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Marketing

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Finance & Accounting

A Comprehensive Model for Building Winning Stock Portfolios

Linking fundamental analysis and portfolio optimization may be the key to solving the “investor’s problem.”

Careers

How Introverts Can Learn to Love Networking

Four tips for turning this trait into a “networking superpower.”

Customer Research in all seasons.
Marketing

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Man reading financial literacy book in living room.
Careers

Worried You’re Not Saving Enough for Retirement? Here’s What You Can Do.

An economist offers suggestions for individuals and policymakers to help make retirement more secure.

Innovation

Podcast: Unleash Your Inner Designer

You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.

Organizations

Take 5: Cultivating Empathy in the Workplace

What to understand about this critical, but surprisingly complex, trait.

Moviegoer looking at ipad in Times Square.
Marketing

What You Need to Know about the Newest Frontier of Brand Storytelling

An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.

Economics

When an Industry Consolidates, What Happens to Wages?

A surprisingly consistent answer has emerged in one sector: healthcare.

Policy

Do Police Body Cameras Provide an Impartial Version of Events?

New research reveals that people assign blame differently after viewing body cam versus dash cam footage.

Organizations

Bias in Organizations May Not Just Come from the Top

Leaders can face bias from their staff, too. A new study shows that male teachers are more likely to leave schools that are led by women.

marketers look at outliers in their data.
Data Analytics

To Improve Customer Experience, Embrace the Outliers in Your Data

Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.

Entrepreneurship

You Just Bought a Small Business. Now It’s Time to Lead.

Four tips for tackling the unique challenges of entrepreneurship through acquisition.

Finance & Accounting

Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s

With employers shifting away from pensions, there’s an urgent need for improved financial literacy.

Strategy

For Companies Worried About a Trade War, the Time to Act Is Now

A lot of companies are “holding tight and hoping it all just goes away.” Don’t be one of them.

Leadership

Podcast: Great Leaders Ask, "What Really Matters?"

Former Fortune 500 CEO Harry Kraemer discusses how knowing and acting on your values can guide you through a crisis.

Organizations

Climate Change Is Transforming the Economy. How Will Your Company Adapt?

“Until organizations learn to internalize the threat, they’re in danger of falling behind.”

Organizations

Take 5: How to Build a Collaborative Workplace

Simple strategies for reaping the benefits of collaboration.

Marketing

Good Brand Design Appeals to Consumers on an Unconscious Level

An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.

Organizations

Podcast: Revenge of the Customer Service Rep

Why employees sabotage customers, and what companies can do about it.