Marketing
April 16, 2007
Unsure What to Order?
Decisions are easier when everything is priced the same
Alexander Chernev
April 14, 2007
Mixed Messages
Context is critical to make advertising dollars deliver best return, says Kellogg School marketing scholar
Angela Y. Lee and Aparna Labroo
April 12, 2007
Learning Curve
Kellogg professor’s breakthrough methodology links additional schooling to higher test scores
Karsten Hansen, James J. Heckman and Kathleen Mullen
April 9, 2007
Is the Price Right?
The ups and downs of strategic price promotion
Vincent Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens
April 6, 2007
Seeking Pleasure? Or Avoiding Pain?
It all depends upon how customers view themselves
Jennifer L. Aaker and Angela Y. Lee
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