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March 1, 2021
2 Ways to Improve Rideshares for Drivers and Customers
Research suggests there are ways to reduce costs and emissions, as well as help customers get picked up more quickly.
Ilan Lobel, Sébastien Martin, Anton Braverman, J. G. Dai, Xin Liu and Lei Ying
March 1, 2021
TV Advertising Is Usually Not Worth It
Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.
Bradley Shapiro, Günter Hitsch and Anna Tuchman
February 24, 2021
How Has Digital Film Changed the Moviegoing Experience?
In a world where movie theaters went digital … consumers got more options.
Joonhyuk Yang, Eric T. Anderson and Brett Gordon
February 17, 2021
Understanding the Rapidly Evolving World of Sustainable Finance
It’s no longer a niche investment strategy—and it has the potential to deliver strong returns.
Ravi Jagannathan, David Chen, Brian Bruce and Lloyd Kurtz
February 4, 2021
When Do People Take Huge Risks?
As a species, we’re cautious … except when the stakes are life-altering.
David Gal and Derek D. Rucker
February 2, 2021
In 2021, Consumers Are Craving Products That Deliver Novelty and Fun
After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.
Paul Earle Jr.
February 1, 2021
Rules to Limit Short-Term Trading Can Have Unintended Consequences
New research suggests that regulators should instead focus on broader investor access to information.
Nicolas Crouzet, Ian Dew-Becker and Charles Nathanson
January 29, 2021
Does GameStop Signal the End of Short Selling as We Know It?
A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.
Scott Fearon and Robert Korajczyk
January 20, 2021
COVID Has Forever Changed the Customer Experience
Here’s how companies can continue to adapt.
Timothy Calkins
January 15, 2021
How to Ramp Up Innovation in the U.S.
From venture capital to immigration law, “we’re leaving an enormous amount on the table.”
Benjamin F. Jones
January 11, 2021
How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
Angela Y. Lee
January 5, 2021
Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?
Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.
Phillip Braun
January 4, 2021
5 Ways Established Companies Can Overcome Internal Hurdles to Innovation
Narrow the scope of your brainstorming sessions. And find the right champion for your project.
Jeffrey Eschbach
January 4, 2021
A Surprising Benefit of Feeling Ownership over Your Possessions
Owning things can boost our self-esteem. And that, in turn, can make us want to help others.
Ata Jami, Maryam Kouchaki and Francesca Gino
January 4, 2021
Are “Menu Costs” Messing Up Your Supply Chain?
When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.
Robert L. Bray and Ioannis Stamatopoulos
January 4, 2021
5 Ways to Improve Diversity Training, According to a New Study
All too often, these programs are ineffective and short-lived. But they don’t have to be.
Evelyn R. Carter, Ivuoma Ngozi Onyeador and Neil A. Lewis
January 4, 2021
“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?
The answer depends on whether people are thinking about protecting themselves or their community.
Jane Jiaqian Wang and Angela Y. Lee
December 4, 2020
How an Advice Hotline Is Making Farmers in India More Productive
Previous efforts to provide farmers with guidance fell short. But this venture went further.
Apoorv Gupta, Jacopo Ponticelli and Andrea Tesei
December 3, 2020
4 Keys to Effective—and Honest—Data Visualizations
Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.
Steven Franconeri
December 2, 2020
Why Do Some People Succeed after Failing, While Others Continue to Flounder?
A new study dispels some of the mystery behind success after failure.
Yian Yin, Yang Wang, James Evans and Dashun Wang
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