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![marketer mines data](/imager/clientcontent/185046/timoshenko_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/185046/timoshenko_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/185046/timoshenko_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 2, 2019
How Companies Can Mine Online Reviews for Product-Development Gold
The right techniques can uncover valuable insights in user-generated content.
Artem Timoshenko
![Economists look back at what alternative monetary policies could have led to a quicker recovery from the financial crisis.](/imager/clientcontent/184220/EberlyRecession_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/184220/EberlyRecession_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/184220/EberlyRecession_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 2, 2019
Two Ways the Economy Could Have Recovered Faster after the Great Recession
Doubling down on these monetary policies could help combat future financial crises.
Janice C. Eberly, James Stock and Jonathan Wright
![A package delivery person arrives.](/imager/clientcontent/183687/operational-transparency_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/183687/operational-transparency_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/183687/operational-transparency_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 2, 2019
A Simple Way to Make Your Customers More Satisfied with Their Deliveries
Hint: It comes down to when you send status updates.
Robert L. Bray
![When teams need to freely generate ideas, sharing embarrassing stories can help.](/imager/clientcontent/182974/Thompson-embar-WEB_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/182974/Thompson-embar-WEB_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/182974/Thompson-embar-WEB_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 2, 2019
Why Your Next Brainstorm Should Begin with an Embarrassing Story
This counterintuitive exercise can spark creativity.
Elizabeth Wilson, Leigh Thompson and Brian Lucas
![entrepreneurs develop brand personality and logo](/imager/clientcontent/177479/umbrella_final_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/177479/umbrella_final_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/177479/umbrella_final_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 4, 2019
Entrepreneurs, Don’t Let Branding Become an Afterthought
Start defining your brand strategy on day one. Your future self will thank you.
Neal J. Roese
![A to-do list with easy and hard tasks](/imager/clientcontent/176810/easy-or-hard-tasks_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/176810/easy-or-hard-tasks_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/176810/easy-or-hard-tasks_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 4, 2019
Why You Should Skip the Easy Wins and Tackle the Hard Task First
New research shows that you and your organization lose out when you procrastinate on the difficult stuff.
KC Diwas, Bradley Staats R. Staats, Maryam Kouchaki and Francesca Gino
![rugby defenders against cyberattack](/imager/clientcontent/176066/cyberdefense_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/176066/cyberdefense_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/176066/cyberdefense_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 1, 2019
How Business Leaders Can Prepare for a Cyberattack
The former head of U.S. Cyber Command explains why any company can be a target.
Sandeep Baliga and Michael Rogers
![protestors boycott a company meeting](/imager/clientcontent/175589/KingBoycotts_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/175589/KingBoycotts_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/175589/KingBoycotts_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 1, 2019
In an Era of Easy Outrage, When Should Brands Take a Stand?
A Kellogg professor explains how companies can navigate boycotts while staying connected with customers.
Brayden King
![Indian flag with economic indicator signage](/imager/clientcontent/175413/kellogg_india_01_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/175413/kellogg_india_01_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/175413/kellogg_india_01_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
November 1, 2019
India’s Economy Is Slowing Down. What Happens Next?
The country’s chief economic advisor discusses how labor, trade, and energy factor into the country’s economic outlook.
Benjamin F. Jones and Krishnamurthy Subramanian
![A salesperson tries storytelling to market a product.](/imager/clientcontent/173021/persuasive-storytelling_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/173021/persuasive-storytelling_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/173021/persuasive-storytelling_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
October 8, 2019
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
New research reveals why sometimes sticking to the facts is your best bet.
Rebecca J. Krause and Derek D. Rucker
![robot delivers lemonade to thirsty customer](/imager/clientcontent/171638/SawhneyAutomation_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/171638/SawhneyAutomation_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/171638/SawhneyAutomation_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
October 3, 2019
It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
Mohanbir S. Sawhney
![people and robots enjoy working together](/imager/clientcontent/171639/Waytz-Automation1_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/171639/Waytz-Automation1_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/171639/Waytz-Automation1_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
October 3, 2019
How to Create a Human-Friendly Workplace in an Age of Automation
Three ways humans and machines can work together—to the benefit of organizations and their employees.
Adam Waytz
![An executive tries to be an authentic leader.](/imager/clientcontent/7830/authent_final_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/7830/authent_final_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/7830/authent_final_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
October 2, 2019
Take 5: The Case for Being More Authentic at Work
When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.
Maryam Kouchaki, Suzanne Muchin, Brenda Ellington Booth, Brooke Vuckovic, Mohanbir S. Sawhney and Nicholas Pearce
![CEO listens to stakeholders including customers, employees, and the community.](/imager/clientcontent/168521/roundtable_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/168521/roundtable_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/168521/roundtable_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
September 19, 2019
Is Maximizing Shareholder Value a Thing of the Past?
Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.
Carola Frydman, Ravi Jagannathan, Robert Korajczyk, José Maria Liberti and Aaron Yoon
![First impressions of groups matter](/imager/clientcontent/167775/group-first-impressions_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/167775/group-first-impressions_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/167775/group-first-impressions_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
September 10, 2019
First Impressions Matter for Groups, Too
Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.
Janina Steinmetz, Rima Touré-Tillery and Ayelet Fishbach
![Digital advertising scientists study an online shopper.](/imager/clientcontent/168262/digital-advertising2_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/168262/digital-advertising2_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/168262/digital-advertising2_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
September 5, 2019
Is Your Digital-Advertising Strategy Paying Off?
Brands are demanding evidence that campaigns are working. Here’s what they should be asking.
Brett Gordon
![New research suggests that the careers of Nobel laureates may largely resemble those of other scientists.](/imager/clientcontent/165853/NobelsDashunWang_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/165853/NobelsDashunWang_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/165853/NobelsDashunWang_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
September 3, 2019
Nobel Prize Winners—They’re Just Like Us!
The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.
Jichao Li, Yian Yin, Santo Fortunato and Dashun Wang
![Interactive data visualization tools can help people make more rational decisions when facing a large number of options.](/imager/clientcontent/165321/FranconeriLottery_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/165321/FranconeriLottery_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/165321/FranconeriLottery_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
September 3, 2019
Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.
It’s a surprisingly simple way to thwart our irrational impulses.
Evanthia Dimara, Gilles Bailly, Anastasia Bezerianos and Steven Franconeri
![New board members interview with board of directors](/imager/clientcontent/165235/ShawPowerBoards_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/165235/ShawPowerBoards_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/165235/ShawPowerBoards_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
September 3, 2019
What’s Keeping Corporate Boards from Becoming More Diverse
And what leaders can do to change that.
Sophia Shaw and Angelique Power
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