Marketing
Good Brand Design Appeals to Consumers on an Unconscious Level
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
Organizations
Podcast: Revenge of the Customer Service Rep
Why employees sabotage customers, and what companies can do about it.
Marketing
How Tech Giant SAP Built Its Brand with Help from Employee Stories
A conversation with CMO Alicia Tillman.
Organizations
Worried Your Employees Are Slacking? Rethink How You Pay Them.
A new study reveals the optimal incentive system, and it’s surprisingly simple.
Operations
Why First Come, First Served Isn’t Always the Best Approach to Customer Service
Is it time to give impatient people their own line?
Data Analytics
How to Build Artificial Intelligence That Everyone Can Trust
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Innovation
How Much Does Innovation Drive Economic Growth?
A study of millions of patents lifts the veil on how new ideas influence productivity.
Careers
Four Ways to Influence Your Bosses without Alienating Them
Here’s how to make your manager look good and become indispensable in the process.
Careers
To Land Top Jobs, Women Need Different Types of Networks than Men
Simply being well-connected is not enough.
Marketing
How (Not) to Change Someone’s Mind
Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.
Organizations
Want to Revolutionize Your Field? You May Need to Rethink the Size of Your Research Team.
Large and small teams produce different types of breakthroughs, according to an analysis of 50 million patents, software products, and academic papers.
Operations
Podcast: How Do Those Valentine’s Day Roses End Up in Your Bouquet? It’s Complicated.
Millions of blooms. Two continents. One day. And a very busy airport.
Leadership
Take 5: How to Build Trust in the Workplace
Trust is a powerful motivator. Here’s how to foster it among employees in your organization.
Finance & Accounting
How Chinese Businesses Establish Credibility with Foreign Investors
Where contract law is lax, investment banks step in to vet companies.
Operations
What’s the Best Way to Learn a New Skill—by Doing or by Viewing?
An analysis of eBay coders shows that studying a colleague’s work can pay off. Just be careful whose shoulder you’re looking over.
Innovation
Looking to Innovate? Ditch the Startup Mentality and Adopt a Venture Capitalist Mindset
Rather than cultivating one great idea, bet on as many as you can.
Careers
Podcast: Knock Your Next Business Presentation Out of the Park
From eliminating surprises to setting up the room, the best presenters do a lot more than practice.
Careers
How to Feel Authentic While Building Your Personal Brand
Get beyond clichés like “adaptable” or “self-starter,” and learn to tell meaningful stories about yourself.
Marketing
Should You Ignore What Your Customers Want? The Great Winemakers Do.
Rather than follow consumer taste, they push it in a new direction.
Strategy
Who Gets Blamed When a Group Project Goes Wrong?
Here’s why consequences stick to some team members more than others, according to a new study of retracted academic papers.