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January 11, 2021
How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
Angela Y. Lee
January 4, 2021
A Surprising Benefit of Feeling Ownership over Your Possessions
Owning things can boost our self-esteem. And that, in turn, can make us want to help others.
Ata Jami, Maryam Kouchaki and Francesca Gino
January 4, 2021
“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?
The answer depends on whether people are thinking about protecting themselves or their community.
Jane Jiaqian Wang and Angela Y. Lee
December 3, 2020
4 Keys to Effective—and Honest—Data Visualizations
Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.
Steven Franconeri
December 2, 2020
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty
November 4, 2020
Feeling Down? Simply Daydreaming about Something Fun Won’t Help.
But taking action could lift your spirits.
Hao Shen, Aparna Labroo and Robert Wyer
November 2, 2020
How the Specter of Contagious Disease Changes What We Want to Eat
Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.
Chelsea Galoni, Gregory Carpenter and Hayagreeva Rao
September 1, 2020
How Anticipation Warps Our Sense of Time
Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.
Zoey Chen, Ryan Hamilton and Derek D. Rucker
July 2, 2020
Is Now the Time to Transition to Personalized Marketing?
Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.
Jim Lecinski
June 11, 2020
How Have Top Marketers Responded to the Pandemic? With Rapid Innovation.
Leaders in industries from healthcare to casual dining are fast-tracking changes to the customer experience. Here are four of their stories.
Eric Leininger, Nicholas Caffentzis, Gregory Carpenter, Patricia Corsi, Joel Yashinsky, Sandra Moore and Dana Krueger
June 1, 2020
A New System for Getting Your Kids to Eat Healthier Foods
They tend to prefer variety. Here’s how to use that instinct to get more fruits and veggies on their plates.
Margaret Echelbarger, Michal Maimaran and Susan A. Gelman
April 8, 2020
Four Steps Marketers Can Take to Navigate the Pandemic
Step one: Press pause. Step two: Rethink everything.
Timothy Calkins
April 3, 2020
When Building Your Brand, First Find Your Purpose
A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.
Eric Leininger and Andrea Brimmer
March 2, 2020
When Do We Identify with the Bad Guy?
What started as research into consumer psychology led to deeper questions about human nature.
Rebecca J. Krause and Derek D. Rucker
February 3, 2020
How B2B Companies Can Up Their Customer Experience Game
Most companies focus on their own sales targets. They should be focusing on their clients’.
Nicholas Caffentzis
December 6, 2019
Take 5: How to Be a Savvy Holiday Shopper
Kellogg researchers explain the psychology of consumer decision-making.
Achal Bassamboo, Ulf Bockenholt, Alexander Chernev, Ata Jami, Michal Maimaran, Blakeley B. McShane and Yuval Salant
December 2, 2019
How Companies Can Mine Online Reviews for Product-Development Gold
The right techniques can uncover valuable insights in user-generated content.
Artem Timoshenko
November 4, 2019
Entrepreneurs, Don’t Let Branding Become an Afterthought
Start defining your brand strategy on day one. Your future self will thank you.
Neal J. Roese
October 8, 2019
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
New research reveals why sometimes sticking to the facts is your best bet.
Rebecca J. Krause and Derek D. Rucker
October 3, 2019
It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
Mohanbir S. Sawhney
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