July 3, 2018
Kellogg faculty explore the psychology and economics of common travel conundrums.
May 2, 2018
A new algorithm tracks people’s perception in real time via Twitter.
April 3, 2018
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
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March 20, 2018
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
March 5, 2018
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
March 1, 2018
A study of product reviews shows how our word choices change when we’re trying to sway others.
February 2, 2018
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
January 5, 2018
The best firms “purposely mess stuff up” to get the data they need to grow.
December 5, 2017
Our faculty explain the reasoning behind some common shopping scenarios.
December 4, 2017
A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.
November 2, 2017
In the age of Yelp, two new studies explore why we offer advice and how it spreads.
October 3, 2017
Research points to four predictors of “choice overload.”
September 5, 2017
Deciding between an abundance of options leads to less engagement with the final choice.
August 4, 2017
A global standard can help executives understand how powerful an asset they have.
June 8, 2017
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
June 6, 2017
Research offers concrete strategies for appealing to donors who want to make an impact.
April 13, 2017
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
March 6, 2017
A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.
January 6, 2017
From criminal sentencing to corporate indiscretions, we hold people less accountable when alcohol is involved.
January 6, 2017
Don’t neglect distribution-channel strategy: “disaster lurks around the corner if you don’t pay attention.”
The Insightful Leader