Marketing
Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money
Green marketers should stick to a single message. But which one?
Topics
Social Impact
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Marketing
A 10:30 Cupcake? Don’t Mind If I Do
Both consumers and marketers can benefit from knowing when self-control is lowest.
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Entrepreneurship
How to Foster Entrepreneurship in Emerging Markets
A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.
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Leadership
How Today’s Clergy Are Putting Their Faith in Management Training
Like CEOs, faith leaders face challenges running large organizations in a rapidly changing landscape.
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Marketing
You Can Taste the Benevolence
If your customers know you donate to charity, will they like your products more?
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Social Impact
Design Thinking Isn’t Always the Answer
The most durable solutions for social change come from within communities.
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Social Impact
Communities Are Partners, Not Beneficiaries
Advice for getting global health projects off the ground.
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Social Impact
When Higher Pay Attracts the Wrong Job Candidates
Labeling jobs as lucrative can backfire for socially minded organizations.
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Entrepreneurship
A Crowdfunding App that Pays the Bills
A startup in Kenya captures an underserved market.
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Finance
Credit Where Credit Is Due
New ways of assessing credit worthiness could open up access to the global banking system.
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Marketing
Philip Kotler on Marketing’s Higher Purpose
How social marketing can be a force for good.
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Social Impact
How Do Activists Create Change?
Small reforms can lead to profound transformation.
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Data Analytics
Data Visualization: More Than Pretty Pictures
Data visualization techniques are integral to memorable and persuasive messaging.
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Collaboration
Nonprofit Collaborations Can Be Beneficial but Tricky
The complicated business of growing organizational mission.
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Leadership
How to Grow for the Greater Good
Nonprofits joining forces should keep these tips in mind.
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Social Impact
Corporate Activism Yesterday, Today, and Tomorrow
An interview about how social movements continue to shape corporate behavior.
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Social Impact
The Rise of Private Regulation in Global Commerce
Here’s how business leaders can address the resulting risks
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Social Impact
The Games Companies and Activists Play
When is corporate activism most effective?
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Social Impact
Managing the Reputational and Market Risks of Social Activism
Executives should understand how protesters actually affect financial performance
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Social Impact
Pinpointing the Value in CSR
The unexpected link between CSR spending and financial performance.
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