Kellogg Insight
Skip to content
The Insightful Leader Live: AI and Advertising … This Time It’s Personal | Register

A new model disentangles the appeal of the platform’s shows and movies from the influence of its recommendation system.

Marketers, take note: there’s a strong connection between one’s political leanings and a preference for “cute” product aesthetics.

So you’ve tinkered with AI, but now you want to level up. Here are tips from Kellogg faculty on using the tech more effectively.

Some Facebook users have never gotten an ad in their feed. Here’s how that’s affected their experience.

Globalization causes world markets to move in sync. But a data-driven strategy shows that there’s still an edge in looking beyond U.S. stocks.

An economic model helps explain why starting low and slowly increasing prices often leads to the highest profits over time.

Three tips to help organizations build bridges between creative and systematic thinkers.

As the post–Cold War era recedes, new spheres of influence are emerging.

Uncertainty is everywhere. On this episode of The Insightful Leader, we examine the effect of geopolitics on everything from Barbies to Sharpies.

Large language models are surprisingly good at recognizing empathic communication—and can teach people how to better connect with others.

Millions of blooms. Two continents. One day. And a very busy airport. On this (rerun) episode, we hear how our favorite symbol of love gets from point A to point B.

To keep your career on track, it’s better to make a job change early than to overstay your welcome.

Republicans and Democrats overestimate backlash from their own party for voicing dissent. It could be making polarization worse.

The longer customers wait, the longer they take when it’s their turn. That can gum things up further.

Historically, new technologies have replaced jobs requiring more manual tasks. But AI is doing the opposite, with big implications for workers.

The challenges go beyond tariffs and trade wars. A Kellogg expert discusses real-estate anxieties, youth unemployment, and other factors clouding the nation’s outlook.

The marketing world is always evolving. Here are research-backed insights on AI, success metrics, and other advertising trends.

On this episode of The Insightful Leader, learn why companies should embrace the social-media testimonial, warts and all.

Family-run companies find success by taking a long-term view and staying nimble in uncertain economic times.

The cutoff date for starting kindergarten can make a difference in people’s long-term education levels—and voting behavior.

SciSciGPT takes on the tedious tasks so scientists can dream bigger.

Two experts discuss what you need to know about the technology’s limitations and how to avoid unforeseen consequences.

Not always. An algorithm helps decision-makers figure out precisely which data they need to find an optimal solution.

A 2017 tax bill reduced the amount of loan interest that companies could write off. It barely made a dent on borrowing.

As students continue to use generative AI for their homework, professors have found a way to enrich rather than combat the experience.

© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.