Operations
There’s a Smarter Way to A/B Test
A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.
Entrepreneurship
After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.
Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.
Organizations
How to Spot Political Deepfakes
AI literacy—and a healthy dose of human intuition—can take us pretty far.
Healthcare
Podcast: The Problem with Megaproviders
In episode 1 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we investigate how hospital systems got so big—and what that means for our health and our pocketbooks.
Healthcare
Podcast: Introducing Insight Unpacked, Season 2
American Healthcare and Its Web of Misaligned Incentives
Marketing
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Podcast: Why Italy’s Economy Offers a Cautionary Tale for the U.S.
Since the 1990s, taxes, debt, and regulations have hamstrung the Italian economy. On this episode of The Insightful Leader: Could America be next?
Economics
Will America’s Economy Soon Look Like … Italy’s?
Why one Kellogg economist is worried that the U.S. is headed toward a low-growth future.
Innovation
Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.
“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”
Policy
Why Did Early Governments Emerge?
Was it about cooperation—or exploitation? A new study turns to archeology for answers.
Marketing
How to Talk About What You Do (without Being Boring)
The key is not to say too much—or too little. Here are some exercises to get you started.
Social Impact
The Stereotypes Lurking in Our Language
A new tool can shed light on intersectional biases—and how they may change over time.
Operations
Everyone Wants to Ditch the Middleman. Or Do They?
Not always, according to surprising new evidence from an app connecting housekeepers to clients.
Marketing
It’s Painful to Spend Money—Unless It’s a Refund
New research shows why it feels different to spend the money we get back after returning a product.
Organizations
Can Your Company Do Hybrid Better?
There is no single “best” policy, but it is critical to recognize the benefits of both in-person and remote work.
Policy
Could This Be the End of Noncompetes?
The FTC’s proposed rule is hardly a done deal—but here’s what it could mean for companies and workers.
Careers
Podcast: Why You Need a Killer Answer to “So, What Do You Do?”
A great response to this question can open doors. On this episode of The Insightful Leader: we’ve got tips for fine-tuning your answer.
Marketing
Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their Money’s Worth?
Probably not—with a few notable exceptions.
Leadership
An Illustrated Guide to Succeeding Where So Many Leaders Fail
Failure happens. What can we learn from it?
Social Impact
How the Inequality Around Us Shapes Our Perceptions of Morality
Lie, cheat, steal … no big deal? When we feel like we’re not in control of our lives, it’s easier to accept unethical behavior.