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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them
Being uncomfortably hot makes us less likely to help.
July 3, 2018

Take 5: What Science Says about Your Summer Vacation

Kellogg faculty explore the psychology and economics of common travel conundrums.

Social media and decision-making
May 2, 2018

Wondering How Customers Feel about Your Brand?

A new algorithm tracks people’s perception in real time via Twitter.

Data analytics are used to design an office.
April 3, 2018

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

Shareholder activism creates corporate change.
March 20, 2018

How the NRA Boycotts Force Companies to Walk a Precarious Tightrope

Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.

A waiter serves a gallon of milk.
March 5, 2018

How to Design a Stellar Customer Experience

The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.

Reason vs. emotion in language
March 1, 2018

Trying to Be Persuasive? Here’s What You Are Likely Doing.

A study of product reviews shows how our word choices change when we’re trying to sway others.

The power of B2B digital content marketing.
February 2, 2018

How Businesses Can Best Use Content Marketing to Generate Leads

New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.

Two data analysts sort marbles.
January 5, 2018

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

People crowd escalators.
December 5, 2017

Take 5: Holiday Shopping

Our faculty explain the reasoning behind some common shopping scenarios.

People pass an e-cigarette billboard
December 4, 2017

Why Banning E-cigarette Ads on TV Could Backfire

A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.

word-of-mouth marketing can be a powerful tool
November 2, 2017

The Science Behind Word-of-Mouth Recommendations

In the age of Yelp, two new studies explore why we offer advice and how it spreads.

A consumer struggles with choice overload.
October 3, 2017

When Are Consumers Most Likely to Feel Overwhelmed by Their Options?

Research points to four predictors of “choice overload.”

A child makes a choice from a large choice set.
September 5, 2017

Are You Offering Your Children Too Many Choices?

Deciding between an abundance of options leads to less engagement with the final choice.

A clerk scans brand trademarks.
August 4, 2017

What Is a Brand Really Worth?

A global standard can help executives understand how powerful an asset they have.

Done correctly, experience marketing efforts can be used as a form of measurement for consumer engagement.
June 8, 2017

A New Way for Companies to Measure Consumer Engagement

Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.

Charity appeals that frame the message around local connection tend to be more successful as a result of the proximity effect
June 6, 2017

To Improve Fundraising, Give Donors a Local Connection

Research offers concrete strategies for appealing to donors who want to make an impact.

Consumer trust influences a savvy customer's purchasing decisions in the supermarket.
April 13, 2017

How to Make Ads That Even Savvy Customers Trust

People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.

A woman uses beauty products.
March 6, 2017

The Secret to Ulta Beauty’s Success: Joy

A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.

Committing a property crime while drunk.
January 6, 2017

Why Are We So Quick to Excuse Drunken Behavior?

From criminal sentencing to corporate indiscretions, we hold people less accountable when alcohol is involved.

A customer receives a can of soup via a distribution channel.
January 6, 2017

How to Ensure Your Great New Product Reaches the Right Customers

Don’t neglect distribution-channel strategy: “disaster lurks around the corner if you don’t pay attention.”

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The Insightful Leader

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