Marketing
Balance in Advertising
Tailored marketing messages can counter consumers’ negative emotions
Researchers: Aparna Labroo and Derek D. Rucker
December 1, 2009
Operations
Rational Rationing
Allocating scarce resources in uncertain conditions
Researchers: Sarang Deo and Charles Corbett
December 1, 2009
Leadership
Biases that Bind
The Role of Stereotypes in Decision-Making Processes
Researchers: Galen Bodenhausen
December 1, 2009
Marketing
Name-Letter Branding
How your name can influence your choices
Researchers: Miguel Brendl, Amitava Chattopadhyay, Brett W. Pelham and Mauricio Carvallo
November 1, 2009
Policy
The Effects of Health On Wealth
Major illness leads to financial catastrophe for the uninsured
Researchers: Keziah Cook, David Dranove and Andrew Sfekas
November 1, 2009
Leadership
Losing Touch
Power diminishes perception and perspective
Researchers: Adam D. Galinsky, Joe C. Magee, M. Ena Inesi and Deborah Gruenfeld
November 1, 2009
Policy
Beneficial or Detrimental Legislation?
The pros and cons of Sarbanes-Oxley
Researchers: Daniel Cohen, Aiyesha Dey and Thomas Lys
November 1, 2009
Finance & Accounting
In with the “In” Crowd
In venture capital, high school rules prevail
Researchers: Yael V Hochberg, Alexander Ljungqvist and Yang Lu
November 1, 2009
Is Accounting that’s Good for General Motors Good for Detroit?
Business and government accounting practices diverge
Researchers: Allan Drebin
October 1, 2009
Marketing
The Art of Persuasion
Aligning consumer goals with level of abstraction
Researchers: Angela Y. Lee, Punam Anand Keller and Brian Sternthal
October 1, 2009
Leadership
Don’t Stand by Me
The role of personal connections in failing projects
Researchers: Brian C. Gunia, Niro Sivanathan and Adam D. Galinsky
October 1, 2009
Policy
Tort Reform No Miracle Cure
Limiting liability has limited impact on healthcare costs
Researchers: Ronen Avraham, Leemore S. Dafny and Max M. Schanzenbach
October 1, 2009
Marketing
Colored by the Company You Keep
The effects of context on brand evaluations
Researchers: Myungwoo Nam and Brian Sternthal
October 1, 2009
Pyramidal Blind Spots
Perils of international joint ventures
Researchers: Susan E. Perkins, Randall Morck and Bernard Yeung
October 1, 2009
Strategy
Reading the Org Chart
What a firm’s structure can tell us
Researchers: David A. Besanko, Pierre Régibeau and Katharine E Rockett
October 1, 2009
Suspiciously Short
CEOs with stock options may purposely miss earnings targets
Researchers: Mary Lea McAnally, Anup Srivastava and Connie D Weaver
September 1, 2009
Finance & Accounting
There’s No Place Like Home
Investment bias toward domestic funds
Researchers: Wioletta Dziuda and Jordi Mondria
September 1, 2009
Marketing
Should I Stay or Should I Go?
How loss-aversion influences choice
Researchers: Alexander Chernev
September 1, 2009
Finance & Accounting
Agreeing to Disagree
Differing beliefs lead to price drift
Researchers: Snehal Banerjee, Ron Kaniel and Ilan Kremer
September 1, 2009
Finance & Accounting
The Biochemistry of Financial Risk
Testosterone’s influence on financial decisions
Researchers: Paola Sapienza, Luigi Zingales and Dario Maestripieri
August 24, 2009
