Business Insights
Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy
July 5, 2011
One, Two, Three Stats and More at the Old Ballgame
Identifying baseball’s best players and most reliable statistics
James Piette, Shane T. Jensen, Blakeley B. McShane, Alexander Braunstein and Abraham J. Wyner
May 1, 2011
Consumers, Cars, and Common Sense
The role of gas prices in American automobile purchases
Meghan Busse, Christopher R. Knittel and Florian Zettelmeyer
April 1, 2011
When Uncertainty Is a Sure Thing
Points and prizes can make for successful product promotion
Kelly Goldsmith and On Amir
April 1, 2011
A Widespread Stigma
Why are people with mental illness judged unfairly?
Nicolas Rüsch, Andrew Todd, Galen Bodenhausen and Patrick Corrigan
March 2, 2011
Talk to Your Doctor About…
How consumer drug ads affect prescribing practices
Ying Xie and Lakshman Krishnamurthi
February 2, 2011
Do Anti-drinking Ads Work?
Guilt-inducing public service announcements can backfire
Nidhi Agrawal and Adam Duhachek
January 1, 2011
Increasing Revenue from Online Auctions
Buyer-seller interactions affect customer value in two-sided markets
Song Yao and Carl F. Mela
December 1, 2010
From Web Visits to Firm Orders
Analyzing web visitor click data to streamline sales efforts
Tingliang Huang and Jan A. Van Mieghem
November 1, 2010
Real Men Don’t Eat Very Berry Cheesecake
Manly preferences take their toll
David Gal and James Wilkie
October 18, 2010
Generous Paupers and Stingy Princes?
Power and consumer spending
Derek D. Rucker, David Dubois and Adam D. Galinsky
October 1, 2010
Engineered Electioneering
The “when” and “what” of candidates’ messages.
Hakkyun Kim, Akshay R. Rao and Angela Y. Lee
September 1, 2010
Writing the Books on Sales Forces
Looking back on the career of Andris Zoltners
Andris A. Zoltners
September 1, 2010
Reframing the Poverty Problem
Marketing can help address social ills
Bobby J. Calder, Richard Kolsky and Maria Flores Letelier
August 1, 2010
The Downside of Deliberating
Why you may not want to think it over
Loran Nordgren and Ap Dijksterhuis
July 1, 2010
Paying Sales Professionals
Why compensation plans for sales people vary
Dominique Rouziès, Anne T. Coughlan, Erin Anderson and Dawn Iacobucci
June 1, 2010
Corralling Consumer Choice
Optimizing assortment size based on perceived attractiveness
Alexander Chernev and Ryan Hamilton
May 1, 2010
Learning to Use Regret
Studies in the negative emotions and how to use them
Neal J. Roese, Colleen Saffrey and Amy Summerville
April 5, 2010
Desire to Acquire
Powerlessness and compensatory consumption
Derek D. Rucker and Adam D. Galinsky
April 5, 2010
Surveying Sensitive Topics
New tools help correct for survey bias
Ulf Bockenholt and Peter van der Heijden
February 1, 2010
The Financial Hazards of Aging
Why older adults choose riskier investments
Gregory R. Samanez-Larkin, Camelia Kuhnen, Daniel J. Yoo and Brian Knutson
Insight in your inbox
Receive our newsletters to keep up with the latest research and ideas from faculty at the Kellogg School of Management.
This website uses cookies and similar technologies to analyze and optimize site usage. By continuing to use our websites, you consent to this. For more information, please read our Privacy Statement.
The Insightful Leader
May 8, 2026 · 27:16 minutes
April 26, 2026 · 32:45 minutes
