Articles in English

Strategy

Uncertainty and Independence

The Effect of Risk on Franchising

Researchers: Michael J. Mazzeo

Finance & Accounting

Brain Gain

For insight into investor behavior, Kellogg finance professor finds that a journey into the primitive brain pays dividends

Researchers: Camelia Kuhnen and Brian Knutson

Can geography affect your bank account?

The role of culture in economic decisions

Researchers: Luigi Guiso, Paola Sapienza and Luigi Zingales

Politics & Elections

Majority Rules

Group design influences the information that members share, says David Austen-Smith, who is identifying incentives to speak the truth

Researchers: David Austen-Smith and Timothy Feddersen

A Choreographer’s Cues

Jeanne Brett’s research taps into the ‘dance’ of global negotiations

Researchers: Wendi L. Adair and Jeanne M. Brett

Marketing

Unsure What to Order?

Decisions are easier when everything is priced the same

Researchers: Alexander Chernev

Policy

Healthcare Gets a Check-up

Examining the diseased economics of U.S. healthcare

Researchers: David Dranove

Marketing

Mixed Messages

Context is critical to make advertising dollars deliver best return, says Kellogg School marketing scholar

Researchers: Angela Y. Lee and Aparna Labroo

Bucks Not a Matter of Luck

Kellogg accounting expert shows top stock analysts have persistent skill

Researchers: Michael B. Mikhail, Beverly Walther and Richard H. Willis

Policy

Learning Curve

Kellogg professor’s breakthrough methodology links additional schooling to higher test scores

Researchers: Karsten Hansen, James J. Heckman and Kathleen Mullen

Finance & Accounting

Cashed Out

Kellogg finance scholar examines impact of trading costs on stock profitability

Researchers: Robert Korajczyk and Ronnie Sadka

Teamwork Takes Center Stage

How the Broadway musical can teach important lessons to business leaders

Researchers: Roger Guimerá, Brian Uzzi, Luis A. Nunes Amaral and Jarrett Spiro

Marketing

Is the Price Right?

The ups and downs of strategic price promotion

Researchers: Vincent Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens

A Dollar Short

Seeking a theoretical framework to understand international currency crises

Researchers: Ariel Burstein, Craig Burnside, Martin Eichenbaum, Sergio Rebelo and João C. Neves

Policy

Judging the Jury Vote

Explaining the pitfalls of total agreement

Researchers: Timothy Feddersen and Wolfgang Pesendorfer

Marketing

Seeking Pleasure? Or Avoiding Pain?

It all depends upon how customers view themselves

Researchers: Jennifer L. Aaker and Angela Y. Lee

Policy

Clause and Effect

How contracts that offer “most-favored nation” status can be a boon to almost everyone involved

Researchers: Kathryn Spier

Leadership

Tough Calls Under Pressure

Professor Keith Murnighan’s new book shows readers how to make choices they won’t regret

Researchers: J. Keith Murnighan and John C. Mowen