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April 3, 2020
When Building Your Brand, First Find Your Purpose
A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.
Eric Leininger and Andrea Brimmer
March 2, 2020
When Do We Identify with the Bad Guy?
What started as research into consumer psychology led to deeper questions about human nature.
Rebecca J. Krause and Derek D. Rucker
February 3, 2020
How B2B Companies Can Up Their Customer Experience Game
Most companies focus on their own sales targets. They should be focusing on their clients’.
Nicholas Caffentzis
December 6, 2019
Take 5: How to Be a Savvy Holiday Shopper
Kellogg researchers explain the psychology of consumer decision-making.
Achal Bassamboo, Ulf Bockenholt, Alexander Chernev, Ata Jami, Michal Maimaran, Blakeley B. McShane and Yuval Salant
December 2, 2019
How Companies Can Mine Online Reviews for Product-Development Gold
The right techniques can uncover valuable insights in user-generated content.
Artem Timoshenko
November 4, 2019
Entrepreneurs, Don’t Let Branding Become an Afterthought
Start defining your brand strategy on day one. Your future self will thank you.
Neal J. Roese
October 8, 2019
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
New research reveals why sometimes sticking to the facts is your best bet.
Rebecca J. Krause and Derek D. Rucker
October 3, 2019
It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
Mohanbir S. Sawhney
September 10, 2019
First Impressions Matter for Groups, Too
Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.
Janina Steinmetz, Rima Touré-Tillery and Ayelet Fishbach
September 5, 2019
Is Your Digital-Advertising Strategy Paying Off?
Brands are demanding evidence that campaigns are working. Here’s what they should be asking.
Brett Gordon
September 3, 2019
Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.
It’s a surprisingly simple way to thwart our irrational impulses.
Evanthia Dimara, Gilles Bailly, Anastasia Bezerianos and Steven Franconeri
August 6, 2019
Take 5: What You May Not Know about Advertising
Research reveals how ads can affect shopping behavior, elections, and even our health.
Brett Gordon, Kent Grayson, Jörg L. Spenkuch and Amanda Starc
August 1, 2019
How Anger Can Help Us Make Better Decisions
Yes, you read that right: Sometimes being mad helps you focus on what you want.
Uzma Kahn, Alex DePaoli and Michal Maimaran
July 1, 2019
We’re at a Data Privacy Crossroads. Where Do We Go From Here?
What individuals, regulators, and companies need to consider as we live more of our lives online.
Jennifer Cutler and Samuel Goldberg
June 4, 2019
Take 5: The Psychology of Healthy Eating
Opting for a salad instead of a steak can be hard. Research from Kellogg can help.
Alexander Chernev, Rima Touré-Tillery, Michal Maimaran, Yuval Salant, David A. Matsa and Nancy Qian
June 3, 2019
How to Create a Brand Name That Works
Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.
Paul Earle Jr.
May 7, 2019
The Dos and Don’ts of Repositioning Your Brand
This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.
Alice M. Tybout
May 3, 2019
Want Your Kids to Eat More Healthy Food? Offer Them Less.
Here’s a counterintuitive way to make carrots more “yummy.”
Michal Maimaran and Yuval Salant
May 2, 2019
A Surprisingly Simple Way to Encourage Customers to Take a Risk
How certain kinds of visuals can inspire people to be more adventurous.
Ata Jami
May 1, 2019
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users.
Julie Hennessy and Jim Lecinski
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The Insightful Leader
March 4, 2025 · 23:15 minutes
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