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December 13, 2022
Twitter Is “Running A Musk”
Elon Musk has built several visionary businesses. But after a month with Musk in command, Twitter is in trouble with users, advertisers, and the government.
Brian Uzzi
December 1, 2022
How Offering a Product for Free Can Backfire
It seems counterintuitive, but there are times customers would rather pay a small amount than get something for free.
Xiaomeng Fan, Fengyan Cindy Cai and Galen Bodenhausen
December 1, 2022
4 Science-Backed Strategies to Curb Partisan Animosity
Vilification of the other side is at a fever pitch. But research suggests ways to bridge the gap.
Eli J. Finkel and and coauthors
November 18, 2022
What Went Wrong with FTX—and What’s Next for Crypto?
One key issue will be introducing regulation without strangling innovation, a fintech expert explains.
Sarit Markovich
November 18, 2022
Podcast: What the FTX Meltdown Means for the Future of Crypto
The implosion of the crypto exchange has sent the industry reeling. We dig into what happened and whether cryptocurrency, as a concept, can weather the storm.
Sarit Markovich
November 9, 2022
Take 5: The Surprising Ways Emotions Shape Consumer Behavior
Companies, take note—emotions like anger, fear, and anticipation can impact what ends up in consumers’ shopping carts.
Michal Maimaran, Gregory Carpenter, Aparna Labroo, Derek D. Rucker, Matthew D. Rocklage, Loran Nordgren and and coauthors
November 3, 2022
Transparency Requirements May Not Curb Sneaky Behavior
A new study finds that it is possible to maintain plausible deniability, even if your conversations are later made public.
Nemanja Antic, Archishman Chakraborty and Rick Harbaugh
November 3, 2022
Product Q&A Forums Hold a Lot of Promise. Here’s How to Make Them Work.
The key to these online communities, where users can ask and answer questions, is how many questions get useful answers.
Neha Sharma, Gad Allon and Achal Bassamboo
November 1, 2022
How Experts Make Complex Decisions
By studying 200 million chess moves, researchers shed light on what gives players an advantage—and what trips them up.
Yuval Salant and Jörg L. Spenkuch
November 1, 2022
Investors Are Eager for Accurate ESG Information. Can Financial Analysts Provide It?
Analysts aren’t traditionally steeped in ESG, but they do have deep knowledge of the companies they cover.
Min Pak, Aaron Yoon and Tzachi Zach
October 25, 2022
Starbucks's Odyssey into NFTs Desperately Needs Guidance
Starbucks is entering the metaverse. Is this the best way to do it?
Mohanbir S. Sawhney
October 1, 2022
To Get Employees Back to the Office, Address These 4 Frictions
An innovation expert explains how to meet resistance head-on.
David Schonthal
October 1, 2022
How Comments Like “Man Up” Can Lead to Misbehavior at Work
While the problem extends beyond the workplace, organizations would be wise to consider the consequences of using emasculating language.
Keith Leavitt, Luke (Lei) Zhu, Anthony Klotz and Maryam Kouchaki
October 1, 2022
Why More Family Enterprises Are “Venturing Out”
A look at the pivot toward venture investing—and what it takes to pull it off.
Jennifer Pendergast
September 13, 2022
Gender-Balanced Teams Do Better Work
When it comes to teams of scientists, “men and women are both part of the recipe for success,” according to new research.
Yang Yang, Tanya Y. Tian, Teresa Woodruff, Benjamin F. Jones and Brian Uzzi
September 12, 2022
Podcast: Is Your Brand Working?
In the fifth and final episode of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.
Timothy Calkins, Jennifer Cutler, Julie Hennessy and Jim Lecinski
September 6, 2022
What Happens to Innovation During an Economic Crisis?
The Great Depression hastened the end of the independent inventor—but not all was lost.
Tania Babina, Asaf Bernstein and Filippo Mezzanotti
September 6, 2022
The Thorny Challenge of Measuring Success in “Systems-of-Care” Networks
These networks, which help direct people to the medical and social services they need, must tread carefully in choosing which metrics to use in decision-making.
Karen Smilowitz, Michelle Shumate and and coauthors
September 5, 2022
Podcast: How Will You Tell Your Brand’s Story?
In episode 4 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” learn the importance of transmedia brand storytelling—and how to do it right.
Mohanbir S. Sawhney and Alice M. Tybout
September 1, 2022
Unilever Should Divest Ben & Jerry’s
An economist offers his perspective on why the food giant has some big decisions to make in the wake of a court ruling against its ice cream subsidiary.
Efraim Benmelech
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