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![CEO stands before large data wall](/imager/clientcontent/271846/Full_0721_Data_Legacy_organizations_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/271846/Full_0721_Data_Legacy_organizations_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/271846/Full_0721_Data_Legacy_organizations_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
March 8, 2023
Marketers, Don’t Be Too Hasty to Act on Data
Don’t like the trends you’re seeing? It’s tempting to take immediate action. Instead, consider a hypothesis-driven approach to solving your problems.
Derek D. Rucker and Aparna Labroo
![child in wheelchair facing padlocked school doors](/imager/clientcontent/347244/Full_0323_education_discrimination_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/347244/Full_0323_education_discrimination_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/347244/Full_0323_education_discrimination_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
March 3, 2023
For Students with Disabilities, Discrimination Starts Before They Even Enter School
Public-school principals are less welcoming to prospective families with disabled children—particularly when they’re Black.
Lauren Rivera and András Tilcsik
![person removes mask to show less happy face](/imager/clientcontent/344880/Full_0323_authenticity_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/344880/Full_0323_authenticity_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/344880/Full_0323_authenticity_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
March 1, 2023
Leaders, Don’t Be Afraid to Admit Your Flaws
We prefer to work for people who can make themselves vulnerable, a new study finds. But there are limits.
Li Jiang, Leslie John, Reihane Boghrati and Maryam Kouchaki
![person waiting for rideshare on roads paved with computing code](/imager/clientcontent/340989/Full_0223_Lyft_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/340989/Full_0223_Lyft_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/340989/Full_0223_Lyft_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
March 1, 2023
At Their Best, Self-Learning Algorithms Can Be a “Win-Win-Win”
Lyft is using ”reinforcement learning” to match customers to drivers—leading to higher profits for the company, more work for drivers, and happier customers.
Sébastien Martin
![A CEO's risk aversion encourages underperformance.](/imager/clientcontent/34924/MatsaCEOs_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/34924/MatsaCEOs_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/34924/MatsaCEOs_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
February 23, 2023
Take 5: How Fear Influences Our Decisions
Our anxieties about the future can have surprising implications for our health, our family lives, and our careers.
Chethana Achar, David A. Matsa, Derek D. Rucker, Dimitris Papanikolaou, Cynthia S. Wang, Gregory Carpenter and and coauthors
![three windowed offices with people meeting in each](/imager/clientcontent/298905/0222_Full_DEI_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/298905/0222_Full_DEI_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/298905/0222_Full_DEI_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
February 23, 2023
A DEI Reading List
Kellogg faculty share insights on how to build and sustain DEI initiatives.
![person walking on smartphone, moving from app to app](/imager/clientcontent/341851/Full_0223_app_hop_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/341851/Full_0223_app_hop_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/341851/Full_0223_app_hop_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
February 6, 2023
If Your Favorite App Disappeared, How Would You Spend That Time?
Knowing whether users migrate to other apps or simply cut back on screen time is critical for understanding competition in the “attention economy.”
Guy Aridor
![realtor showing converted office building to family](/imager/clientcontent/340988/Full_0223_RealEstate_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/340988/Full_0223_RealEstate_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/340988/Full_0223_RealEstate_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
February 1, 2023
Understanding the Pandemic’s Lasting Impact on Real Estate
Work-from-home has stuck around. What does this mean for residential and commercial real-estate markets?
Charles Nathanson
![person testing virtual reality app on phone](/imager/clientcontent/340740/Full_0223_VR_products_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/340740/Full_0223_VR_products_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/340740/Full_0223_VR_products_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
February 1, 2023
Got a Niche Product to Sell? Augmented Reality Might Help.
Letting customers “try out” products virtually can give customers the confidence to take the plunge.
Yong-Chin Tan, Sandeep R. Chandukala and Srinivas K. Reddy
![A city's skyscrapers interspersed with trees and rooftop gardens](/imager/clientcontent/338887/Full_0123_Shareholders_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/338887/Full_0123_Shareholders_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/338887/Full_0123_Shareholders_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
January 17, 2023
What Is the Purpose of a Corporation Today?
Has anything changed in the three years since the Business Roundtable declared firms should prioritize more than shareholders?
Aaron Yoon, Ravi Jagannathan, Carola Frydman, Robert Korajczyk and José Maria Liberti
![College quad with students walking away from the center](/imager/clientcontent/335970/Full_0123_Class_Integration_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/335970/Full_0123_Class_Integration_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/335970/Full_0123_Class_Integration_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
January 2, 2023
College Campuses Are Becoming More Diverse. But How Much Do Students from Different Backgrounds Actually Interact?
Increasing diversity has been a key goal, “but far less attention is paid to what happens after we get people in the door.”
Rebecca M. Carey, Nicole Stephens, Sarah S. M. Townsend and MarYam Hamedani
![grocery store aisle where two groups of people protest. One group is boycotting, while the other is buycotting](/imager/clientcontent/330672/Full_1222_Boycotts_Buycotts_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/330672/Full_1222_Boycotts_Buycotts_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/330672/Full_1222_Boycotts_Buycotts_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
January 1, 2023
How Much Do Boycotts Affect a Company’s Bottom Line?
There’s often an opposing camp pushing for a “buycott” to support the company. New research shows which group has more sway.
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
![Two ESG analysts sit at computers, one looking at a map of China, the other looking at a globe.](/imager/clientcontent/333958/Full_1222_ESG_analysts_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/333958/Full_1222_ESG_analysts_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/333958/Full_1222_ESG_analysts_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
January 1, 2023
Who Does a Better Job with ESG ratings, Global or Local Research Firms?
Sometimes, global raters miss important nuances about a firm’s environmental, social, and governmental activities.
Jeff Chen, Zengquan Li, Ting Mao and Aaron Yoon
![The world wonders what caused the great recession.](/imager/clientcontent/8096/Full_1222_china_us_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/8096/Full_1222_china_us_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/8096/Full_1222_china_us_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 22, 2022
What Do American Businesses Need to Understand about China Right Now?
As China’s zero-Covid policy ends, it’s time to take stock of where the world’s second largest economy may be headed.
Nancy Qian, Benjamin F. Jones and David Dollar
![A detective pulls back his computer screen to reveal code behind the video image.](/imager/clientcontent/334844/Full_1222_deepfakes_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/334844/Full_1222_deepfakes_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/334844/Full_1222_deepfakes_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 22, 2022
In a World of Widespread Video Sharing, What’s Real and What’s Not?
A discussion with a video-authentication expert on what it takes to unearth “deepfakes.”
Nicola Persico and Bertram Lyons
![watering can pouring over windmills](/imager/clientcontent/7670/Full_1222_ESG_industry_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/7670/Full_1222_ESG_industry_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/7670/Full_1222_ESG_industry_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 20, 2022
5 Takeaways on the State of ESG Investing
ESG investing is hot. But what does it actually deliver for society and for shareholders?
Aaron Yoon
![Communicating with investors via corporate social media](/imager/clientcontent/34441/tweetingfinancial_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/34441/tweetingfinancial_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/34441/tweetingfinancial_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 13, 2022
Twitter Is “Running A Musk”
Elon Musk has built several visionary businesses. But after a month with Musk in command, Twitter is in trouble with users, advertisers, and the government.
Brian Uzzi
![people building a bridge, with blue bricks from the left side and red bricks from the right side](/imager/clientcontent/331131/Full_1222_Political_divides_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/331131/Full_1222_Political_divides_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/331131/Full_1222_Political_divides_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 1, 2022
4 Science-Backed Strategies to Curb Partisan Animosity
Vilification of the other side is at a fever pitch. But research suggests ways to bridge the gap.
Eli J. Finkel and and coauthors
![people in grocery store aisle choosing cheap over free option of same product.](/imager/clientcontent/331115/Full_1222_nonzero_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/331115/Full_1222_nonzero_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/331115/Full_1222_nonzero_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
December 1, 2022
How Offering a Product for Free Can Backfire
It seems counterintuitive, but there are times customers would rather pay a small amount than get something for free.
Xiaomeng Fan, Fengyan Cindy Cai and Galen Bodenhausen
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