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January 11, 2021
How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
Angela Y. Lee
January 5, 2021
Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?
Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.
Phillip Braun
January 4, 2021
5 Ways Established Companies Can Overcome Internal Hurdles to Innovation
Narrow the scope of your brainstorming sessions. And find the right champion for your project.
Jeffrey Eschbach
January 4, 2021
A Surprising Benefit of Feeling Ownership over Your Possessions
Owning things can boost our self-esteem. And that, in turn, can make us want to help others.
Ata Jami, Maryam Kouchaki and Francesca Gino
January 4, 2021
Are “Menu Costs” Messing Up Your Supply Chain?
When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.
Robert L. Bray and Ioannis Stamatopoulos
January 4, 2021
5 Ways to Improve Diversity Training, According to a New Study
All too often, these programs are ineffective and short-lived. But they don’t have to be.
Evelyn R. Carter, Ivuoma Ngozi Onyeador and Neil A. Lewis
January 4, 2021
“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?
The answer depends on whether people are thinking about protecting themselves or their community.
Jane Jiaqian Wang and Angela Y. Lee
December 4, 2020
How an Advice Hotline Is Making Farmers in India More Productive
Previous efforts to provide farmers with guidance fell short. But this venture went further.
Apoorv Gupta, Jacopo Ponticelli and Andrea Tesei
December 3, 2020
4 Keys to Effective—and Honest—Data Visualizations
Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.
Steven Franconeri
December 2, 2020
Why Do Some People Succeed after Failing, While Others Continue to Flounder?
A new study dispels some of the mystery behind success after failure.
Yian Yin, Yang Wang, James Evans and Dashun Wang
December 2, 2020
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty
December 2, 2020
Don’t Let Your Company Culture Falter During the Pandemic
Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.
Cynthia S. Wang
December 1, 2020
Should Local Governments Be Offering Tax Credits to Angel Investors?
New research casts doubt on whether these incentives actually spur innovation and economic growth.
Matthew Dennes, Sabrina Howell, Filippo Mezzanotti, XinXin Wang and Ting Xu
November 17, 2020
Meet Adam, the “Scientist” Who Never Sleeps
An excerpt from the book The Science of Science shows how robots may soon be able to run their own experiments—from start to finish.
Dashun Wang and Albert-László Barabási
November 9, 2020
One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees
New practices are more likely to be embraced if they aren’t dictated from the top.
Jillian Chown
November 4, 2020
Feeling Down? Simply Daydreaming about Something Fun Won’t Help.
But taking action could lift your spirits.
Hao Shen, Aparna Labroo and Robert Wyer
November 4, 2020
Video: How Bias Creeps into AI when Businesses Aren’t Looking
A quick explainer on what happens if you aren’t thoughtful about the data you use.
Adam Pah
November 2, 2020
How the Specter of Contagious Disease Changes What We Want to Eat
Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.
Chelsea Galoni, Gregory Carpenter and Hayagreeva Rao
October 30, 2020
Airlines and COVID-19: The Turbulence Ahead
With demand still down and debts mounting, the industry looks ahead.
Efraim Benmelech
October 12, 2020
What Companies Can Do to Encourage Compliance with COVID Safety Measures
Tips for thinking through “friction points” and making new habits stick.
Loran Nordgren
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