Finance & Accounting
How Should Global Cities Manage an Influx of Wealthy Foreign Residents?
In an age of remote work, the trend will only continue. So how can governments take advantage of the benefits while mitigating the harms?
Marketing
Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working
Running even a small number of experiments can reveal a lot, a new study finds.
Organizations
Take 5: What Does It Take to Make a Small Business Work?
The challenges are big. So are the opportunities.
Podcast: Get Inside Your Customer’s Mind
On this episode of The Insightful Leader: how understanding consumer mindsets can help you make the sale.
Innovation
Not Sure Where to Start with Your AI Strategy? Here Are 3 Steps
Companies across the economy are harnessing AI for a variety of functions in their businesses, with some further along in their strategies than others.
Strategy
Investing Over-the-Counter—and Under the Radar
In most markets, buyers and sellers benefit from soliciting many offers. New research shows why the opposite is true for OTC traders.
Entrepreneurship
Preparing for an Investor Meeting? Here’s How to Position Your Startup
An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.
Marketing
A Better Way to Measure Customers’ Willingness to Pay
Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”
Marketing
5 Mindsets That Drive Consumer Behavior
“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.
Finance & Accounting
How Much Do Job Vacancies Hurt a Company’s Bottom Line?
Quite a bit, a new study shows—and large organizations aren’t immune to the toll on both sales and profits.
Organizations
Yoga Classes? On-Site Childcare? Firms Just Outside the Fortune 500 Work Hard to Attract Talent.
To compete with their prestigious peers, these organizations invest more in employees, research shows.
Economics
The Long Tail of China’s Zero-COVID Policy
As the costs of China’s pandemic experience are tallied, younger generations are confronting a disconcerting new reality.
Social Impact
Take 5: The Psychology of Charitable Giving
What makes us give? Research reveals the surprising factors that shape our generosity.
Podcast: Using AI Comes with a Trade-off. Now Multiply That by 8 Billion.
On this episode of The Insightful Leader podcast: what happens when everyone uses the same generative AI tools?
Marketing
The Surprising Role of … Surprise … in Hypocrisy
What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.
Marketing
3 Priorities for Today’s Marketing Leaders
A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Finance & Accounting
Crypto Had a Brutal Year. What Comes Next?
“There’s definitely more caution now, which might not be a bad thing.”
Social Impact
The Big Trade-off at the Heart of Generative AI
Tools like ChatGPT can improve efficiency at the individual level—but could lead to large societal problems.
Finance & Accounting
When Your Savings Account Is Also a Lottery Ticket
Prize-linked savings accounts can be more enticing to customers than interest rates—and banks like them, too.