2022  ·  1:34 minutes