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A storyteller describes a shoe by a fire.
October 30, 2018

How to Empower Customers to Tell Your Company’s Story

Their “experience with your product carries more weight than any marketing message you can come up with.”

A woman faces three mirrors containing different reflections, in which she appears upset, neutral, and loving.
October 4, 2018

Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.

New research examines how self-perception affects moral behavior.

Chief Marketing Officer is central to the organization.
October 1, 2018

How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations

Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.

Kids decide whether to buy water or soda.
September 10, 2018

A New Way to Persuade Kids to Drink More Water and Less Soda

Getting children to make healthy choices is tricky—and the wrong message can backfire.

How to be prepared
September 6, 2018

4 Key Steps to Preparing for a Business Presentation

Don’t let a lack of prep work sabotage your great ideas.

A clerk scans brand trademarks.
August 15, 2018

Building Strong Brands: The Inside Scoop on Branding in the Real World

Tim Calkins’s blog draws lessons from brand missteps and triumphs.

Man shopping for shirt.
July 11, 2018

How Well Do You Understand Digital Advertising?

Test your knowledge and see how it compares to the experts’.

Being uncomfortably hot makes us less likely to help.
July 3, 2018

Take 5: What Science Says about Your Summer Vacation

Kellogg faculty explore the psychology and economics of common travel conundrums.

Social media and decision-making
May 2, 2018

Wondering How Customers Feel about Your Brand?

A new algorithm tracks people’s perception in real time via Twitter.

Data analytics are used to design an office.
April 3, 2018

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

Shareholder activism creates corporate change.
March 20, 2018

How the NRA Boycotts Force Companies to Walk a Precarious Tightrope

Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.

A waiter serves a gallon of milk.
March 5, 2018

How to Design a Stellar Customer Experience

The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.

Reason vs. emotion in language
March 1, 2018

Trying to Be Persuasive? Here’s What You Are Likely Doing.

A study of product reviews shows how our word choices change when we’re trying to sway others.

The power of B2B digital content marketing.
February 2, 2018

How Businesses Can Best Use Content Marketing to Generate Leads

New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.

Two data analysts sort marbles.
January 5, 2018

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

People crowd escalators.
December 5, 2017

Take 5: Holiday Shopping

Our faculty explain the reasoning behind some common shopping scenarios.

People pass an e-cigarette billboard
December 4, 2017

Why Banning E-cigarette Ads on TV Could Backfire

A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.

word-of-mouth marketing can be a powerful tool
November 2, 2017

The Science Behind Word-of-Mouth Recommendations

In the age of Yelp, two new studies explore why we offer advice and how it spreads.

A consumer struggles with choice overload.
October 3, 2017

When Are Consumers Most Likely to Feel Overwhelmed by Their Options?

Research points to four predictors of “choice overload.”

A child makes a choice from a large choice set.
September 5, 2017

Are You Offering Your Children Too Many Choices?

Deciding between an abundance of options leads to less engagement with the final choice.

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The Insightful Leader

April 26, 2024  ·  13:19 minutes