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Managing reputational risk can minimize consumer harm.

The Risks of a Good Reputation

How reputation and trust function in commercial transactions and the sharing economy.

Nascar marketing's new digital platform has renewed and expanded its fan base.
Marketing

NASCAR Overhauls the Fan Experience

How the car-racing giant overcame flagging engagement.

Trust in reputation might expose us to greater risk of opportunistic agents.

We Trust Reputation. Should We?

The power of reputation might expose us to greater risk.

Shareholder activism creates corporate change.
Social Impact

How Do Activists Create Change?

Small reforms can lead to profound transformation.

Researchers asked, can Wikipedia be trusted?

Can Wikipedia Be Trusted?

Crowdsourced Wikipedia entries are more biased than Encyclopaedia Britannica articles.

Honesty in business can increase sales for even lower quality items.

It Pays to Be Honest—Even When You’re Selling Junk

Disclosing flaws can drive auction bids up.

Managing reputational risk can minimize consumer harm.
Marketing

The Risks of a Good Reputation— Podcast Transcript

How reputation and trust function in commercial transactions and the sharing economy. A transcript of this month’s Insight In Person podcast.

Healthcare

Collaborating to Save Lives

For an integrated healthcare organization, culture is the key to operational efficiency.

data visualization technique best practices
Data Analytics

Data Visualization: More Than Pretty Pictures

Data visualization techniques are integral to memorable and persuasive messaging.

Computational social science seeks to use data to uncover universal facts.

The Ultimate Data Set

Computational social science aims to discover universal facts.

How to attract customers - engage with them.
Entrepreneurship

The Business Before Your Business

Plan to aggregate customers from “day zero.”

Data analytics leader sits moving a graph.
Data Analytics

A Leader's Guide to Data Analytics

A working knowledge of data science can help you lead with confidence.

A woman with high pedigree prepares for an interview.
Careers

A Tilted Playing Field

New research finds bias in elite professional services hiring.

Marketing

The Superfluousness of Realtors

Homes sold through Realtors do not garner a price premium over ones sold by owners.

real estate tied up in a bow
Finance & Accounting

What Killed the Economy?

How deal complexity in commercial mortgage-backed securities contributed to the financial crisis.

Finance & Accounting

Let the Buyer Be Aware

A common error naïve homebuyers make helps explain housing boom and bust cycles.

real estate tied up in a bow
Finance & Accounting

Podcast: Steering Clear of Financial Crises

Research into the causes of boom and bust cycles in real estate can guide investors.

The Downside of Downplaying Pension Costs

Current accounting standards hamper accurate reporting of states’ pension obligations and exacerbate fiscal problems.

Like a colorful helium-filled balloon, a creative culture can take corporate firm to new highs and foster growth.

Creative Cultures Fuel Growth

Martin Agency CEO Matt Williams shares nine simple rules for keeping corporate cultures creative.

Identify the biggest threat that prevents you from startup success.
Innovation

What Does Not Kill Your Business Makes It Stronger

New ventures—and established companies—need a “killer experiment” to test their viability.

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