Marketing
July 2, 2012
Buying Behaviors of Emerging Middle Classes
How new consumers in developing nations choose their brands.
Alon Eizenberg and Alberto Salvo
May 2, 2012
Goes Together Like Guilt and Pleasure
Guilty pleasures may be the best kind.
Kelly Goldsmith, Eunice Kim Cho and Ravi Dhar
April 2, 2012
Buy Bigger, Feel More Powerful
Compensating for powerlessness through purchases.
David Dubois, Derek D. Rucker and Adam D. Galinsky
April 2, 2012
Answering Unasked Questions
Identifying bias in consumer surveys and compensating for it.
David Gal and Derek D. Rucker
March 5, 2012
Steady As She Goes
Stable prices keep customers happy.
Eric T. Anderson and Duncan I. Simester
February 2, 2012
The Biggest Regret of All
Life begets regrets, but one looms larger than the others.
Mike Morrison and Neal J. Roese
January 1, 2012
A Dieting Conundrum
Why dieters underestimate calorie counts of meals.
Alexander Chernev
December 1, 2011
Selling with Selective Disclosure
Why salespeople reveal some—but not all—unflattering information.
Wioletta Dziuda
November 1, 2011
Understanding the Emotion of Loss
The mental processes behind loss aversion.
Martijn C. Willemsen, Ulf Bockenholt and Eric J. Johnson
October 1, 2011
When Memory Serves
Customers better remember low prices.
Yuxin Chen, Ganesh Iyer and Amit Pazgal
September 1, 2011
A Surprising Secret to Netflix’s Runaway Success
A little uncertainty can go a long way.
Achal Bassamboo, Sunil Kumar and Ramandeep Randhawa
July 5, 2011
One, Two, Three Stats and More at the Old Ballgame
Identifying baseball’s best players and most reliable statistics
James Piette, Shane T. Jensen, Blakeley B. McShane, Alexander Braunstein and Abraham J. Wyner
May 1, 2011
Consumers, Cars, and Common Sense
The role of gas prices in American automobile purchases
Meghan Busse, Christopher R. Knittel and Florian Zettelmeyer
April 1, 2011
When Uncertainty Is a Sure Thing
Points and prizes can make for successful product promotion
Kelly Goldsmith and On Amir
April 1, 2011
A Widespread Stigma
Why are people with mental illness judged unfairly?
Nicolas Rüsch, Andrew Todd, Galen Bodenhausen and Patrick Corrigan
March 2, 2011
Talk to Your Doctor About…
How consumer drug ads affect prescribing practices
Ying Xie and Lakshman Krishnamurthi
February 2, 2011
Do Anti-drinking Ads Work?
Guilt-inducing public service announcements can backfire
Nidhi Agrawal and Adam Duhachek
January 1, 2011
Increasing Revenue from Online Auctions
Buyer-seller interactions affect customer value in two-sided markets
Song Yao and Carl F. Mela
December 1, 2010
From Web Visits to Firm Orders
Analyzing web visitor click data to streamline sales efforts
Tingliang Huang and Jan A. Van Mieghem
November 1, 2010
Real Men Don’t Eat Very Berry Cheesecake
Manly preferences take their toll
David Gal and James Wilkie
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