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Leadership & Careers

Careers Leadership Social Impact

Praising customers for eco-friendly purchases can backfire and lead to undesirable behavior such as littering.
October 10, 2016

When Companies Praise Good Behavior, They May Encourage the Exact Opposite

Why giving customers credit for altruistic purchases can backfire.

Investing in eco-friendly practices and eco activities improves operating performance
July 1, 2016

Can Going Big on Eco-friendly Practices Really Pay Off?

The case for doing even more than swapping out lightbulbs.

Medical device startups receive tips for entrepreneurs on designing for the environment.
June 6, 2016

Can Your Invention Take the Heat?

An infant HIV test offers lessons for entrepreneurs designing for tough conditions.

A customer weighs the environmental benefit of a green product.
May 9, 2016

Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money

Green marketers should stick to a single message. But which one?

A woman must use self-control in deciding what to eat.
April 4, 2016

A 10:30 Cupcake? Don’t Mind If I Do

Both consumers and marketers can benefit from knowing when self-control is lowest.

A female entrepreneur at work
March 30, 2016

How to Foster Entrepreneurship in Emerging Markets

A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.

January 14, 2016

How Today’s Clergy Are Putting Their Faith in Management Training

Like CEOs, faith leaders face challenges running large organizations in a rapidly changing landscape.

Two arms erase each other in a cycle of dehumanization.
January 4, 2016

How Hateful Rhetoric Can Create a Vicious Cycle of Dehumanization

The way we feel perceived can have dangerous consequences.

Dehumanization is demonstrated by a person being erased.
December 8, 2015

The Danger of Dehumanizing Others

People who think other groups are less evolved are more likely to support retaliation against them.

People enjoying social responsible wine.
December 7, 2015

You Can Taste the Benevolence

If your customers know you donate to charity, will they like your products more?

December 7, 2015

Design Thinking Isn’t Always the Answer

The most durable solutions for social change come from within communities.

To succeed, foreign aid and health programs need buy-in and coordination with local partners.
November 2, 2015

Communities Are Partners, Not Beneficiaries

Advice for getting global health projects off the ground.

The recruiting tactic of offering higher pay attracts fewer committed applicants.
October 5, 2015

When Higher Pay Attracts the Wrong Job Candidates

Labeling jobs as lucrative can backfire for socially minded organizations.

As a mobile money platform, M-Changa fosters Kenya's culture of reciprocity and allows people to easily support the injured.
September 8, 2015

A Crowdfunding App that Pays the Bills

A startup in Kenya captures an underserved market.

Alternative methods for assessing credit worthiness are needed.
September 8, 2015

Credit Where Credit Is Due

New ways of assessing credit worthiness could open up access to the global banking system.

Purpose is at the heart of Marketing 3.0
August 3, 2015

Philip Kotler on Marketing’s Higher Purpose

How social marketing can be a force for good.

Shareholder activism creates corporate change.
June 2, 2015

How Do Activists Create Change?

Small reforms can lead to profound transformation.

data visualization technique best practices
May 1, 2015

Data Visualization: More Than Pretty Pictures

Data visualization techniques are integral to memorable and persuasive messaging.

December 1, 2014

How to Grow for the Greater Good

Nonprofits joining forces should keep these tips in mind.

March 3, 2014

Corporate Activism Yesterday, Today, and Tomorrow

An interview about how social movements continue to shape corporate behavior.

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The Insightful Leader

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