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April 17, 2020
The COVID-19 Crisis Reveals How Short-Term, Shareholder-First Thinking Still Rules the Day
From questionable buybacks to overly restrictive M&A clauses, a recent pledge to consider other stakeholders is ringing hollow.
José Maria Liberti
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April 8, 2020
Four Steps Marketers Can Take to Navigate the Pandemic
Step one: Press pause. Step two: Rethink everything.
Timothy Calkins
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April 7, 2020
How Infectious-Disease Testing Can Improve Employee Performance
A new study on malaria prevention shows that employees who know their health status become more productive at work.
Oladele Akogun, Andrew Dillon, Jed Friedman, Ashesh Prasann and Pieter Serneels
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April 3, 2020
When Building Your Brand, First Find Your Purpose
A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.
Eric Leininger and Andrea Brimmer
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April 2, 2020
The Latest: Our Faculty on the Coronavirus, Business, and the Economy
Finding a job during a pandemic. Plus, the fate of the 1918 “flu babies.”
Kellogg INSIGHT
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April 1, 2020
A New Product Release Often Sets Off a Customer Frenzy. But How Long Does It Last?
When consumers replace the old with the new, surprising trends emerge. A new mathematical model can better predict long-term sales.
Ching Jin, Chaoming Song, Johannes Bjelland, Geoffrey Canright and Dashun Wang
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April 1, 2020
The Unprecedented Stock-Market Reaction to COVID-19
A new analysis explains why this pandemic really is different.
Scott R. Baker, Nicholas Bloom, Steven J. Davis, Kyle Kost, Marco Sammon and Tasaneeya Viratyosin
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March 23, 2020
The Coronavirus Has Upended Supply Chains. Here’s How Companies Can Prepare for the Next Disruption.
There are strategies that both large and small companies can implement to make their manufacturing more agile.
Sunil Chopra
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March 18, 2020
Many Funds Have Committed to Socially Responsible Investing—But Few Are Following Through
As money flows into ESG funds, new evidence shows that most asset managers aren’t actually changing their investment behaviors.
Soohun Kim and Aaron Yoon
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March 2, 2020
When Do We Identify with the Bad Guy?
What started as research into consumer psychology led to deeper questions about human nature.
Rebecca J. Krause and Derek D. Rucker
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March 2, 2020
Is Your Company’s Code of Conduct Encouraging … Misconduct?
Using words like “we” and “us” can signal to employees that they won’t be severely punished.
Maryam Kouchaki, Francesca Gino and Yuval Feldman
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March 2, 2020
Yes, Investors Care About Gender Diversity
By recruiting more women, tech and finance companies stand to add millions to their stock value.
David Daniels, Jennifer Dannals, Thomas Lys and Margaret A. Neale
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March 2, 2020
How to Pick a Loser
A hedge-fund manager explains what most traders get wrong about short selling and when to go long on a diamond in the rough.
Scott Fearon and Robert Korajczyk
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March 2, 2020
Why Financial-Market Pioneer Richard Sandor Is Building “the Most Boring Benchmark in America”
A conversation with the creator of AMERIBOR about interest-rate benchmarks in a post-LIBOR world.
Richard Sandor and Robert McDonald
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March 2, 2020
Is Your Company Culture on Autopilot?
Three tips for guiding your business through rapid growth.
Michael Xenakis
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February 10, 2020
Why Anger Gets in the Way of Employee Activism
Moral outrage can be a powerful recruiting tool for social causes. But a different tactic is needed to motivate insiders.
Katherine A. DeCelles, Scott Sonenshein and Brayden King
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February 10, 2020
Take 5: The Upside of Failure
A look at the surprising benefits of striking out, and how to make the most of your mistakes.
Dashun Wang, Benjamin F. Jones, Yang Wang, Craig Wortmann, Edward (Ned) Smith, Col. Brian Halloran and Eric T. Anderson
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February 6, 2020
Are You Giving All of Your Employees an Equal Chance to Succeed?
Make sure your organization is truly inclusive by following these three steps.
Nicole Stephens
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February 3, 2020
As Supply Chains Move Faster, Businesses Have an Opportunity to Cut Shipping Costs
How companies can make the most out of information gleaned during the delivery window.
Sunil Chopra, Pol Boada-Collado and Karen Smilowitz
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February 3, 2020
How to Design Financial Incentives in Professions That Are Highly Territorial
A study of doctors shows that the best incentive schemes harness a desire to expand and protect professional turf.
Jillian Chown
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