Marketing

You Can Taste the Benevolence

If your customers know you donate to charity, will they like your products more?

Social Impact

Design Thinking Isn’t Always the Answer

The most durable solutions for social change come from within communities.

Social Impact

Communities Are Partners, Not Beneficiaries

Advice for getting global health projects off the ground.

Social Impact

When Higher Pay Attracts the Wrong Job Candidates

Labeling jobs as lucrative can backfire for socially minded organizations.

Entrepreneurship

A Crowdfunding App that Pays the Bills

A startup in Kenya captures an underserved market.

Finance & Accounting

Credit Where Credit Is Due

New ways of assessing credit worthiness could open up access to the global banking system.

Marketing

Philip Kotler on Marketing’s Higher Purpose

How social marketing can be a force for good.

Social Impact

How Do Activists Create Change?

Small reforms can lead to profound transformation.

Data AnalyticsStrategy

Data Visualization: More Than Pretty Pictures

Data visualization techniques are integral to memorable and persuasive messaging.

Nonprofit Collaborations Can Be Beneficial but Tricky

The complicated business of growing organizational mission.

Leadership

How to Grow for the Greater Good

Nonprofits joining forces should keep these tips in mind.

Social Impact

Corporate Activism Yesterday, Today, and Tomorrow

An interview about how social movements continue to shape corporate behavior.

Social Impact

The Rise of Private Regulation in Global Commerce

Here’s how business leaders can address the resulting risks

Social Impact

The Games Companies and Activists Play

When is corporate activism most effective?

Strategy

Maximizing Happy

What happens when we put effort toward intangible goals like happiness?

Social Impact

Managing the Reputational and Market Risks of Social Activism

Executives should understand how protesters actually affect financial performance

Social Impact

Pinpointing the Value in CSR

The unexpected link between CSR spending and financial performance.

Social Impact

When and How to Drive Real Value with CSR

Executives can improve their bottom lines by using CSR in targeted circumstances.

Social Impact

Being Smarter with CSR

This special issue devoted to corporate social responsibility (CSR), with articles written by our faculty, was published in conjunction with the Kellogg-Aspen Conference

Social Impact

The Hidden Drivers of Corporate Sustainability Initiatives

Understanding the impact of everyday interactions can help rally support for initiatives.