Marketing
How the Specter of Contagious Disease Changes What We Want to Eat
Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.
Finance & Accounting
Airlines and COVID-19: The Turbulence Ahead
With demand still down and debts mounting, the industry looks ahead.
Leadership
How to Develop a Leadership Mindset for Uncertain Times
For one, take a page from the hero’s journey to find transformation in adversity.
Politics & Elections
The Political Divide in America Goes Beyond Polarization and Tribalism
These days, political identity functions a lot like religious identity.
Economics
What Is “Auction Theory,” and What Kinds of Questions Can It Answer?
The recent Nobel put the field of auction theory in the spotlight. An economist explains how it works, using his own research as a guide.
Healthcare
Choosing the Right Health-Insurance Plan Could Add Years to Your Life
New evidence suggests that certain Medicare Advantage plans increase life spans more than others. Here’s what the best plans have in common.
Policy
Unpacking the Federal Reserve’s Aggressive Response to COVID-19
A Kellogg professor spent the past year at the Fed. He explains the bank’s “guns-blazing” response—and the limits to these interventions.
Organizations
What Companies Can Do to Encourage Compliance with COVID Safety Measures
Tips for thinking through “friction points” and making new habits stick.
Finance & Accounting
What’s Next for Real Estate Markets?
As the pandemic continues to upend how we live, work, and play, the future of residential and commercial markets remains very much in flux.
Organizations
How Family Business Owners Can Step Up During a Crisis
In uncertain times, businesses need to adapt. Their owners may have to as well.
Entrepreneurship
Immigrants to the U.S. Create More Jobs than They Take
A new study finds that immigrants are far more likely to found companies—both large and small—than native-born Americans.
Politics & Elections
When Executives Donate to Politicians, How Much Are They Keeping Their Companies’ Interests in Mind?
A new study looks at the motivation behind these donations, which make up nearly a fifth of all political giving.
Finance & Accounting
Tesla’s Stock Offering: Not Their First nor Their Last
Here’s why they’re at it again.
Careers
There Are 168 Hours in the Week. Are You Spending Them on What Matters?
A former CEO on how to budget time for what you value most.
Economics
Does Requiring Food-Stamp Recipients to Work Actually Increase Economic Self-Sufficiency?
The answer is increasingly urgent as politicians debate whether to reinstate the requirement, which was paused during the COVID-19 recession.
Social Impact
Researchers Designed an Algorithm to Save Schools Money and Improve Equity. The District Loved it. Then Things Got Messy.
A tale of bus routes in Boston shows the promises and pitfalls of using new technology to change entrenched systems.
Careers
How to Sell in a Virtual World
From a “pre-flight checklist” to handwritten thank-you notes, here’s how to sell both your products and your ideas via video.
Entrepreneurship
Family Businesses Are Experiencing the COVID-19 Crisis in Unique Ways
Lower debt, diversified portfolios, and longer-term horizons may be shielding family firms from the existential threats facing many other businesses.
Innovation
Could a Small City Become the Next Silicon Valley? It’s Unlikely.
New research suggests that there’s a population tipping point for supporting a booming tech industry.
Healthcare
Pharma Companies Argue That Lower Drug Prices Would Mean Fewer Breakthrough Drugs. Is That True?
Probably not, a new study suggests—as long as the price decreases are modest.