Marketing
May 1, 2009
People Are Talking
Anticipate product performance through online discussions
Shyam Gopinath, Jacquelyn Thomas and Lakshman Krishnamurthi
April 1, 2009
Walking the Walk
Creating a market orientation
Gary F. Gebhardt, Gregory Carpenter and John F Sherry Jr.
March 1, 2009
Culture and Commitment
When should advertisers focus on you versus your entire family?
Nidhi Agrawal and Durairaj Maheswaran
February 1, 2009
To Sell but Not to Missell
Sales agents’ conflicts between prospecting and advising
Roman Inderst and Marco Ottaviani
February 1, 2009
A (Sales)Taxing Proposition
How Internet sales taxes affect customer behavior
Eric T. Anderson, Nathan M Fong, Duncan I. Simester and Catherine E Tucker
January 1, 2009
Learning from Zillow and Zoots
Improved performance through service inventory management
Sunil Chopra and Martin Lariviere
December 2, 2008
Discounted Diapers and Stockpiles of Soup
Managing earnings through marketing
Craig J. Chapman and Thomas J. Steenburgh
December 2, 2008
Don’t Interrupt Me Now
Media “transportation” and advertising effectiveness
Jing Wang and Bobby J. Calder
November 1, 2008
Jack of All Trades or Master of One?
Performance perceptions of multi-feature products
Alexander Chernev
October 1, 2008
Brand Scandal Spillover
When will a brand scandal spill over and how should competitors respond?
Michelle L. Roehm and Alice M. Tybout
August 1, 2008
Own-Brand and Cross-Brand Retail Pass-Through
How much of a manufacturer’s promotional pricing gets passed through to the end customers?
David A. Besanko, Jean-Pierre Dubé and Sachin Gupta
August 1, 2008
The Outlet Mall
Dumping ground, cannibal channel, or smart strategy?
Anne T. Coughlan and David A. Soberman
July 1, 2008
Emotion and Consumer Behavior
Can anger make us choose a hiking trip vacation?
Derek D. Rucker and Richard E. Petty
May 1, 2008
How Many Reasons Do You Need to Like BMWs?
The role of content vs. retrieval ease
Alice M. Tybout, Brian Sternthal, Georgios A. Bakamitsos, Prashant Malaviya and Se-Bum Park
February 1, 2008
Predicting Customer Lifetime Value
When is it sensible to give perks to customers?
Edward Malthouse and Robert C. Blattberg
December 1, 2007
Healthy Choices
Do people prefer the carrot or the stick?
Angela Y. Lee and Jennifer L. Aaker
November 1, 2007
Discriminating Prices for the Discriminating Consumer
Maximize profitability with different package sizes
Romana J. Khan and Dipak C. Jain
August 2, 2007
Trust Required Here
Trust in both the seller and the marketplace is necessary for buyer confidence
Kent Grayson, Devon Johnson and Der-Fa Chen
May 2, 2007
Wal-Mart Supercenter versus the Traditional Supermarket
How can a local grocery store survive?
Robert C. Blattberg, Karsten Hansen and Vishal P. Singh
May 1, 2007
Advertising Alignment
Using Consumer Goal Orientation to Determine Advertising Format
Brian Sternthal and Prashant Malaviya
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