Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy
October 1, 2018
How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations
Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.
Gregory Carpenter, Eric Leininger, Diane Brink and Jim Stengel
September 10, 2018
A New Way to Persuade Kids to Drink More Water and Less Soda
Getting children to make healthy choices is tricky—and the wrong message can backfire.
Szu-chi Huang, Daniella Kupor, Michal Maimaran and Andrea Weihrauch
September 6, 2018
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas.
Ebooks The Marketing Leader’s Guide to Analytics and Artificial Intelligence
Analytics and AI are dramatically changing business. Learn how to evolve your strategy with expert perspectives and insight in this complimentary new eBook. Download now.
August 15, 2018
Building Strong Brands: The Inside Scoop on Branding in the Real World
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
July 11, 2018
How Well Do You Understand Digital Advertising?
Test your knowledge and see how it compares to the experts’.
Brett Gordon and Garrett Johnson
July 3, 2018
Take 5: What Science Says about Your Summer Vacation
Kellogg faculty explore the psychology and economics of common travel conundrums.
Achal Bassamboo, Kent Grayson, Thomas N. Hubbard, Maryam Kouchaki, Martin Lariviere and Derek D. Rucker
May 2, 2018
Wondering How Customers Feel about Your Brand?
A new algorithm tracks people’s perception in real time via Twitter.
Aron Culotta and Jennifer Cutler
April 3, 2018
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri
March 20, 2018
How the NRA Boycotts Force Companies to Walk a Precarious Tightrope
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
Brayden King and Timothy Calkins
March 5, 2018
How to Design a Stellar Customer Experience
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
Michal Maimaran and John Schroeder
March 1, 2018
Trying to Be Persuasive? Here’s What You Are Likely Doing.
A study of product reviews shows how our word choices change when we’re trying to sway others.
Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren
February 2, 2018
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
Wei-Lin Wang, Edward Malthouse, Bobby J. Calder and Ebru Uzunoglu
January 5, 2018
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Eric T. Anderson and Florian Zettelmeyer
December 5, 2017
Take 5: Holiday Shopping
Our faculty explain the reasoning behind some common shopping scenarios.
Ulf Bockenholt, Alexander Chernev, Lakshman Krishnamurthi, Martin Lariviere and Blakeley B. McShane
December 4, 2017
Why Banning E-cigarette Ads on TV Could Backfire
A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.
November 2, 2017
The Science Behind Word-of-Mouth Recommendations
In the age of Yelp, two new studies explore why we offer advice and how it spreads.
Sara Soderstrom, Brian Uzzi, Derek D. Rucker, James H. Fowler, Daniel Diermeier, Alessandro M. Peluso, Andrea Bonezzi and Matteo De Angelis
October 3, 2017
When Are Consumers Most Likely to Feel Overwhelmed by Their Options?
Research points to four predictors of “choice overload.”
Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev and Joseph Goodman
September 5, 2017
Are You Offering Your Children Too Many Choices?
Deciding between an abundance of options leads to less engagement with the final choice.
August 4, 2017
What Is a Brand Really Worth?
A global standard can help executives understand how powerful an asset they have.
Bobby J. Calder
June 8, 2017
A New Way for Companies to Measure Consumer Engagement
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
Bobby J. Calder, Mathew S Isaac and Edward Malthouse
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