Marketing
What’s in a Message Frame?
Sharing the good and the bad leads to more persuasive messaging
Researchers: Derek D. Rucker, Richard E. Petty and Pablo Briñol
May 1, 2009
Marketing
Too Conscious to Decide?
Unconscious evaluation enhances complex decision making
Researchers: Ap Dijksterhuis, Maarten Bos, Loran Nordgren and Rick van Baaren
May 1, 2009
Entrepreneurship
People Are Talking
Anticipate product performance through online discussions
Researchers: Shyam Gopinath, Jacquelyn Thomas and Lakshman Krishnamurthi
May 1, 2009
Politics & Elections
The "Teddy Bear Effect" for Black CEOs
Black male CEOS are more successful when their facial features are perceived as less threatening.
Researchers: Robert W. Livingston and Nicholas Pearce
May 1, 2009
Policy
Liquidity Rules
Manage innovation or risk repeating history
Researchers: Ricardo J. Caballero and Arvind Krishnamurthy
May 1, 2009
Living Outside the Box
Living abroad boosts creativity
Researchers: William Maddux and Adam D. Galinsky
April 23, 2009
Social Impact
Growing Socially Responsible Markets
Grass-fed meat and dairy products
Researchers: Klaus Weber, Kathryn Heinze and Michaela De Soucey
April 1, 2009
Organizations
Why Boycotts Succeed—and Fail
Identifying corporate vulnerabilities that can lead to damaged reputations
Researchers: Brayden King
April 1, 2009
Walking the Walk
Creating a market orientation
Researchers: Gary F. Gebhardt, Gregory Carpenter and John F Sherry Jr.
April 1, 2009
Policy
Reforming Credit Reform
Federal accounting rules downplay the costs of extending credit
Researchers: Deborah Lucas and Marvin Phaup
March 1, 2009
Policy
Uncertainty Principles
Uncovering flaws in old price cap notions
Researchers: Robert Earle, Karl Schmedders and Tymon Tatur
March 1, 2009
Culture and Commitment
When should advertisers focus on you versus your entire family?
Researchers: Nidhi Agrawal and Durairaj Maheswaran
March 1, 2009
Finance & Accounting
Blame It on the Genes!
Financial risk taking
Researchers: Camelia Kuhnen and Joan Chiao
February 10, 2009
Strategy
To Sell but Not to Missell
Sales agents’ conflicts between prospecting and advising
Researchers: Roman Inderst and Marco Ottaviani
February 1, 2009
Policy
Predicting Politics
Prediction markets out-predict political pollsters
Researchers: Saikat Ray Majumdera, Daniel Diermeier, Thomas A Rietz and Luis A. Nunes Amaral
February 1, 2009
Policy
A (Sales)Taxing Proposition
How Internet sales taxes affect customer behavior
Researchers: Eric T. Anderson, Nathan M Fong, Duncan I. Simester and Catherine E Tucker
February 1, 2009
When Does One Good Deed Deserve Another?
The calculus of reciprocity
Researchers: Madan M. Pillutla, Deepak Malhotra and J. Keith Murnighan
January 1, 2009
Data Analytics
Learning from Zillow and Zoots
Improved performance through service inventory management
Researchers: Sunil Chopra and Martin Lariviere
January 1, 2009
